Create an Online Store and Grow Your eCommerce Business

Scale your business and run your online store from one professional eCommerce platform. Use the Wix eCommerce website builder to sell on multiple sales channels, accept secure online payments, manage end-to-end fulfillment and target shoppers with advanced marketing tools.


How to Create an Online Store 

Here are the steps to follow to create an online store: 

  1.  Log in to your account or sign up.

  2.  Choose from 500+ professional online store templates. 

  3.  Customize your online store’s design.

  4.  Add products to your store.

  5.  Connect a payment provider and set up shipping.

  6.  Choose a custom domain.

  7.  Publish your eCommerce website and start selling.


Online Store Builder

500+ Templates | Full Customization | Product Galleries

Fully customize the design of your eCommerce website and reach customers on desktop and mobile. Choose from 500+ stunning templates with professional business tools built in. Get 100s of design features and effects, create beautiful product galleries and grow your brand’s online presence.


Custom Storefront and Cart

Galleries and Collections | Related Products | Wishlist | Cart

Set up your online storefront any way you want—beautiful product collections, related product galleries, wishlist, quick add to cart, mini cart and more. Customize your product and cart pages to meet your business needs.


Dropshipping with Modalyst

1000s of Products | No Inventory Costs | 5-7 Shipping Days

Expand your online store’s product offering and source from 1000s of high-quality products with Modalyst’s professional dropshipping platform. Set your own pricing and shipping rules. Easily make changes to stay on top of market trends and maximize your profits.  


Shipping Rules

Global Shipping | Multiple Carriers | Real-Time Delivery Estimates

Set up custom shipping rules, offer international shipping, choose from leading carriers like USPS and FedEx, and show customers real-time shipping estimates at checkout.


Multichannel Sales

Facebook | Instagram

Manage your store from a single platform and sell to anyone, anywhere—including Facebook and Instagram. Manage and track your inventory, promote products on all sales channels and communicate with clients on any platform.

Multichannel Sales
Secure Payment Solutions.jpg

Secure Payment Solutions

Wix Payments | Credit/Debit Cards | PayPal

Offer customers secure online checkout. Choose from dozens of payment providers and methods, including Wix Payments, PayPal, credit/debit cards and in-person payments. Find a provider that’s convenient for your business location and accept payments in 40+ currencies.


“I’ve built my business on Wix. As it grows, the Wix Stores backend has proven so valuable. I retarget abandoned carts, create coupons and manage my orders—all from one place. Plus, with the Wix app, I can manage my entire business on the go.”

Beth Noy

Plastic Freedom

Beth Noy Plastic Freedom website

Get Inspired by Successful Wix Merchants

Sell Your Products Anywhere

Get the flexibility you need to manage your online store from one robust, multichannel dashboard. Whether it’s your eCommerce website, dropshipping products, a Facebook Shop and more—you have all the tools you need.

eCommerce Website

Create your site with the Wix online store builder and get professional tools to manage your business, all in one place.

Multichannel Sales

Manage your store from a powerful, multichannel dashboard and sell products directly on Facebook, Instagram and more.

Dropshipping Products

Integrate with Modalyst suppliers and source from thousands of high-quality products for your customers.

Global Shipping

Set custom rules and ship worldwide. Choose from leading carriers, print your own labels and offer customers real-time delivery estimates.


Design Your Online Store the Way You Want

Choose from 500+ beautiful online store templates and make it your own.


Discover More Tools to Establish Your Brand 

Get the tools you need to build a professional online presence and create a strong brand identity.

Choose an original and memorable name for your brand or business.

Design a custom logo that matches the look and feel of your brand.

Create free invoices for your online store. Customize your invoice, then download or send it directly to your clients.


Get Expert Tips on Running Your Online Store

Find Quick Solutions

Watch tutorials and read detailed articles in the Wix Help Center.

We’re Here for You

Contact Us

Get dedicated support by chat or schedule a call with a Customer Care Expert.

Hire a Professional

Get matched with the right agency or freelancer for your business.

Build your eCommerce business with industry-leading tools.

The Wix eCommerce platform provides businesses with all the professional tools and services they need to sell online and in-store.
Build your eCommerce business and sell on multiple sales channels, including web and mobile storefronts, social media channels, online marketplaces and physical retail locations.

Manage and track everything with an advanced, integrated dashboard: from inventory, orders and fulfillment to payment and brand marketing. Join over 500,000 stores worldwide—run and scale your eCommerce business on Wix.

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