10 Examples of the Best eCommerce Website Designs

This post was last updated on July 8, 2020.

If you have a fear of heights, maybe don’t look at a graph that maps eCommerce trends in the global market—because that line is crazy steep. The number of online purchases has been climbing steadily each year. And that line got even steeper in 2020 as COVID-19 kept consumers home and caused thousands of businesses to move online.

To integrate your business into this new reality, an eCommerce website will be your best friend. Whether you’re looking to expand the reach of your physical store, or already have a site and are looking for some inspiration to improve its performance, check out these 10 examples of the best online retail websites made by Wix users. Browse on to add to some eCommerce website design tips and tricks to your “Shopping Cart”!

01. Kaekoo

Site visitors get the feel of Kaekoo’s unique, cozy style immediately. The hand-lettered logo, the tasteful photography and the consistent color palette deliver the clear message: this business understands branding.

Having a beautiful and consistent brand is especially important for a store of handcrafted items. Home decor shoppers want to understand and trust the creator’s vision and aesthetic. They’ll also want to see lots of beautifully designed spaces to gain inspiration for upgrading their own. Kaekoo does this right. Their eCommerce website design is packed with images of their products in different settings to help customers choose the product that matches their own style.

Home decor makes for great gifts, but potentially overwhelming choices. Selling gift cards is a great way to reduce gift-givers’ stress and increase your sales. First you’ll earn money by selling the cards. Then the recipient of the gift card will redeem it, and spend an average of $38 more on the purchase.

Kaekoo’s homepage also prominently displays reviews from previous customers, assuring potential buyers that their products won’t disappoint.

02. Cottons Jaipur

This Indian women’s clothing website combines intricate fashion with a sense of clean modernity. The result is a stand-out, professional store that’ll make you suddenly realize you don’t own enough kurtas.

The beautifully designed home page uses white space to draw your eye to their tasteful product photography. The shop’s product categories fade in from alternating sides, accompanied by images, a short description and the clear call to action: “Explore”.

As they shop, visitors can also filter the product gallery by category, price and size. Cottons Jaipur helps customers find what they’re looking for quickly so they don’t get frustrated by the search and bounce.

Visitors can add items to their shopping cart using the “Quick View” option and stay on the product catalog page. This gives the customers a smoother experience and encourages them to keep shopping.

In the “Sets” category, Cottons Jaipur combines kurtas, trousers and dupattas to create the perfect look. This option helps customers find clothes that match and inspires them to buy multiple products.

To learn more about the store’s policies, shoppers can click “Help” or “Info” in the top menu. Here, large and friendly icons direct them to the information they’re looking for. Customers will feel more comfortable buying if they know your store’s return, refund and shipping policy.

03. Coal and Canary

Coal and Canary is far from your ordinary candle company. Based out of Winnipeg, Canada, this hand-poured candle business sells all the scents you'll need to set the mood. The company showcases its Canadian pride with a badge in the site's footer, letting customers know that they're supporting a local business and manufacturer.

Shop for products using the site's product gallery, which neatly promotes the new products using product banners. Or, if you're sniffing out a specific smell, click on the Scent Finder tab to filter products by fruity, fresh, floral, sweet, savory or spicy. Giving customers multiple access points to your products helps ensure they arrive at the perfect item for them.

But the website doesn't just look to sell to one-time customers. On the bottom of the page, shoppers can click on a bubble to learn about the business' detailed loyalty program, which offers coupons and discounts to those who buy, follow their social media pages and recommend the store to their friends. Building brand loyalty and gaining repeat customers is a crucial element to growing your company and increasing your sales.

The store's focus on customer loyalty doesn't stop there. Coal and Canary also offers local customers a "Burn & Return" option, which encourages them to return the candle jars to the flagship store for a discount on their next purchase. Not only does this push customers to keep buying, it also helps reduce waste and protects the environment.

04. Celebs on Sandwiches

It’s the art piece you never knew you needed: a watercolor painting of your favorite celebrity sitting on a sandwich. Whether it’s Ross from Friends sitting on his famous “Moist Maker” or Tiger King’s Joe Exotic sitting on a fried catfish sandwich, you’ll be sure to find your favorite celeb-sandwich combo.

When you get to the online store you’ll want to just keep scrolling through these whimsical paintings. Thankfully you can use the infinite scroll to view the hundreds of paintings without leaving the site’s home page. It’ll be hard not to fall in love with the art by the time you reach the bottom—or at least find one or two you need for your own home.

Celebs on Sandwiches also helps its shoppers find specific celebrities by using the site’s search bar or shopping by set (like the cast of The Golden Girls or Seinfeld) in the “Shop” dropdown menu. By giving your customers multiple ways to find your products, you can guide them toward the checkout page as seamlessly as possible.

The site uses sharp product photography to give customers a detailed view of the art, and by hovering their mouse on the image they can get an even closer look. The product pages also show customers what the art looks like in real life, with and without a frame.

05. Ruby Love

Take a look at this eCommerce site and you’ll understand why this $22 million business gets thousands of visitors a month. The easy-to-navigate eCommerce website design is doing a lot of things right.

The site banners framing the header image notify customers about sales, promotions, shipping terms and other important updates. This prime real estate is one of the first things customers see when they enter your store, so it’s important to use it wisely. Make sure to keep the banner design subtle so it doesn’t visually take over your homepage.

If your product is unique, shoppers may need an explanation of what it is and why they need it. That’s why Ruby Love displays an illustration of their period underwear to show how it works. The page also features a playful video to demystify the product and point out all its perks.

The footer of the site includes icons with links to Ruby Love’s social media pages. This gives customers the opportunity to follow a brand they love and stay updated. A strong social media presence helps stores build a community, retain customers and interact directly with their followers.

06. Cleverchefs

Packed with high-quality food photography, this site’s design is mouth-watering. Scroll through their homepage and treat yourself to a feast of bright colors and tantalizingly close-up videos of food prep in action. If this won’t leave you hungry, nothing will.

Visitors can meet the friendly faces behind the food by clicking the “Our Team” tab. Each Cleverchefs member has a photo, short bio and title. Telling customers who you are and what you do helps them get to know you and gain trust in your business.

Another great feature of this site is the ability to chat with the business directly. Visitors can use the pop up on the bottom of the screen to ask questions or voice concerns about products, pricing or scheduling. They can chat live or leave their contact information so a team member can reach out to them directly. That way, the store’s customer service can respond as quickly as possible and guide customers through their purchases.

07. Alaya Tea

Alaya’s loose leaf teas are organic, ethically farmed, and sustainably sourced. The store succinctly and boldly sums up its commitment to these values on its homepage with the tagline: “A fresher, kinder tea.” Using a sleek, memorable slogan like this one helps customers remember your store and your brand.

Alaya’s values are also promoted on the page using vector art icons and short, digestible sentences. They tell customers what makes their tea special in a fun, memorable way.

After a few seconds on the homepage, a lightbox pops up encouraging buyers to sign up for their newsletter. After providing their email, customers receive a promotion code in their inbox for a discount on their purchase. This strategy has two benefits: It drives customers to buy using the discount and grows your mailing list. Use your mailing list wisely—email marketing is a super effective way to make sales.

08. Bimber Distillery

Bimber Distillery has already won whisky awards, and its amazing eCommerce website deserves some as well. The site showcases its achievements prominently at the top of the page, assuring customers from the outset that the distillery is legit and recognized within its field.

With a product like whisky, customers want to hear the story behind each bottle—like the flavors, the age and the distilling process. Bimber tells this in a professional and authoritative voice. The homepage sections also include large photographs of the bottles, displaying the store’s unique branding and aesthetic product labels.

What truly sets this online store apart is its community. Bimber Distillery’s “Klub” grants members perks like discounts, promotions, events and more. Adding a members area for your customers offers them a specialized experience, which keeps them coming back. It's a great way to reach out to loyal customers and create a community of like-minded whisky enthusiasts.

09. Fisher & Donaldson

Famous for its fudge doughnuts, this family-owned bakery has been feeding the UK for a century. While their legacy is old, their eCommerce website is modern, easy-to-use and as fresh as their baked goods.

The site blends past and present with an in-depth “About Us” section, delving into the rich history of the shop and the family who runs it. This provides customers with the sense of quality, comfort and warmth that is ideal for a store selling baked goodies.

The store uses its blog to update customers about special promotions, holiday-themed offers and store news. The business’ posts also give readers the opportunity to respond and start a conversation. A blog is a great place to seek your customers’ feedback. To attract more viewers to your blog, promote your posts on your social media pages.

When customers click Fisher & Donaldson’s Shopping Cart Icon, their Mini Cart slides in from the right. This helps them easily keep track of what they’re buying without leaving the page. Small conveniences like this one makes customers’ shopping experiences more comfortable and brings them back to shop again.

10. Evolve Clothing Gallery

When the Coronavirus pandemic forced RanD Pitts to close his brick-and-mortar fashion boutique, he realized it was time to move online. In a week, he started an online store and began selling across the country.

Evolve Clothing Gallery communicates with its loyal and steady customer base through social media. With a constantly-updated Instagram feed on their homepage, they showcase sales, new products, special projects and promotions.

Like the clothes RanD carefully curates for his collection, his site’s look stands out. But there's even more to this online store than meets the eye. By using Wix SEO Wiz, Evolve Clothing Gallery SEO optimized their site to reach potential shoppers searching on Google. Their product pages’ text includes all the keywords their target audience is likely to search for.

To get your site found, you’ll also need to carefully create metadata. This is the text that tells Google what visitors can expect to find on your page. A product page’s meta title and meta description should contain the item’s name, style, and other key details shoppers with intent will type into Google. Evolve’s product pages include all the relevant information to bring in customers searching around the country.

Your professional eCommerce site is just a few clicks away. Create your online store today.

Joanna Kramer

Community Writer

Mendy Shlomo

eCommerce Blogger

#eCommerceTips #OnlineStore #eCommerceWebsite #WebDesignInspiration

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