Welcome to
Wix Encyclopedia
Popular business, marketing & web design terms Browse professional resources & guides
Discover the terms other professionals are looking for
/Noun/
Advertising is a marketing tool used by brands to promote their products or services to potential users.
/Noun/
eCommerce, or electronic commerce, refers to the buying and selling of products or services on the internet.
/Noun/
Opportunity cost is the potential value lost by not pursuing a particular course of action. It’s the “what could have been” scenario, usually measured in terms of financial benefit.
/Noun/
Cascading Style Sheets (CSS) is a programming design language that includes all relevant information relating to the display of a webpage.
/Noun/
Affiliate marketing is an online marketing strategy that involves a business partnering with another platform, such as a website, blog or social media channel (known as the “affiliates”).
/Noun/
A call-to-action (also known as a CTA) is a short marketing message intended to motivate users to take a certain action, such as buying a product or subscribing to a newsletter.