Create an online store with endless possibilities

An online store is a website where buyers browse and purchase goods or services directly online. This includes the storefront, product pages, cart and checkout, as well as the backend functions for managing inventory, orders and more.
Wix offers a professional online store builder that helps you launch your eCommerce store quickly and successfully.

Yes, creating an online store with Wix is free. In fact, you get an unlimited free trial, so you can create as many online stores as you want—at no charge. This includes use of Wix's drag-and-drop builder to create your store and design your storefront, product pages, cart, and more. You can also add products, product images, set up shipping and publish your site. In order to begin accepting payments, you will have to upgrade to a Premium plan. However, to experiment with Wix and test out its online store features, there is no time limit for your free trial and no cap on the number of free stores you can build.

The question should really be, what is the best online store builder for you? Before you create your online store, consider the features you want—and need—to sell online, like designer-made templates, customizable product galleries, built-in marketing tools, multiple payment solutions and more. Next, think about what pricing plan will work best for your business. Shop around the various eCommerce website builders, compare rates and experiment with free trials before making your decision.

Wix is a good choice for selling online because it has everything you need for eCommerce included out-of-the-box, yet it also has a high level of customization and advanced features to support businesses as they grow.

Some of the key benefits of Wix for selling online are:

• Drag-and-drop online store builder. The Wix editor allows you to build unique and professional online stores from more than 900 free and customizable templates.

• High-converting product pages and online shopping cart. With Wix you can easily create product galleries, customize product pages and optimize your cart to boost sales.

• Easy product catalog management and dropshipping integrations. Wix merchants can add an extensive catalog of products and sell dropshipping and print-on-demand products from Wix's native platform or dozens of third-party apps.

• Integration with leading sales channels. Wix merchants can sell on marketplaces like Amazon and eBay, plus social commerce channels like Instagram and Facebook.

• Built-in tools for managing your online store. Wix allows you to manage shipping, inventory, orders and payments from one dashboard with a suite of analytics reports.

• Advanced marketing tools to grow your audience. Wix features native tools to drive organic traffic to your store and create paid ads for Google and Facebook directly from your dashboard, plus CRM and email marketing tools for engaging existing customers.

Building a successful online store is more attainable than ever and it doesn't have to require a lot of up-front investment. Here are some essential steps to creating a profitable online shop:

• Find the right product. Look for a product that has sufficient customer demand, but isn't already being sold by too many competitors.

• Design a store that stands out. A key to differentiating yourself from the competition and building trust is designing a store that has a unique and professional look. Choosing a store builder with a wide variety of templates and advanced customization capabilities is key.

• Make your store easy to navigate. Your goal in building your store should be to make it as easy as possible for your site visitors to find what they're looking for and complete their purchases. This includes a clear menu, shoppable products right on the home page, and as few clicks as possible to get through checkout.

• Show your store is trustworthy. A big part of convincing shoppers to make online purchases is building trust in your brand. You can do this by adding elements such as an About Us page, product reviews, multiple payment methods, and secure on-site checkout.

There are a number of AI tools that help online stores sell more. Some of the AI features that Wix offers include:

• AI product description generator - Coming up with enticing product descriptions is very important, yet very time consuming. Using AI to create colorful product descriptions can help you scale your website and increase conversions.

• AI SEO description generator - Writing good SEO descriptions helps your products rank better on search engines. Using AI to write these descriptions can save you time and make sure you're following SEO best practices.

• Smart product recommendations - AI can analyze your site to offer customers the perfect recommended products ahead of checkout to help increase average order value.

• Twik AI-powered site personalization - This AI engine arranges your site in a personalized way for every customer to increase the chances that they make a purchase. Twik users see a 12% revenue increase on average after using the app.

You can easily start an online store without worrying about inventory or upfront costs.

Dropshipping lets you source and sell limitless items from your eCommerce website. Create an online store website and choose items you’d like to sell from a dropshipping marketplace, like Modalyst. When a customer makes a purchase, the order is forwarded to your suppliers and they take care of shipping and fulfillment for you. Another option is selling digital products, like eBooks, music and stock images.

There are a number of AI tools that help online stores sell more. Some of the AI features that Wix offers include:

• AI product description generator - Coming up with enticing product descriptions is very important, yet very time consuming. Using AI to create colorful product descriptions can help you scale your website and increase conversions.

• AI SEO description generator - Writing good SEO descriptions helps your products rank better on search engines. Using AI to write these descriptions can save you time and make sure you're following SEO best practices.

• Smart product recommendations - AI can analyze your site to offer customers the perfect recommended products ahead of checkout to help increase average order value.

• Twik AI-powered site personalization - This AI engine arranges your site in a personalized way for every customer to increase the chances that they make a purchase. Twik users see a 12% revenue increase on average after using the app.

Building a successful online store is more attainable than ever and it doesn't have to require a lot of up-front investment. Here are some essential steps to creating a profitable online shop:

• Find the right product. Look for a product that has sufficient customer demand, but isn't already being sold by too many competitors.

• Design a store that stands out. A key to differentiating yourself from the competition and building trust is designing a store that has a unique and professional look. Choosing a store builder with a wide variety of templates and advanced customization capabilities is key.

• Make your store easy to navigate. Your goal in building your store should be to make it as easy as possible for your site visitors to find what they're looking for and complete their purchases. This includes a clear menu, shoppable products right on the home page, and as few clicks as possible to get through checkout.

• Show your store is trustworthy. A big part of convincing shoppers to make online purchases is building trust in your brand. You can do this by adding elements such as an About Us page, product reviews, multiple payment methods, and secure on-site checkout.

Wix is a good choice for selling online because it has everything you need for eCommerce included out-of-the-box, yet it also has a high level of customization and advanced features to support businesses as they grow.

Some of the key benefits of Wix for selling online are:

• Drag-and-drop online store builder. The Wix editor allows you to build unique and professional online stores from more than 900 free and customizable templates.

• High-converting product pages and online shopping cart. With Wix you can easily create product galleries, customize product pages and optimize your cart to boost sales.

• Easy product catalog management and dropshipping integrations. Wix merchants can add an extensive catalog of products and sell dropshipping and print-on-demand products from Wix's native platform or dozens of third-party apps.

• Integration with leading sales channels. Wix merchants can sell on marketplaces like Amazon and eBay, plus social commerce channels like Instagram and Facebook.

• Built-in tools for managing your online store. Wix allows you to manage shipping, inventory, orders and payments from one dashboard with a suite of analytics reports.

• Advanced marketing tools to grow your audience. Wix features native tools to drive organic traffic to your store and create paid ads for Google and Facebook directly from your dashboard, plus CRM and email marketing tools for engaging existing customers.

The question should really be, what is the best online store builder for you? Before you create your online store, consider the features you want—and need—to sell online, like designer-made templates, customizable product galleries, built-in marketing tools, multiple payment solutions and more. Next, think about what pricing plan will work best for your business. Shop around the various eCommerce website builders, compare rates and experiment with free trials before making your decision.

Yes, creating an online store with Wix is free. In fact, you get an unlimited free trial, so you can create as many online stores as you want—at no charge. This includes use of Wix's drag-and-drop builder to create your store and design your storefront, product pages, cart, and more. You can also add products, product images, set up shipping and publish your site. In order to begin accepting payments, you will have to upgrade to a Premium plan. However, to experiment with Wix and test out its online store features, there is no time limit for your free trial and no cap on the number of free stores you can build.

An online store is a website where buyers browse and purchase goods or services directly online. This includes the storefront, product pages, cart and checkout, as well as the backend functions for managing inventory, orders and more.
Wix offers a professional online store builder that helps you launch your eCommerce store quickly and successfully.