Build your pages
Customize and launch high-performing landing pages in minutes, without coding or designers. Choose from templates or start from scratch with our intuitive editor and AI Text Creator.
Connect marketing tools
Integrate your favorite apps for email marketing, social ads, CRM and more right into your landing page so you can grow your business effortlessly in one place.
Increase your traffic
Leverage our advanced analytics and SEO tools to gain valuable insights, make data-driven decisions and maximize your conversions, site visits, sales & signups.
Built-in features that support your goals
Drag and drop editor
Make a bold online impression with unparalleled design flexibility. Our intuitive editor lets you add and edit any element on your site, without coding, so you can launch faster and deliver a seamless experience on both desktop & mobile.
AI and automation
Reach and grow your target audience
Drive more traffic to your landing page, build lasting relationships and increase sales using Wix's powerful marketing tools.
Create effective email marketing campaigns with dedicated landing pages to optimize conversions and engage your audience with tailored content that guides them from the inbox to take action on your landing page.
Manage everything about customer relationships with our built-in CRM solution. Streamline your workflows, collect payments and centralize all communications for a smoother client experience.
More business tools
Online form builder
Create customizable lead generation forms, grow your contact list, use the collected info to engage your visitors and save time with automated processes for contacting and nurturing your leads.
More business tools. More opportunities.
Learn how to create high-performing
13 of the best landing page examples to learn from
What is a landing page? Here's everything you need to know
Create a powerful free landing page in under an hour
What is a landing page builder?
A landing page builder is a tool that allows you to create highly focused web pages designed to drive specific actions or conversions. With Wix's landing page creator, you can easily design and customize landing pages that align with your marketing goals. These pages are optimized for conversion and can be used to promote products, capture leads, run advertising campaigns and more. With a variety of templates and intuitive editing features, you can easily create stunning landing pages that effectively engage and convert your audience.
Can I create a landing page without a website?
Yes, you can create a landing page without a website using a landing page maker. This page creator enables you to quickly design and publish a standalone landing page that serves as a dedicated destination for your marketing campaigns. Whether you're running ads, launching a new product, or promoting an event, a standalone landing page allows you to capture leads and drive conversions without the need for a full website. It's a convenient and efficient solution for focused marketing efforts.
What is the difference between a website and a landing page?
While a website typically consists of multiple pages that provide comprehensive information about a business, a landing page is a single page focused on a specific marketing objective. The primary goal of a landing page is to convert visitors into leads or customers. Unlike a website, which serves as a broader online presence, a landing page is designed to drive a high conversion rate for a specific campaign or offer. To learn more about conversion rates and how to optimize them, check out our blog post What Is a Good Conversion Rate? How to Calculate and Increase Your Own.
What is the purpose of a landing page?
The purpose of a landing page is to capture the attention of visitors and guide them toward a desired action, such as making a purchase, signing up for a newsletter or downloading a resource. By providing a clear and focused message, compelling visuals and a strong call-to-action, a landing page aims to maximize conversion rates and generate leads. To optimize your landing page's performance, you can utilize A/B test techniques to experiment with the effectiveness of different elements and layouts. For more insights on A/B testing and business lead generation strategies, check out our blog posts How to Increase Sales with A/B Testing (Includes Examples) and Creative Lead Generation Strategies for Your Business.
What elements does every landing page need?
Every landing page requires essential components to effectively engage visitors and drive conversions. These include a captivating headline that captures attention, concise and persuasive copy that clearly communicates the value proposition, visually appealing imagery or videos that resonate with the audience, a prominent call-to-action button that stands out, social proof such as testimonials or reviews that build trust, and a user-friendly layout. To discover more about best practices for creating high-converting landing pages, check out our blog post Landing Page Best Practices.
What are the types of landing pages?
There are various types of landing pages, each serving specific business goals. Some common types include lead generation pages, sales pages, webinar registration pages, product launch pages, coming soon pages and event pages. The type of landing page you choose depends on the specific objective you want to achieve. To explore the different types of free landing pages and understand which one suits your business goals, check out our blog post Types of Landing Pages and Which One to Use for Your Business Goals.
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