eCommerce Features from Wix
Discover all the features you need to build, run and grow your eCommerce business.
Storefront & eCommerce Website
Customize your online store to create an exceptional shopping experience—from storefront to checkout.
500+ Professional Templates
Design the store you’ve always envisioned. Choose from over 500 stunning templates to suit every eCommerce business and customize anything exactly the way you want. Explore online store templates
Custom Online Store
Create a unique and memorable shopping experience. Tailor every aspect of your site, including your storefront, custom cart and express checkout, to convert shoppers to customers.
Sell and market your products to customers on the move. With an advanced, built-in mobile editor, your online store looks great on any device—desktop, tablet and mobile.
Build and host your state-of-the-art Wix store and expand your commercial reach with multiple sales channels. Sell on Facebook, Instagram, Google Shopping, eBay and more—from a single dashboard.
Global eCommerce Business
Adapt your business to an international audience. Translate your store into 90+ languages with Wix Multilingual, create local subdomains and optimize all translated sites for SEO.
Custom Domain Name
Establish your online presence and help shoppers find your store with a custom domain name. Buy your branded domain through Wix or quickly connect one you already own.
Extensive Media Library
Grab your customers’ attention with incredible, eye-catching imagery. Access a free library of 1M high-resolution images from Unsplash and interact with visitors using exclusive videos from Wix.
Limitless Customization with APIs
Extend our platform even further with flexible technology. Open APIs and Velo by Wix let you quickly connect your tools to create custom solutions—from ERPs to fulfillment services.
Robust Blog Platform
Engage and grow your customer base by adding a blog to your site. Set up your blog, share your content on social and enjoy built-in features, like scheduled posts and additional blog contributors.
Cart & Checkout
Convert shoppers to customers by offering a streamlined, secure checkout.
Free SSL Certificate
Protect your Wix store and customers with a free 256-bit SSL certificate. All of your site content, personal information and payments are secured by advanced, end-to-end encryption.
Debit/Credit Card Payments
Instantly accept secure credit and debit card payments from all major brands, including Visa and American Express. With transparent pricing, you get one fixed rate for all credit cards. Learn more about Wix Payments
50+ Secure Payment Gateways
Select a payment solution that best suits your business and region. Choose from dozens of leading payment gateways, from our native Wix Payments solution to third-party gateways like PayPal, Stripe, Square
and more. View all available payment gateways
Automated Sales Tax
Get automated sales tax calculation in just a few clicks. Offer customers a transparent checkout process with the most current, geo-specific tax rates from Avalara® for every transaction, worldwide. Learn about automated tax
Let customers browse your shop in their local currencies, worldwide. Add our currency converter to your store and choose the currencies you want to display on your site, hassle-free.
Integrated Members Area
Create a loyal customer base with exclusive member accounts. Once they log in, members can create a wishlist, view their order history, follow your forum, manage their events, get express checkout and more.
Boost your sales by offering customers free shipping. Create a free shipping rule above a set price point or gift your customers a dedicated coupon.
Custom Shipping Rates
Set your own shipping rates for products with specific delivery costs. Determine your rates by region, category, weight and price range, or create a flat rate shipping rule.
Encourage customers to purchase your products faster by sending them straight to checkout. Add standalone Pay buttons anywhere on your site to instantly accept payments for specific items.
Abandoned Cart Recovery
Turn leads into customers by recovering abandoned shopping carts. Send automated emails encouraging shoppers to complete their purchase on your site and offer related products.
Discounted Shipping Rates
Get shipping rates at an automatically reduced cost from popular carriers in your region like USPS. You can also integrate with Shippo to choose from an international network of carriers.
Delivery & Curbside Pickup
Let customers choose how they get their orders. Offer delivery to their doorstep or let customers collect orders in person with store pickup.
Build your product catalog and create collections so customers can easily browse and shop your store.
Multichannel Inventory Management
Manage and sync your entire inventory on Wix—for all your sales channels. Monitor your stock levels, track top products and stop selling when your inventory is sold out.
Multiple Product Variants
Sell different variations of your products. Add multiple colors, materials, sizes and more, and customize your products’ weight, price and stock accordingly.
Arrange your products by category, style, sale and more. Create categories and add products to one or multiple collections, then design how they appear on your storefront.
Set up your product pages to rank high on search engines like Google. Improve your ranking with advanced features, like SEO patterns, product-specific meta titles, tags and URLs.
Easily create and share a list of your store products. Import and export CSV files of your inventory or use one of Wix's import/export apps, like Cart2Cart.
Build trust with potential shoppers by adding multiple high-resolution images and videos for your products. Showcase product variations, scale and how to use each item.
Offer digital products for sale in your store. Add your music, fitness classes, eBooks and more to let customers purchase and instantly receive their downloadable orders via email.
Unlimited Product Collections
Add as many products as you can sell to your online store. Include an endless amount of variants for each product—we won’t limit you.
Run your entire business efficiently from one powerful eCommerce platform.
Catalog & Inventory Management
Manage your store catalog and inventory smoothly. With open APIs, you can easily connect your preferred inventory tools to your Wix store, keeping everything fully synced at all times.
Handle shipping and print labels for all orders from a single dashboard. Get competitive rates from leading domestic and international shipping services. Print and pay for shipping labels with Wix or partner apps like Fetchy and ShipStation.
Simplify storage and fulfillment with third-party solutions. Add suppliers and manufacturers you work with to your system or connect to leading warehousing services like ShipBob.
Smart Business Automations
Streamline your workflow with custom business automations. Send automated reminders to shoppers or suppliers and save valuable time with triggered, prioritized tasks for your team.
Smooth Refund Process
Monitor and handle refunds with ease. Cancel store orders and issue your customers partial or full refunds to their payment method, right from your dashboard.
Email Marketing Campaigns
Attract repeat customers with automated email campaigns. Choose a beautiful template and customize to send product promotions and special offers to your contacts. Your emails will be automatically triggered, saving you valuable time.
Get to know your customer base to learn how to target it better. Gain insight by reviewing your customers’ order history, shopping habits and contact information.
Manage your business on the go with the Wix Owner App. Use our easy mobile solution to add new products, fulfill orders, track your inventory, get notified about sales, offer coupons and more—anywhere, at any time.
Learn more about the Wix Owner app
Marketing & SEO
Promote your online store with a suite of advanced marketing tools.
Facebook & Instagram Ads
Target the right shoppers with automated ads on Facebook and Instagram. Create a campaign and let Wix handle the rest: audience targeting, ongoing A/B testing, sales tracking and more. Learn more about Facebook ads by Wix
Create and share your branded content on any social media channel. Establish your online presence with eye-catching posts on Facebook, Instagram, Pinterest, Twitter and more.
Build brand trust with customer reviews for your products and store. Let shoppers share what they think of your products and customer experience to encourage others to buy.
Turn visitors into shoppers. Add customizable forms to collect contact details, take payments online, ask for product or store feedback and more.
Attract customers to your store by offering coupons. Target your shoppers with promo codes for free shipping, discounted prices and percentages, and 1+1 sales.
Customer Loyalty & Engagement
Engage your audience with native marketing solutions. Attract repeat visitors to your site with newsletters, add a blog, interact via live chat and create loyalty programs.
Branded Marketing Campaigns
Draw customers back to your store with unique email marketing campaigns. Choose one of our beautiful email templates and customize to suit the look and feel of your brand.
Get advanced payment solutions from Wix and handle all business transactions from one dashboard.
50+ Payment Gateways
Find the best payment solution for your business and location. Connect Wix Payments or choose from 50+ leading payment gateways worldwide, like PayPal, Stripe, Square and more. Discover all payment gateways
Native Payment Solution
Instantly accept major debit/credit cards and other popular payment methods with Wix Payments. Manage your entire business from a single dashboard, including all store orders, refunds, payments and payouts. Learn more about Wix Payments
Buy Now, Pay Later (BNPL)
Get paid upfront and empower shoppers to buy now and make affordable payments over time. Choose from popular BNPL solutions in your region and start offering flexible payment options at checkout.
Competitive Processing Rates
Get fixed payment processing rates for your business based on your payment method and transactions. With transparent pricing from Wix Payments, you get one fixed rate for all credit cards.
Secure Online Payments
Protect your customers with advanced online encryption and the strictest standards. Offer PCI-compliant on-site and in-app checkout and avoid fraud attacks with Wix’s AI, rule-based risk system.
Seamless Checkout Experience
Reduce abandoned carts and boost your sales with a streamlined checkout. Let your customers pay for products and services without ever leaving your site.
Online & In-App Payment
Allow your customers to pay from any device, anywhere. Customers can instantly pay for goods on your site or on the Wix Owner App via credit card, digital wallets, bank transfers and more.
Personalized Payout Schedule
Get paid directly to your bank account on a payout cycle that works for you. With Wix Payments, you can choose from daily, weekly or monthly payouts to control your business’ cash flow.
Flexible Payment and Billing
Build customer loyalty and earn residual revenue by offering one-time and recurring payments. Let customers pay as they go or purchase memberships, subscriptions and packages.
Built-In Chargeback & Refund Tools
Swiftly respond to refunds and chargebacks. With Wix Payments, you can handle refund requests and act on chargebacks from your customers with a convenient, integrated chargeback dispute tool.
Make informed decisions with detailed, built-in eCommerce analytics and insights.
Monitor your store’s performance and review your sales success with an integrated analytics dashboard and professional reports. Analyze your revenue, marketing campaigns, customer base, top-selling products and more.
Monitor your store with up-to-date product metrics and reports. Review which items are your best (and worst) performers based on the highest quantity sold, most revenue earned and most viewed.
Focus your marketing efforts with site traffic analytics. Learn how much traffic your site is getting, how visitors find your store online and view their specific referral points.
Tailor your business reports to show your most important data, including revenue breakdowns and customer behavior. Choose how to visualize your stats, either creating a custom report from scratch or editing readymade reports from Wix.
Learn from Google Analytics how visitors behave in your online store. Wix automatically sends events to Google about your store products, so you can view actions like product clicks, add to cart, payments and purchases.
Send detailed reports for your store to interested stakeholders, such as investors or your accounting firm. You can also export these documents to your spreadsheet tools as a CSV file.
Analytics on Mobile
Track your store's performance on the go from the Wix Owner app. See an overview of your main stats at a glance or examine them in detail, including site visits, sales, top products, conversion rate and more.
Wix Owner App
Start your day on the orders page, end it with analytics—all from your mobile device.
Accept payments and fulfill orders from your mobile device. Send order confirmations and invoices, manage refunds, contact your customers and more, without skipping a beat.
Keep track of your business while you’re on the move. View your store performance at a glance and set up real-time push notifications to let you know when something requires your attention.
Oversee your inventory from anywhere. Add or remove products, update prices and scan product barcodes, right from your phone.
Transform your phone into a mobile point of sale system. Accept payments from customers in person and manage your online and offline inventory, sales and store pickups.
Connect with your customers whenever you like. View their order history, offer special promotions and talk to visitors directly on our live chat feature.
Real-Time Product Edits
Make quick changes to your product catalog at any time. Update descriptions, add new product media or take a photo to instantly upload it to your store.
Fully Synced Store
Use your Wix Owner app freely. Your on-site and in-app sales and store data remain automatically synced and up to date at all times.
Coupons on the Go
Offer coupons so you never miss a lead. Instantly create custom store coupons and send them to shoppers via email marketing or chat.
Update customers about your business anytime. Let them know about new products and sales with push notifications and email marketing campaigns.
Customize and scale your eCommerce business with any of our industry-leading apps.
Grow your product offering. Source and sell from millions of high-quality items on Modalyst and its multiple integrated platforms, like AliExpress—minus the overhead costs.
Print on Demand
Sell your own custom merchandise online. Create and sell merchandise featuring your logo, designs and branding with Printful and Printify.
Fulfillment & Warehousing
Simplify storage and fulfillment with a 3PL service. Improve warehousing, transit times, shipping costs and the overall delivery experience with major providers like ShipBob.
Focus on scaling your business by integrating Multiorders. Manage fulfillment and inventory for all your sales channels, keeping everything fully synced across the board.
Build brand loyalty by letting customers share their experience. Collect and showcase high-quality product and store reviews on your site with apps like Kudobuzz Reviews.
Handle delivery with global shipping services. Get better rates and faster shipping with efficient carriers like Shippo, ShipStation and Fetchy.
Drive more sales with Google Shopping apps like Adscale. AI technology powers crosschannel advertising, automatically creating and optimizing ads on YouTube and all Google channels.
Show shoppers a pop-up notification every time you make a sale on your site. Create buyer urgency and convert more visitors into paying customers with Sales Pop.
Handle your store finances with professional tools. Simplify accounting, invoicing and more with major apps like Quickbooks and Freshbooks.