A Wix website is a site built with Wix's website builder. A Wix website represents the democratization of web design, allowing individuals and businesses with no coding knowledge to create professional, fully-functional websites with a drag and drop editor and website templates.

According to Wix expert, Danae Salinas Islas, Spanish Marketing Blog Lead:

A Wix website is a really powerful way to reach people that you wouldn't usually be able to connect too — not only your friends and family, but an entire community. I often hear amazing ideas, products, or knowledge that never reach their full potential, simply because the right people don't know it exist or don't have access to it. A website fixes that. It puts you on the map and makes sure your business, your skills, or whatever you have to offer can be found by the people who need it.

What is a Wix website? The infrastructure behind it

Behind every Wix website is advanced web infrastructure that manages its web hosting, web security and technical maintenance automatically. Wix websites operate on a proprietary HTML5 and JavaScript framework, with sites hosted on globally distributed cloud servers to ensure speed and reliability. This infrastructure handles millions of websites simultaneously, with built-in redundancies to prevent downtime. Wix's current uptime is 99.99%.

What is a Wix website? 3 ways to build

Wix Editor

The Wix Editor is a user-friendly, drag-and-drop platform for building websites. It offers hundreds of customizable elements, including text, images, and shapes, allowing for deep personalization of your site. You can start with one of over 200 templates or from scratch. The editor also provides tools for mobile optimization, e-commerce and blogging.

AI website builder

The Wix AI website builder makes web design even easier with artificial intelligence. You start by answering a few simple questions about your site's purpose, name and desired features. The AI then instantly generates a complete, tailored website with custom text, images and a professional layout. This provides a unique and functional starting point, which you can then further customize. It's the fastest way to get a personalized, professional website online with minimal effort.

Learn more: Is Wix easy to use?

Wix Studio

Wix Studio is a web creation and management platform designed for agencies and freelancers. It offers advanced design capabilities, including custom CSS and no-code animations, allowing for the creation of complex and unique websites. The platform features a centralized workspace for managing multiple projects, clients and team collaboration. Wix Studio also includes responsive AI tools for adapting designs to different screen sizes and provides a full-stack development environment for custom functionalities and APIs.

Want to know more about what is a Wix website build on Wix Studio - these Wix Studio examples should help.

What is a Wix website? Design customization

A hallmark of Wix websites is their design flexibility. Unlike template-restricted platforms, Wix embraces a "what you see is what you get" (WYSIWYG) approach through its drag-and-drop editor. This allows elements to be positioned with pixel-perfect precision anywhere on the page.

What is a Wix website? Wix expert and Tech SEO Yossi Fest weighs in,

A Wix website means flexibility. I can quickly build, iterate and go live without depending on dev or design for each change.

While Wix offers hundreds of professionally designed website templates as starting points, users maintain complete freedom to customize every aspect of their site's appearance. These include its layout, typography, color schemes and imagery. Millions of Wix websites start life as a template.

Wix websites can be built from its extensive range of templates:

• Business website templates

• eCommerce website templates

• Beauty website templates

• Blog website templates

• Portfolio website templates

• Photography website templates

What is a Wix website? Business functionality

A Wix website can be used to run and manage many different types of businesses. You can add functional and interactive features like contact forms, booking systems and galleries.

Wix's Content Management System (CMS) allows you to create dynamic pages and then update and organize text, images and other types of content.

A Wix website can also include eCommerce functionality for selling online, memberships areas and other apps and systems for running a business online.

It also includes built-in tools to market your website and understand better its visitors, from SEO tools to Wix Analytics.

What is a Wix website? Wix Expert and Lead of Distribution Sharon Greenfeld says,

A Wix website is built with a clear page hierarchy, optimized internal linking, descriptive meta titles and descriptions, and SEO-friendly visuals like infographics and images, all designed to help boost search visibility (SERPs & LLMs) and user engagement.

What are the different types of Wix websites?

Almost any type of website can be built with Wix. These Wix website examples are just a few of them.

Business websites

A Wix website can be almost any type of business website. We've put together these business website design examples to show what a Wix business website can be and do.

Learn more: How to make business website, Best business websites

Cinera sells its unique cinematic experience with headphones that bring nightly-Netflix binging to the next level. With a main photograph featuring a user wearing the innovative headpiece, Cinera tells visitors a story about fashion and technology and invites them to invest in the vision via a crowdfunding CTA.

Online stores and eCommerce websites

A Wix website can be used to sell almost anything online with complete inventory management and payment processing. You can also start both print on demand and dropshipping easily with a Wix website.

We've put together these ecommerce website examples to show what selling with a Wix website can look like.

Belgian family business Papier Patate offers an adorable assortment of customizable, kid-friendly cards and stickers—all made from recycled paper. With a focus on simplicity and sustainability, their eCommerce website design perfectly suits their initiative, featuring a simple yet refined pastel color palette, flat design, organic shapes and straightforward navigation. The brand even features a "Spotlight" page to showcase photos of customers using their stickers and other goodies.

Portfolio websites

A Wix portfolio can help you showcase your work, projects and talents regardless of which creative industry you're involved in.

• Architecture portfolio examples

• Interior design portfolios

• Model portfolio examples

• Fashion portfolios

• UX portfolio examples

• Web design portfolios

What is a Wix portfolio website? According to Wix expert Hani Safe, product lead (Showcase):

"An outstanding portfolio is all about storytelling. It’s not just a showcase of work but a narrative that weaves together a professional’s skills, creativity and personality. "

Here are some best portfolio website examples to show you just what a Wix portfolio website can be.

Illustrator and animator Alina Fomin uses her portfolio to deliver an immersive experience. Right from the first page, you can see her ingenuity; Alina uses elegant animations and well-placed text to guide you through her work.

Learn more: How to create a portfolio website

Blog websites

Blogs are an example of a Wix website that can be used as a marketing tool, for community building and as a way to build authority in your industry. Starting a blog is easy with a Wix website. You can also use a blog to make money.

Here are some great blog examples showing just what a Wix blog website can be.

The Zion Adventure Photography blog establishes owner Arika as an expert of both photography and Zion National Park. The blog’s rugged, playful color scheme of brown and gold evokes nature and sunshine. Its homepage features visual testimonials of happy clients enjoying their adventures.

Service websites

A Wix website can be used to help run a service business. From taking bookings, to showcasing your services, to marketing what you do, a Wix website can help you do it all.

• Booking website examples

• Plumbing website examples

• Handyman website examples

• Landscaping website examples

• Construction website examples

Here's an example of a Wix website used to run a service business.

Full Circle Lawn Care has one of the best landscaping websites thanks to its modern design and thoughtful website content. From its unique landscape logo to the strategic use of web design elements like animation, images and parallax scrolling, the site offers a visually appealing experience while providing ample information for visitors. 

Learn more: How to create a service website

Event websites

From RSVP, ticketing and scheduling capabilities, a Wix website can help you setup and manage almost any event.

These event website examples showcase how a Wix website can do just that.

The event website of this traveling theme park contains a large spiral image consisting of contrasting oranges, yellows, reds and purples that grab visitors’ attention right away. Next to this design is an outline of a picture of a red ticket stub with the event details and a Book Now button, acting as the site’s call to action (CTA).

Restaurant websites

A Wix website can be the perfect way to showcase your restaurant's ambience and menu, it can also be used for food trucks, catering companies and almost any kind of food business.

• Food truck website examples

• Bakery website examples

We've compiled these restaurant website examples to show what a Wix website can be for a food business.

With a full-width photograph of enticing dishes surrounding an elegant logo, Red Bamboo homepage design is engaging and communicative. It features several call-to-action buttons throughout to prompt visitors to “Order Now” and “Order Pickup.”

Learn more: How to make a restaurant website

Membership websites

A Wix website can be used to create a membership website and bring together communities around a topic or service.

We've put together these membership website examples to show exactly how a Wix website can be used this way.

Heroines is an organization that brings women together to build a community and develop life skills. The website’s design leans heavily on the imagery of women to underscore that the members are its ultimate focus. The membership page shares the group’s mission and lists out benefits, like discounts to events and access to virtual challenges, and has a clear call to action. 

What is a Wix website? Mobile-friendly design and responsiveness

A Wix website can be automatically optimized for mobile-friendly design. A Wix Studio website can be made fully responsive with custom breakpoints.

What is a Wix website? Development freedom

While a Wix website is for the most part defined by its code-free creation, it also accommodates technical users through Velo by Wix, a development platform allowing custom JavaScript, API connections, and database manipulations for highly specialized functionality.