- Rebecca Tomasis
- May 28
- 5 min read
Updated: Jun 18
If a website is crucial for your business, you'll need a website builder that allows you to create a stunning website without coding. With its user-friendly interface, customization options and robust web design and business features, Wix stands out as an obvious choice when it comes to choosing how to make a website.
Learn more about how to use Wix as a website builder and to manage your business.
10 reasons to use Wix as your website builder
01. User friendly, drag and drop editor
Wix's intuitive drag-and-drop editors simplify the website building process. Users can choose between the classic Wix Editor catering to DIY users, or the more advanced Wix Studio Editor, catering to experienced designers, agencies and freelancers alike. Both editors allow for seamless customization, enabling users to add, move and modify elements effortlessly.
Wix also offers an AI-powered website builder that can help you generate a personalized site in minutes, making it even easier to get started with creating a professional or personal website.
Learn more: How to make a website fast, Is Wix easy to use?
02. Extensive, customizable template library
Wix boasts a vast collection of professionally designed website templates (over 2000+) across various industries, including e-commerce templates, photography templates, blogging templates and templates for a range of other industries. Each template is fully customizable, allowing you to tailor your site's appearance and functionality to your specific needs. With the flexibility to adjust layouts, fonts, colors and more, you can create a unique website that reflects your brand.
Wix Studio offers responsive website templates, (for ecommerce, portfolios, marketing, landing pages and wireframes) allowing you to design a fully responsive website for any user on any device.
03. Large app market
The Wix App Market offers a wide range of applications and integrations to boost your website's capabilities. From e-commerce tools and booking systems to marketing solutions and social media integrations, you can easily add features to enhance your site's functionality.
A number of the apps available are free to use and you can choose from apps related to marketing, selling online, services and events as well as media and communications.
Learn more: Is Wix good for small business?
04. Advanced SEO tools
Wix provides built-in SEO tools to help you improve your website's search engine rankings. Features include customizable meta tags, URL structures and alt text for images. Wix websites also include an SEO Assistant, a step-by-step guide that creates a personalized SEO plan based on your site's goals.
As a creator or entrepreneur, you’re often wearing multiple hats. You’re designing the website and optimizing for SEO. This means you need a website builder that makes it easy and intuitive for you to do all those things on the same platform while still delivering results as if you were working with experts in those fields. Esin D. Habif, product marketing lead (outbound) at Wix
05. Mobile optimization
Having a mobile-friendly website is essential. Wix automatically creates a mobile-friendly version of your site. You can customize the mobile view separately, allowing for a tailored experience for visitors on mobile.
If your site isn’t mobile-friendly, it’s not search-friendly. At Wix, we design with mobile performance in mind—because great SEO starts with a seamless experience on every device. Sharon Hafuta, SEO blog editor at Wix
With Wix Studio you can create a fully responsive website with the aid of templates and custom breakpoints.
06. Enterprise-grade hosting, reliability and security
Wix offers secure and reliable website hosting for all websites built on its platform. You benefit from free SSL certificates, meaning that the data transmitted between your site and its visitors is encrypted. Wix also provides automatic backup and robust website infrastructure to keep your website running smoothly and securely — delivering 99.99% uptime.
Read more about Wix's website security features and proactive measures, including 24/7 monitoring and bug bounty programs.
What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on. Esin D. Habif, product marketing lead (outbound) at Wix
With Wix you can also register a custom domain name of your choice with a paid plan. Start with a domain name search, then choose your domain for your site and business.
07. eCommerce capabilities
If you're looking to sell products or services online, Wix offers comprehensive e-commerce solutions. Features include customizable product pages, multiple payment options, inventory management and order tracking. Wix also supports digital products, subscriptions and dropshipping, making it a versatile choice for various ecommerce types and online stores of all kinds.
Learn more about Wix's ecommerce website builder and how to start your own ecommerce business.
08. Marketing and analytics tools
Wix provides a suite of marketing tools to help you promote your website and engage with your audience. These include an email marketing tool, social media integrations and customizable promotional banners. Wix also offers analytics tools that provide insights into website traffic, visitor behavior and conversion rates, so you can make data-driven decisions about your site.
You can also consider starting a blog with the Wix blog maker. A blog can be a powerful marketing tool for generating traffic and encouraging engagement amongst your community.
Running a successful blog is a marathon, not a sprint. Take the time to build a solid foundation for your content strategy through audience research and competitor analysis. Understanding your niche will enable you to create content that is valuable. Judit Ruiz Ricart, blog strategy expert at Wix
09. Multilingual support and website creation
Wix allows you to create multilingual websites. With its multilingual feature, you can easily add multiple language versions of their site, manage translations and provide a seamless experience for visitors from different locations.
If your business is located in different countries, targeting speakers of different languages, the option to create multilingual sites is crucial.
10. Dedicated customer support and resources
Wix offers extensive support resources, including a comprehensive help center, video tutorials, and community forums. Users can also access 24/7 customer support for assistance with technical issues or questions.
Whether you're launching a personal blog, planning a portfolio website or starting an online store, Wix provides the tools and support needed to build a successful website.