Design an online store built for conversion
Choose from 500+ free online store templates and launch your custom eCommerce website.
Coffee subscription store
Home decor store
Follow these 7 steps to create an online store
Here are the steps to follow to create an online store:
Log in to your account or sign up.
Choose from 500+ professional online store templates.
Customize your online store’s design.
Add products to your store.
Connect a payment provider and set up shipping.
Choose a custom domain.
Publish your eCommerce website and start selling.
Launch your eCommerce website
Create your online store from the ground up with powerful Wix tools that help you build a successful business online.
Create your online store
Choose from over 500 designer-made store templates to suit every eCommerce store. Make it yours by customizing anything from storefront to checkout, including product pages, cart and store members area.
Set up your business
Offer up to 50,000 products in your online store. Manage your own inventory or source from suppliers you work with. Define custom shipping rules and automate your taxes for every sale.
Sell more online on any channel
Extend your commercial reach with multichannel sales, and grow your product offering with dropshipping and print on demand.
Sell your products everywhere
List and sell your products on multiple sales channels. Manage everything from your Wix dashboard: online and mobile storefronts, Facebook, eBay, Instagram and Amazon shops.
Build recurring revenue with store subscriptions. Offer weekly or monthly orders and delight customers with curated, themed subscription boxes.
Move your business online
Grow your business by shifting your brick-and-mortar operation online. With your own eCommerce website, your business is open to a limitless new market, 24/7.
Manage your business from one dashboard
Streamline your operation and run your business smoothly from a single, powerful dashboard.
Fulfill and manage orders
Track and process all store orders with one dashboard, from purchase to delivery. Handle shipping and fulfillment or add suppliers, 3PL and dropshipping services you work with.
Manage your payments
Handle all your business transactions from one place with Wix Payments. Instantly accept payments online and manage all transactions, refunds and payouts from a dedicated dashboard.
Get detailed business insights
Form a data-driven business plan for your online store. An integrated analytics dashboard lets you review your sales success, focus your marketing efforts and create tailored business reports.
Run your business from anywhere
Manage your site smoothly with the Wix Owner app, 24/7. Add new products, track your inventory, fulfill or cancel orders, print packing slips, send invoices and more.
Grow your business online
Target the right shoppers and improve your eCommerce marketing strategy with a suite of professional marketing tools.
Get found online
Drive traffic to your store from search engines like Google. Automatically create SEO patterns and apply the same logic across product pages to save time and rank on search result pages.
Reach new shoppers
Advertise your products with automated Facebook and Instagram ad campaigns and let Wix handle the rest. Your ads will continually optimize over time.
Promote your business with built-in marketing tools like email marketing campaigns, promotional videos, original or readymade social posts, abandoned cart automations and more.
Must-have eCommerce features
Fully customizable cart & checkout
Advanced payment solutions
Smart business automations
Limitless customization with APIs
Automated sales tax
Global eCommerce business
Professional eCommerce apps
Integrated shipping solutions
Reliable dropshipping services
Learn how to build and grow your online store
Get insider tips and step-by-step guidance from eCommerce experts and successful Wix Merchants.
What is an eCommerce website?
An eCommerce website is an online store where you can buy or sell products online. Wix eCommerce offers a professional online store builder that helps you launch your eCommerce store quickly and successfully.
What is the best eCommerce website builder?
There are several factors to choosing a great eCommerce website builder for your business. To create a professional website, consider the eCommerce features you need to start selling online, like a beautiful storefront, secure online payments and more. Next, think about pricing. Most eCommerce website builders offer competitive rates, so choose the price point that best suits your business to start selling online.
Where can I build an eCommerce website?
Build your eCommerce website with Wix. Get everything you need to build a successful online business, from thoughtful website design to must-have eCommerce features.
What products should I sell online?
Today, you can sell almost anything online. From your own original art to pet snacks, eBooks, t-shirts, board games, food and beauty subscriptions, hair extensions and more—the possibilities are truly endless. What you choose to sell online should be based on market demand, your target audience and eCommerce trends. The goal is to fill a need in the market.
What are the best ways to sell online?
There are many great ways to sell online successfully. The first is pretty straightforward: sell your products online with your own eCommerce website. Alternatively, use a print on demand service to create original products featuring your own artwork and brand. With dropshipping, you can source from millions of high-quality products, minus the hassle of managing inventory, fulfillment or shipping.
As your eCommerce store grows, expand your operations to multichannel sales on Facebook, eBay and more.
How do I start an online store without inventory?
You can easily start an online store without worrying about inventory or upfront costs.
Dropshipping lets you source and sell limitless items from your eCommerce website. Create an online store website and choose items you’d like to sell from a dropshipping marketplace, like Modalyst. When a customer makes a purchase, the order is forwarded to your suppliers and they take care of shipping and fulfillment for you. Print on demand lets you customize hundreds of products with your unique artwork and designs. When an order comes in, your supplier will print and ship the order directly to your customer. Another option is selling digital products, like eBooks, music and stock images.
What is the best online business to start in 2021?
2021 has significantly impacted global eCommerce trends, so the online business you choose to start depends on today’s supply and demand. Despite COVID-19 presenting some serious challenges, online businesses are on the rise—from brick-and-mortar stores shifting online to evolving business models. Learn about the 10 top-selling product categories in 2021.
Can I make a living selling online?
Yes, you definitely can! In fact, our global community of over 700K Wix Merchants rely on their online stores daily. Check out some of our top-selling merchants and get inspired to start selling online today.
What kind of online business is the most profitable?
eCommerce is growing stronger every day, so the potential for a profitable online business is definitely there. Read about these 10 highly popular product categories.
What is the best online boutique?
To create a successful online boutique, visualize the brand you want to create and your target audience. Then, start an online store and design it to suit your brand. By carefully curating your product collection and marketing it correctly, your online boutique will be successful in no time. For more info, read our detailed guide on how to start a successful online boutique.
What online services are in demand?
Today, businesses aim to reach their clients everywhere, at any time. This has caused a switch from in-person services to convenient online services. From virtual fitness classes to online therapy sessions, cooking courses and more—many online services are in demand right now.
How do I create an online store for free?
Some online store builders offer a limited free trial period. However, to sell and get paid online, most require a paid subscription plan that varies from platform to platform.
How much does an online store cost?
The cost of creating and managing an online store depends on several factors: your online store builder, the eCommerce features you need to sell online and additional marketing tools.
With Wix, you can start your eCommerce website for free with no limited trial. Once you’re ready to sell online and accept payments for your site, upgrade to one of our Business & eCommerce Premium plans.
Do online stores need a business license?
Every country or region has different laws and regulations regarding eCommerce business licenses. To sell your products online, make sure you’re compliant with your local eCommerce laws and regulations. In general, it’s always a good idea to consult with a lawyer before starting your online store.