Wooden box of produce and oils sold in an online subscription
Product options, image of people in a farm and a sales graph from selling produce subscriptions online

Sell Subscription Boxes and Recurring Products

Create a subscription service on your online store. Get a steady cash flow, expand your product offering and spark a loyal customer base.


Choose a Subscription Model for Your Shoppers

Offer more with your online store or start a subscription box business.

Curated Boxes

Put together a collection of different products with each shipment. Tell your customers what will arrive or send surprise mystery boxes.

Recurring Orders

Let customers conveniently replenish the products they need and love. Send the same trusted products with each shipment.

Wix online store selling beauty subscriptions with icons for payment provider options

How to Start a Subscription Box with Wix

Sell product subscriptions online in 7 steps:

1. Sign up for Wix

Go to Wix.com to create a Wix account, or log in to your existing site.  

2. Create an Online Store

Choose from 80+ eCommerce templates to start selling.


3. Add a New Product

Upload high-quality images, variations and a description.


4. Create a Subscription

On the bottom of your new product, add subscription details like frequency and price.


5. Customize Your Product Page

Design your product page for your brand and display your subscription options.


6. Connect a Payment Method

Choose a payment provider that supports recurring payments, like Wix Payments.


7.  Start Selling Online

Accept orders on your site and manage every subscription from your Wix dashboard.

Get Inspired by Subscription Box Businesses on Wix

Find the Right Subscriptions to Sell

Here are some of the best subscription boxes for your business:

Food and Drinks

Meal Kits | Monthly Coffee Roasts | Snack Boxes | Wine Clubs

Health and Beauty

Skincare | Shaving Kits | Makeup Boxes | Vitamins and Supplements

Home and Lifestyle

Cleaning Supplies | Plants | Hobby and Craft Kits | Book Clubs

Office Supplies

Stationery | Printer Ink | Stickers | Notebooks | Planners | Calendars

Advanced eCommerce Features for Your Subscription Service

Flexible Options

Let shoppers choose between subscription types or one-time purchases on your product pages.


Automatically charge your customers on a weekly, monthly or yearly basis.

Seamless Fulfillment

Get notified each time a subscription order renews and manage it all from one efficient dashboard.

“My Subscriptions” Page

Let your customers view and manage the product subscriptions they’ve purchased.


Get an Online Store Template with Subscriptions Built-In

Customize a subscription service website template, or choose from 500+ professional website templates.

Coming Soon

Coming Soon

Learn More About Selling Product Subscriptions

Product page of a Wix online store selling coffee to show how to start a subscription box business

How to Start a Subscription Box Business That Sells 


Find Quick Solutions

Watch tutorials and read detailed articles in the Wix Help Center.

We’re Here for You

Contact Us

Get dedicated support by chat or schedule a call with a Customer Care Expert.

Hire a Professional

Get matched with the right agency or freelancer for your business.

Build a loyal customer base and reliable revenue with subscription boxes.

The Wix eCommerce platform provides businesses with all the professional tools and services they need to sell online and in-store.
Build your eCommerce business and sell on multiple sales channels, including web and mobile storefronts, social media channels, online marketplaces and physical retail locations.

Manage and track everything with an advanced, integrated dashboard: from inventory, orders and fulfillment to payment and brand marketing. Join over 500,000 stores worldwide—run and scale your eCommerce business on Wix.

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