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Branding

/Noun/

Branding is the strategic process a company uses to influence the market perception of their products or services. 

Partnership

/Noun/

A partnership is a formal agreement between two or more partners who agree to work together towards a mutual goal.

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/Noun/

Advertising is a marketing tool used by brands to promote their products or services to potential users.

/Noun/

eCommerce, or electronic commerce, refers to the buying and selling of products or services on the internet.

/Noun/

Opportunity cost is the potential value lost by not pursuing a particular course of action. It’s the “what could have been” scenario, usually measured in terms of financial benefit.

/Noun/

Cascading Style Sheets (CSS) is a programming design language that includes all relevant information relating to the display of a webpage.

/Noun/

Affiliate marketing is an online marketing strategy that involves a business partnering with another platform, such as a website, blog or social  media channel (known as the “affiliates”).

/Noun/

A call-to-action (also known as a CTA) is a short marketing message intended to motivate users to take a certain action, such as buying a product or subscribing to a newsletter.

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