Sell Your Products Online

I Want to

Sell on Any Online Channel

Target your customers wherever they are—your site, social media and more.

Customize Your Site and Storefront

Get total design freedom and industry-leading tools to build a professional eCommerce website that matches the look and feel of your brand.

Manage Multichannel Sales

Sell on channels that your customers use every day, like Facebook and Instagram. Then, manage all your sales from one powerful platform.

Showcase Your Products

Make your products stand out with stunning product pages, collections, galleries and more.

Build Stunning Product Pages

Add physical or digital products, show variants, edit product details or info sections, display ribbons and more.

Add Sorting and Filter Options

Make it easy for shoppers to find what they want with product sorting and filter options.

Create a Related Products Gallery

Encourage shoppers to buy more. Add a related products gallery to any site page and increase your average order value.

Feature Products in Collections

Group your products into collections. Use the product widget to promote and sell a specific product on any page of your site.

Optimize Your Checkout Flow

Streamline your retail experience and convert shoppers into loyal customers.

Customize Your Cart Page

Design your store’s cart page the way you want. Add your own input fields, edit background colors, text, buttons and more.

Shipping and Tax Estimates

Let shoppers know their exact order total before clicking checkout. Display shipping and tax estimates right on your cart page.

Add Promo Codes

Increase sales and reduce your cart drop-out rate. Show shoppers their discount and updated total right on the cart page.

Offer Shoppers Express Checkout

Give customers a fast and convenient way to shop, from any site page. Add a “Pay Button” and let shoppers checkout—in just a click.

Display Products in a Mini-Cart

Let shoppers quickly view and remove items from their cart and preview their order while shopping your site.

Boost Sales with Add to Cart

Include an extra “Add to Cart” button on any site page and give shoppers more opportunities to fill their carts.

Accept Payments Online

Choose a payment provider that works for you and your customers.

Wix Payments

Instantly start accepting payments on your site with credit cards, PayPal and more. Manage all your orders, payments and payouts from one convenient dashboard.

Third-Party Payment Providers

Connect to leading payment providers available in your region, like: Stripe, PayPal, Venmo, Square, PagSeguro and more.

Credit and Debit Cards

Securely accept credit and debit card payments from all major card companies, including: Visa, MasterCard, Discover and American Express.

Automate Taxes

Simplify sales tax calculation with Avalara®.

Real-Time Tax Calculation

Display sales tax at checkout, or include it in your product price. Create tax groups and collect tax on digital goods.

Multiple Regions

Get the most up to date sales tax rates across multiple locations, including all U.S. States, Europe and worldwide.

Build Customer Loyalty

Convert shoppers into loyal customers with special features and promos.

Customer Accounts

Let customers view their order history, save payment details, manage shipping and billing addresses, and set up their Members Area profile.

Coupons and Promo Codes

Encourage repeat customers. Offer coupons or promo codes for free shipping, discounts and more. Send coupons via email marketing or Wix Chat.

Expand Your Product Offering with Dropshipping

Source from 1000s of reliable suppliers. Get hassle-free inventory management, shipping and fulfillment for all your store orders.

Dropship with Modalyst

Quickly add millions of high-quality items to your product catalog and grow your business—minus overhead costs.

Create Print on Demand Products

Customize and sell 200+ products with your own art, designs and branding.

Print on Demand Services

Fill your store with products covered in your designs. With Printful and Printify, you can print and ship products all under your brand.


Your eCommerce business starts here.

Wix Stores is a leading eCommerce platform with millions of merchants worldwide. We make it easy for everyone to create a beautiful, professional online store

Showcase your products, promote them on multiple sales channels, dropship directly to your customers and more. With the Wix online store builder, you have all the industry-leading tools you need to manage and grow your business online.

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