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Creating ads for Facebook and Instagram with Facebook Ads by Wix

Target the Right Shoppers on Facebook

Create an ad campaign on Facebook and Instagram and let Wix handle the rest—audience targeting, ongoing A/B testing, sales tracking and more.

Facebook Ads
Facebook Ads from Wix ad campaign statistics

Boost Sales with Automated Paid Ads from Wix

Reach new customers with targeted ad campaigns on your social channels. With Wix’s powerful machine-learning algorithm, your ads are continually optimized to maximize performance.

To create your ad campaign:

Go to your Wix site dashboard > Marketing Tools > Facebook Ads


Quickly Set up Your Paid 
Ad Campaign with Wix


Create Your Ad

Edit your ad caption, choose products and preview your campaign.


Define Your Audience


Create your target audience by gender, age, special interests and more.


Set Your Budget


Decide on your campaign budget and runtime. Pick an end date or run continuously.


Track Performance


View ad engagement and its impact on your sales performance.

To create your ad campaign:

Go to your Wix site dashboard > Marketing Tools > Facebook Ads

An Instagram ad campaign on a mobile device created with Facebook Ads by Wix

Reach Your Customers on Any Device

Nearly half of all Facebook and Instagram users are mobile-only. With Wix, your ad campaign is automatically optimized so your products look great on any device.

To create your ad campaign:

Go to your Wix site dashboard > Marketing Tools > Facebook Ads

How to Create a Paid Ad Campaign for Your Online Store

Promote your store products on Facebook and Instagram in 8 simple steps.

1. Sign up for Wix

Go to to create an account for your online store, or log in to your existing site.

2. Go to Your Site Dashboard

Select Marketing Tools, then Facebook Ads to get started on your paid ad campaign on Facebook and Instagram.

3. Connect Your Wix Store to Facebook

Follow the dashboard prompts to connect your Wix Stores product catalog to your Facebook Business page.

4. Create Your Ad

Edit your caption and choose products to feature. Products in your ads will automatically optimize to target potential customers.

5. Describe Your Audience

Tell us about your target audience, like their gender, age, location and more. Wix uses this info to optimize the performance of your ad campaign.

6. Set Your Campaign Budget

Choose a monthly campaign budget that works best for your business. Keep in mind, campaigns must run for a minimum of 2 months to get the best results.

7. Review and Launch Your Campaign

Preview your ad content, audience and budget before launching your campaign. If everything looks good, submit your campaign and let Wix handle the rest.

8. Track Campaign Performance and Sales

Manage your ad campaign and track its impact on your store’s performance and sales. Our smart algorithm will continually learn how to best reach your audience.

To create your ad campaign:

Go to your Wix site dashboard > Marketing Tools > Facebook Ads

Quotation marks
It took 4 minutes to set up my ad campaign, and in a few days, sales increased 10x what I invested.

— Matan Holi, Plant It


Why should I use Wix to create my Facebook Ads?

Wix makes it easy to create, run and track results from your Facebook ad campaign. Set up your ad in 4 quick steps:

  1. Edit your ad caption and choose your products

  2. Define your target audience

  3. Set your campaign budget

  4. Review and submit your ad campaign.

Once you’ve submitted your ad campaign with Wix, we take care of the rest: from retargeting and creating lookalike audiences, to A/B testing and continual performance optimization. All you have to do is track results from your Facebook ads dashboard. You’ll be able to see the impact your campaign has on social engagements, traffic to your online store, sales and more. See for yourself and get started on your Facebook ad campaign with Wix.

What are dynamic ads?

Dynamic ads promote your store products to customers that have shown interest. These ads look the same as any other ad on Facebook and Instagram. However, dynamic ads are powered by a sophisticated algorithm that automatically decides which products to feature. This algorithm learns from the behaviors of your target audience, serving potential customers the most relevant ads. Products featured in each ad change in order to best attract potential customers on Facebook and Instagram. Because dynamic ads show potential customers the most relevant products, people are more likely to take action. Dynamic ads are more likely to drive traffic to your online store and boost sales.

Can I edit my ad?

When you create an ad campaign with Wix, you can edit your ad caption text and choose the products you want to feature. Additionally, you can define your target audience. You can choose the gender, age range, special interests and your audience's location (country, state or region). Your ad’s product images and details come from your Wix Stores product catalog. Any changes you make to your product catalog will automatically appear in your ad.
Once your ad campaign is live, you can make changes to your ad caption, products or target audience. Although, we don’t recommend it. The machine-learning algorithm needs some time to learn. During this time, it runs its own A/B tests and optimizes performance to target your audience. Frequent edits to your ad caption or target audience can have a negative impact on the results of your ad campaign.

Where will my ad appear?

Your ad campaign will appear on Facebook (web and mobile) and Instagram (mobile). Ad campaigns with a budget over $100 will also appear in Facebook’s Audience Network and Marketplace.

Who will see my ad?

When setting up an ad campaign, you describe your target audience by gender, age range, special interests and location. The machine-learning algorithm uses this data to retarget potential customers and lookalike audiences. Through continual A/B testing and optimization, your ad gets seen by high-quality customers that are most likely to convert.

Can I change my monthly budget while my ad campaign is running?

While creating an ad campaign, you set your monthly campaign budget. This budget will remain in effect for the duration of your campaign’s runtime. Your campaign budget cannot be changed while the campaign is running. You can opt to run your campaign continuously. Alternatively, you can choose a specific end date for your campaign. Keep in mind, your ad campaign has a minimum runtime of 2 months to maximize results.

How can I track the performance of my ad campaign?

Once your ad campaign is live, go to your site dashboard to track performance. You’ll be able to view data on ad engagement and its impact on your purchase funnel. Ad engagement stats show how people interact with your ad on social, such as views, likes, comments and shares. Purchase funnel stats give you a snapshot of a potential customer’s journey, from the moment they visit your online store to making a purchase. This data includes: number of visits to your online store, if the customer added an item to their cart, store orders and revenue.

How much does it cost to run a Facebook ad campaign with Wix?

Facebook ads by Wix offers 3 flexible budget plans, starting at $79. Choose a monthly budget that works best for you and your business. You can always make changes to your campaign budget at the end of your campaign’s runtime.

To create your ad campaign:

Go to your Wix site dashboard > Marketing Tools > Facebook Ads

Find Quick Solutions

Watch tutorials and read detailed articles in the Wix Help Center.

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Boost sales with Facebook and Instagram ads from Wix.
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