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Advertising is a marketing tool used by brands to promote their products or services to potential users.
eCommerce, or electronic commerce, refers to the buying and selling of products or services on the internet.
Opportunity cost is the potential value lost by not pursuing a particular course of action. It’s the “what could have been” scenario, usually measured in terms of financial benefit.
Cascading Style Sheets (CSS) is a programming design language that includes all relevant information relating to the display of a webpage.
Affiliate marketing is an online marketing strategy that involves a business partnering with another platform, such as a website, blog or social media channel (known as the “affiliates”).
A call-to-action (also known as a CTA) is a short marketing message intended to motivate users to take a certain action, such as buying a product or subscribing to a newsletter.