The leading dictionary of business, marketing
& web design terms. Use the Wix Encyclopedia to easily search for the business terminology all professionals need to know.
Popular business, marketing & web design terms Browse professional resources & guides
Discover the terms other professionals are looking for
Opportunity cost is the potential value lost by not pursuing a particular course of action. It’s the “what could have been” scenario, usually measured in terms of financial benefit.
Affiliate marketing is an online marketing strategy that involves a business partnering with another platform, such as a website, blog or social media channel (known as the “affiliates”).
A call-to-action (also known as a CTA) is a short marketing message intended to motivate users to take a certain action, such as buying a product or subscribing to a newsletter.