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Welcome to
Wix Encyclopedia

The leading dictionary of business, marketing
& web design terms. Use the Wix Encyclopedia to easily search for the business terminology all professionals need to know.

Popular business, marketing & web design terms Browse professional resources & guides




Branding is the strategic process a company uses to influence the market perception of their products or services. 



A partnership is a formal agreement between two or more partners who agree to work together towards a mutual goal.


Create Your Own Website: Get Everything You Need


Start Your Own Business: 

A Complete Guide


Open an Online Store: Start Making Money Online

Discover the terms other professionals are looking for


Advertising is a marketing tool used by brands to promote their products or services to potential users.


eCommerce, or electronic commerce, refers to the buying and selling of products or services on the internet.


Opportunity cost is the potential value lost by not pursuing a particular course of action. It’s the “what could have been” scenario, usually measured in terms of financial benefit.


Cascading Style Sheets (CSS) is a programming design language that includes all relevant information relating to the display of a webpage.


Affiliate marketing is an online marketing strategy that involves a business partnering with another platform, such as a website, blog or social  media channel (known as the “affiliates”).


A call-to-action (also known as a CTA) is a short marketing message intended to motivate users to take a certain action, such as buying a product or subscribing to a newsletter.

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