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Wooden box of produce and oils sold in an online subscription
Product options, image of people in a farm and a sales graph from selling produce subscriptions online

Sell subscription boxes and recurring products

Create a subscription service on your online store. Get a steady cash flow, expand your product offering and spark a loyal customer base.

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Choose a subscription model for your shoppers

Offer more with your eCommerce website or start a subscription box business.

Curated boxes

Put together a collection of different products with each shipment. Tell your customers what will arrive or send surprise mystery boxes.

Recurring orders

Let customers conveniently replenish the products they need and love. Send the same trusted products with each shipment.

How to
Wix online store selling beauty subscriptions with icons for payment provider options

How to start a subscription box with Wix

Sell product subscriptions online in 7 steps:

1. Sign up for Wix

Go to to create a Wix account, or log in to your existing site.

2. Create an online store

Choose from 80+ eCommerce templates to start selling.

3. Add a new product

Upload high-quality images, variations and a description.

4. Create a subscription

On the bottom of your new product, add subscription details like frequency and price.

5. Customize your product page

Design your product page for your brand and display your subscription options.

6. Connect a payment method

Choose a payment provider that supports recurring payments, like Wix Payments.

7.  Start selling online

Accept orders on your site and manage every subscription from your Wix dashboard.

Get inspired by subscription box businesses on Wix

Find the right subscriptions to sell

Here are some of the best subscription boxes for your business:

Food and drinks

Meal kits | Monthly coffee roasts | Snack boxes | Wine clubs

Health and beauty

Skincare | Shaving kits | Makeup boxes | Vitamins and supplements

Home and lifestyle

Cleaning supplies | Plants | Hobby and craft kits | Book clubs

Office supplies

Stationery | Printer ink | Stickers | Notebooks | Planners | Calendars


Advanced eCommerce features for your subscription service

Exercise equipment online store selling a subscription box with Wix

Flexible options

Let shoppers choose between subscription types or one-time purchases on your product pages.

Dashboard managing a Wix online store tea subscription with auto-renew feature


Automatically charge your customers on a weekly, monthly or yearly basis.

Wix orders dashboard for an online house plants subscription

Seamless fulfillment

Get notified each time a subscription order renews and manage it all from one efficient dashboard.

Customer managing their shaving kit subscriptions on a Wix online store

“My Subscriptions” page

Let your customers view and manage the product subscriptions they’ve purchased.


Get an online store template with subscriptions built in

Customize a subscription service website template, or choose from 500+ professional website templates.

Wix subscription online store template for a beauty business
Wix subscription online store template for a produce farm
Wix subscription online store template for a coffee business

Learn more about selling product subscriptions

Product page of a Wix online store selling coffee to show how to start a subscription box business

How to start a subscription box business that sells

Luxury fashion online store homepage and product page

How to start an online store

Wix webinar video thumbnail on how to maximize product subscriptions and increase sales

Webinar: How to maximize product subscriptions and increase sales

Find quick solutions

Watch tutorials and read detailed articles in the Wix Help Center.

We’re here for you

Contact us

Get dedicated support by chat or schedule a call with a Customer Care Expert.

Hire a professional

Get matched with the right agency or freelancer for your business.

Build a loyal customer base and reliable revenue with subscription boxes.

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