.jpg)
.webp)
Launch, run and scale your business from one platform
Use templates or AI
Pick a template or describe your vision to Aria, your built-in AI design agent, and get a unique online storefront in minutes. Customize any detail to fit your brand.
Run every revenue model
Sell products and subscriptions, offer services, run online bookings and more. Every revenue model your business needs—all built in, no plugins needed.
Manage from any device
Check orders, update products and keep tabs on your online business. Whether you're at your desk or on the go with the Wix mobile app, your store's always within reach.
Get paid, fuel growth
Give your customers a seamless online shopping cart experience, accept payments from 80+ global providers and fuel your eCommerce business’s growth with Wix Capital.
Sell through AI chats
Sell through AI conversations via PayPal and Stripe, and see how your brand shows up on ChatGPT, Gemini and Perplexity—all from your dashboard.
Grow without limits
Get free hosting, 99.99% uptime and PCI-compliant security—with the performance to handle high-volume sales, so you never need to switch platforms.
Online store templates designed to convert
Build your store with a template designed for selling. Choose from a large selection of free online store templates, made with built-in business features to drive sales.
Build your store for free
Create your site with AI or start with an online template—then shape any detail to match your vision.
Add your products
Build your product catalog and include pricing, variants and AI-generated descriptions.
Set up store details
Lock in taxes, currencies and store policies so your online business runs your way.
Set up payments and shipping
Pick your payment methods and delivery options. Make checkout smooth for you and your customers.
Go live with your domain
Choose a domain name that fits your brand and hit publish so people can explore your store.
Promote your online business
Grow your reach with built-in SEO, email marketing and paid ads—and use analytics to see what works.
Make your store official with your own domain name
Enjoy a free one-year domain voucher with your Premium plan.
Sell everything, from physical to digital products
Print on Demand
Add your own designs to a wide range of products and sell custom merch shipped directly from suppliers.
Subscriptions
Generate steady revenue and earn return customers by offering subscriptions and gift boxes from your store.
Dropshipping
Sell through your dropshipping website and let third-party suppliers handle shipping and inventory.
Digital Products
Expand your hands-free inventory by offering digital products such as music and online courses.
Manage your store's shipping and inventory
Inventory management
Sync your inventory across every sales channel in real time. Stay on top of stock levels and reduce overselling as you scale.
Built-in shipping integrations
Get discounted carrier rates, print labels fast and keep tabs on every order— all managed from your dashboard.
Bulk shipping labels
Speed up order fulfillment and improve your customer’s buying experience by printing multiple shipping labels at once.
International shipping
Reach customers worldwide and show real-time shipping rates at checkout—so shoppers can choose what works best for them.
AI agent team
Run your operations smoothly with Juno handling customer messages while Omni automates your follow-ups, reports and tracking.
Built-in online store tools to grow your sales
Reach more customers, sell smarter and scale your online business with SEO, email campaigns, paid ads and analytics—all from your dashboard.
Get found on Google and AI chats
Rank higher on Google with AI-powered SEO tags and bulk page optimizations—and track how your store shows up on LLMs like ChatGPT.
Attract customers and keep them
Bring in new shoppers with Facebook, Google and Instagram ads and email campaigns. Keep them coming back with the Wix Loyalty Program.
Process orders at scale
Process payments and manage fulfillment across all your sales channel—so every order arrives on time.
Automate routine tasks
Automatically sync inventory, track top products and send abandoned cart emails—so your store runs even when you step away.
Make data-driven decisions
Get customized reports, real-time analytics and AI benchmarks so you know what's driving sales, what to refine and where to focus next.
Infrastructure built for optimal store growth
Get free secure eCommerce web hosting, best-in-class security and performance built to scale.
Security
Process every transaction with confidence. Real-time detection, 24/7/365 threat protection, PCI DSS Level 1 compliance–you name it, we’re on it.
Reliability
Conducting business on Wix means operating on an unshakeable platform designed to support and promote growth.
Performance
Enjoy the power of a heavy-duty, lag-free website. Get industry-leading speeds and the ability to process high-volume traffic and transactions.
Hosting
The minute you hit publish, you’ve got free, multi-cloud hosting with global coverage. Move forward knowing your store is running strong.
Choose the plan that’s right for you
Start for free and get a domain and hosting for your new online store. Join one of our business plans to accept payments and start selling your products.
Business Elite
Scale your business
Free domain for 1 year
Unlimited storage space
Accept payments
50,000 products
50,000 dropshipping products*
Advanced marketing suite
Abandoned cart recovery
Scheduling and services
100 site collaborators
Unlimited back-in-stock notifications
Sell on marketplaces
Sell on social channels
Advanced developer platform
RECOMMENDED
Business
Grow your brand
Free domain for 1 year
100 GB storage space
Accept payments
50,000 products
250 dropshipping products*
Standard marketing suite
Abandoned cart recovery
Scheduling and services
10 site collaborators
Unlimited back-in-stock notifications
Sell on marketplaces
Sell on social channels
Core
Engage your audience
Free domain for 1 year
50 GB storage space
Accept payments
50,000 products
25 dropshipping products*
Basic marketing suite
Abandoned cart recovery
Scheduling and services
5 site collaborators
10 back-in-stock notifications
Sell on marketplaces
Sell on social channels
* Integrated by Modalyst ** Per month
Powering the eCommerce dreams of over 1M sites
“With limited time on my hands, Wix allowed me to create a professional-looking site with full e-commerce functionality easily. It’s been an incredibly smooth experience, from receiving commission requests to fulfilling orders.”
Philip Holdsworth
“Using Wix gave me the freedom to go solo and build a thriving ecommerce business from the ground up—right from my small town. Thanks to Wix, I now ship nationwide, support my family, and create meaningful work doing what I love.”
Sash Moreaux
“Wix plays an enormous role for me. It’s how we reach customers, work with our existing customers and provide our recipes and our knives to the entire world…Wix is my business partner, my assistant, my CRM and my marketing assistant.”
Noah Rosen
“The thing that I loved about it over all of the other platforms out there is that you’re able to customize everything on your website so that it’s really yours…The way that I was able to customize the site made it both easy for people to understand the product but also easy to pre order.”
Angus Willows
Why Wix is good for eCommerce
Find out what makes Wix a serious eCommerce platform—from 99.99% uptime and multichannel selling to built-in marketing tools.
Online store builder FAQ
What is an online store?
An online store is a website where shoppers browse and purchase products or services online. It includes everything from the storefront, product pages, shopping cart, and secure checkout experience to backend tools for managing inventory, orders, payments, shipping, and more.
Wix offers a professional online store builder that helps you launch and grow your eCommerce store quickly and successfully.
What is an online store builder?
An online store builder is a platform that lets you create your own eCommerce store without experience in coding or web development. Most online store builders offer templates or tools such as drag and drop and AI so merchants can quickly design their own storefronts. Website creation platforms also come with tools that allow you to conduct essential business operations, from marketing your products across the web to accepting payments, shipping orders and managing your inventory.
Can I build an online store for free?
Yes, you can create an online store with Wix’s free website builder. In fact, you get an unlimited free trial, so you can create as many online stores as you want—at no charge. This includes use of Wix's drag-and-drop builder to create your store and design your storefront, product pages, cart and more. You can also add products, product images, set up shipping and publish your site.
In order to begin accepting payments, you will have to upgrade to a Premium plan. However, if you want to experiment with Wix and test out its online store features, you’ll have no time limit for your free trial and no cap on the number of free stores you can build.
How long does it take to set up an online store?
You can set up an online store in a matter of minutes. With ready-made templates, intuitive website creation tools, and an AI store builder that can generate a personalized storefront for you, it’s easier than ever to get started. Simply describe your vision and let Aria help create your store layout, design, and structure — all in a single sitting. From there, the amount of time it takes to build an online store depends on a few personal factors.
Let’s assume you already know what products you want to sell. With the right online store creator and AI-powered tools, you can quickly upload inventory, create product pages and galleries, set up payments and shipping, and customize your storefront. Much of this can be done in just a few days. From there, you’ll want to plan marketing campaigns and strengthen your store’s SEO — work that can happen while you’re already selling.
In short, with an intuitive, all-in-one website builder, you can quickly launch an online store and have a fully functioning, commerce-ready business up and running.
What is the best online store builder?
The real question is: what is the best online store builder for you? Before creating your online store, think about the features you want—and need—to sell online. Today, many platforms also include built-in AI tools to help speed up setup and support day-to-day business growth.
Key features to look for can include:
Designer-made templates
An AI store builder and AI-powered business tools
Customizable product galleries
Built-in marketing tools
Multiple payment solutions
Next, think about which pricing plan works best for your business. Compare different eCommerce website builders, explore free trials, and test AI-powered features to find the platform that best fits your needs.
Why should I choose Wix for selling online?
Wix is a strong choice for selling online because it combines a professional online store builder with built-in eCommerce tools, advanced customization, AI-powered features, and intelligent automation to help businesses launch faster and grow with confidence.
Some of the key benefits of Wix for selling online include:
Professional online store builder with AI-powered setup. Create a unique, professional eCommerce store with customizable templates, intuitive drag-and-drop tools, or use the AI website builder that helps speed up setup, personalize design, and simplify store creation.
Built-in AI agents to support your business. Wix includes AI assistants that help with store design, marketing, SEO, customer engagement, and business operations — helping you automate repetitive tasks, improve workflows, and focus on growth.
Optimized online shopping cart and checkout experience. Create product galleries, customize product pages, and offer a seamless shopping cart and checkout experience designed to help increase conversions and drive more sales.
Flexible payments and business funding. Accept payments through 80+ global providers, streamline payouts, and access business funding options to help support growth as your eCommerce store scales.
Easy product management and dropshipping integrations. Add and manage a large product catalog, or expand your offering with dropshipping and print-on-demand products through native and third-party integrations.
Built for the future of commerce. Stay ahead with tools designed for emerging shopping behaviors, including AI-driven discovery and conversational commerce, while monitoring your brand’s visibility across AI-powered platforms.
How do I make a good online store?
Building a successful online store is more attainable than ever and it doesn't have to require a lot of up-front investment. Here are some essential steps to creating a profitable online shop:
Find the right product. Look for a product that has sufficient customer demand, but isn't already being sold by too many competitors.
Design a store that stands out. A key to differentiating yourself from the competition and building trust is designing a store that has a unique and professional look. Choosing a store builder with a wide variety of templates and advanced customization capabilities is key.
Make your store easy to navigate. Your goal in building your store should be to make it as easy as possible for your site visitors to find what they're looking for and complete their purchases. This includes a clear menu, shoppable products right on the home page, and as few clicks as possible to get through checkout.
Show your store is trustworthy. A big part of convincing shoppers to make online purchases is building trust in your brand. You can do this by adding elements such as an About Us page, product reviews, multiple payment methods and secure on-site checkout.
How can AI help me run and grow my online store?
There are a number of AI tools that help online stores sell more. Some of the AI features that Wix offers include:
AI product description generator. Coming up with enticing product descriptions is very important, yet very time consuming. Using AI to create captivating product descriptions can help you scale your website and increase conversions.
AI SEO and metadata generation. Generate SEO-friendly product descriptions, title tags, and meta descriptions to help improve discoverability while following SEO best practices.
Smart product recommendations. AI can analyze your site to offer customers the perfect recommended products ahead of checkout to help increase average order value.
AI-powered site personalization. Personalize the shopping experience for every visitor with AI that dynamically adapts recommendations and site experiences to help improve conversions.
AI Site Chat for customer support. Add an AI-powered storefront assistant that answers customer questions about products, shipping, and orders 24/7 to help shoppers move toward purchase.
How do I start an online shop without inventory?
You can start an online store without worrying about inventory or upfront costs.
Dropshipping lets you source and sell limitless items from your eCommerce website. Create an online store website, and then choose items you’d like to sell from a dropshipping marketplace such as Modalyst. When a customer makes a purchase, the order is forwarded to your suppliers and they take care of shipping and fulfillment for you. Another option is selling digital products like eBooks, music and stock images.
Will mobile shoppers be able to make purchases in my store?
Yes, as long as you build your site on a platform that is mobile-friendly. If you build your shopping website with Wix, for example, it will automatically be optimized for phone screens. You can also customize elements of your site specifically for viewing on mobile devices. Shoppers can access your store in their device’s web browser and make secure payments on their smartphones. You can also choose to build a mobile app with Wix's app builder.
What is the cost of building an online store?
The cost of creating an online store depends on several factors: your online store builder, your subscription plan, web hosting and any additional eCommerce features and marketing tools you need to sell online.
If you pay for everything separately, and use a web designer to help you build your store, you can pay anywhere from $1,000 to $10,000. However, using an all-in-one solution that includes free web hosting and built-in business solutions can cost as little as $20 to $200 per month.
With Wix, for example, you can set up your online store for free with no limited trial. Once you’re ready to sell online and accept payments for your site, upgrade to one of our Business & eCommerce Premium plans and get everything you need to sell, right out-of-the-box.