Get tools for data-driven success
Real-time visitor feed
See how visitors interact with your content from the moment they land on your website. You’ll know exactly what they do, and when they do it.
AI Visibility overview
Track how AI models like ChatGPT reference your site. Monitor your brand’s presence in user queries to stay ahead of the next generation of search and discovery.
Industry benchmarking
Compare your performance against similar sites in your category. Use these benchmarks to identify growth opportunities and see exactly where you lead the market.
Personalized suggestions
View AI-generated suggestions based on your site's actual performance—so you always know what to do next to grow traffic and boost conversions.
Deep insights for peak performance
Get the answers you need—fast
Ask the AI assistant questions in plain English to get instant answers. Skip the spreadsheets and get the data you need to grow your business faster.
Integrated session records
Watch playbacks of visitor sessions to identify friction points. See where users drop off and optimize your site layout for higher conversion rates.
Automated growth reports
Get weekly performance summaries sent straight to your inbox. Stay on top of your site's health with built-in reports designed for smart decision-making.
Real-time traffic monitoring
Track live site activity as it happens. Monitor active shopping stages and visitor behavior the moment they land on your website—no setup needed.
Wix Analytics connects directly to a full suite of built-in marketing tools, so the path from insight to action is always short. Use your traffic data to sharpen your SEO strategy, launch targeted email campaigns toward your most valuable customers, and run Facebook ads that reach new shoppers based on what your reports reveal. Track the impact of every campaign in the same dashboard where you found the insight.
Your blog, coupon, and multilingual tools are all connected too, so you always know which content is driving traffic, which products to promote, and which languages to prioritize based on where your visitors come from.
How to access your analytics
Publish your website
Analytics tracking is built-in and starts working automatically the moment your site goes live. No manual configuration required.
Open your dashboard
Navigate to the Analytics and Reports section from your Wix dashboard to view your real-time traffic, sales data, and visitor trends.
Customize and save reports
Create personalized dashboards and use custom filters to track the metrics that drive your most important business decisions.
Make the right choice for your business.
190+
Countries
293M+
Users
91K+
Sites created daily
FAQ
Is Wix Analytics free?
Yes, all Wix users get Wix Analytics for their website. To duplicate and customize reports, or to create your own, you can upgrade to a Business VIP plan.
How do I set up Wix Analytics for my site?
You don’t need to do anything—it’s set up automatically. Just go to your site’s dashboard and go to the Analytics & Reports page.
Do I need to be a “numbers” person to understand Wix Analytics?
Wix Analytics is designed to provide a solution for everyone trying to understand more about how their website is performing. So you have the overview that gives you a quick sense of the key stats and also the ability to dig deeper with more detailed reports.
What information can I find on Wix Analytics?
Wix Analytics gives you actionable data about all aspects of your website. Discover which days of the week and times of day your site is busiest. Understand how people arrive at your site, who they are and how they behave during their visit. Get insights into which marketing campaigns are successful and learn which content, products or services are most popular with your visitors.
How can Wix Analytics help me grow my business?
By understanding more about your visitors’ demographics, how they reach your site and how they behave during their visit, you can make informed decisions about how to focus your marketing efforts to grow your business more effectively.
Can I access Wix Analytics on my phone?
Yes you can. Use the Wix app to stay connected to your site’s performance on the go.
Where can I learn more about the terms used in Wix Analytics?
Visit the glossary to learn more about the main terms used in Wix Analytics to make the most of your reports.