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The all-in-one eCommerce platform

Sell online through your eCommerce website, social media and sales channels, or in-person with POS. Manage shipping, payments, marketing and more, from one unified dashboard.

Sell

Your eCommerce evolution awaits

Create an eCommerce website that adapts with your business at every stage, from starting out to selling internationally.

Get the perfect domain name for your store

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An eCommerce website homepage with a male and female model standing back-to-back holding portable speakers. A speaker in an eCommerce shopping cart and in “Quick View”.

CREATE MORE THAN AN ECOMMERCE WEBSITE

Sell everywhere with Wix eCommerce

Testimonials

Follow the lead of our top-selling entrepreneurs

These merchants manage every aspect of their businesses on Wix eCommerce.

"As an entrepreneur, it's really crucial to be able to build a brand that can scale worldwide. We're happy to have Wix alongside us as we scale into a larger business and do it smoothly."
Izzy Keane photograph
Alihbe Keane photograph

Ailbhe and Izzy Keane

Izzy Wheels

Infrastructure

Wix eCommerce infrastructure. Fast. Reliable. Secure.

Industry-leading speed

Our powerful, performance-first infrastructure ensures fast page loading to deliver an enhanced online shopping experience for your customers. Discover more about our peak performance.

Scalable and resilient

Your eCommerce website is equipped to handle record traffic, high-volume sales, and up to 750 simultaneous transactions per second. Discover more about our industry-leading reliability.

Enterprise-grade security

Your site security is fully managed by our experts, using threat prevention and real-time detection, coupled with PCI DSS Level 1 compliance for maximum protection. Discover Wix security.

Features

Powerful features to enhance your business

Build with the best

  • 500+ designer-made templates

  • Custom functionality with APIs

  • Seamless inventory management

  • Shipping and fulfillment solutions

  • Wix Owner app

  • Automated sales tax

Strengthen your sales

  • 80+ payment solutions

  • Wix POS solution

  • Multichannel sales management

  • Dropshipping partners worldwide

  • Print on demand integrations

  • Global eCommerce tools

Rev up your growth

  • Native marketing solutions

  • Built-in SEO tools

  • Built-in site analytics

  • Flexible product subscriptions

  • Facebook and Instagram Ads

  • Wix Gift Cards

Multichannel

Sell more, anywhere

Expand your reach with multichannel sales, go global with advanced localization capabilities and grow your offering with dropshipping and print on demand.

Sell on multiple channels

Reach global audiences with multichannel selling on Amazon, eBay, Wish, Facebook and other leading marketplaces. Manage everything seamlessly through one dashboard.

Dropship products

Use dropshipping to increase your product offering instantly and grow your revenue without the hassle of managing inventory, fulfillment or shipping.

Expand with print on demand

Connect to print on demand and add your own custom designs to trending products, or promote your business with branded merchandise.

Sell internationally

Take your eCommerce website to new markets with cross-border selling. Add localization capabilities, local subdomains and trusted international payment providers.

An eCommerce fashion website on mobile with a model wearing a bucket hat, hoodie, joggers and a belt bag. The same items are also for sale on eBay, Amazon and Facebook.
Growth
An eCommerce website for a food brand called Nutri with a box of granola and jar of acai powder. A graph showing increasing sales and an order list with sales from different channels.

Solutions built to scale

Advance your growth with enterprise-grade systems.

Sell

Sell in a brick-and-mortar store with Wix Retail POS or on-the-go with Wix Mobile POS. Your online and in-person sales, payments and inventory sync automatically.

Optimize

Grow organic traffic with customizable SEO tools, build relationships with your complete marketing suite, and target shoppers with AI-led Facebook Ads with Wix.

Manage

Unify management of multichannel sales, marketing campaigns and shipping integrations, from one dashboard. Manage on-the-go with the Wix Owner app.

Enhance

Take complete control over your business. Use our open APIs and SPIs to customize any component of our eCommerce platform to solve advanced seller and buyer needs.

Templates

eCommerce website templates built for conversion

Discover our most popular themes. Choose a fully customizable, free eCommerce website template and get started with the Wix eCommerce website builder.

Beauty & Wellness template
Arts & Crafts template
Home & Decor template
Fashion template
Food & Drinks template
Electronics template

Discover the best in eCommerce web design

Learn how to grow your online business

Get the knowledge to help you succeed. Whether you're starting from scratch or just want to stay on top of what’s happening in eCommerce, we’ve got you covered.

An eCommerce business plan coming out of a tablet and onto paper

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Million dollar Wix eCommerce store owners, Adreana Alvarez and Charlotte Reiss

Hitting $1 million: two founders describe what it took

A high-fashion eCommerce website selling outerwear

Can your eCommerce platform do this?

An eCommerce website selling wine with impressive payments and orders stats

Wix Learn: Grow and scale your eCommerce business

eCommerce site builder FAQ

What is an eCommerce website?

An eCommerce website is a website from which you can buy or sell physical or digital products online. This can include a digital storefront, product galleries, product pages, an online shopping cart, online checkout, and all of the backend features you need to manage payment processing, shipping, customer support and eCommerce marketing.

What do I need in order to build an eCommerce website?

In order to build an eCommerce website, you need the following:

  1. A domain name - Your domain name, which is your site’s unique URL, should reflect your brand.

  2. Hosting - This is the infrastructure on which your website is maintained. You should seek reliable hosting that ensures your site maximum uptime.

  3. Products to sell - You can sell your own physical or digital products and services, or sell ready-to-ship products from a dropshipping supplier.

  4. Payment provider - This is the service that allows you to accept payments. Ideally, your payment provider should let you accept multiple payment methods.

  5. Online store theme/template and design - Sign up for an eCommerce website builder that allows you to choose a suitable template and customize it.

With Wix, you can get all of these tools for building an eCommerce website in one place.

Where can I host my eCommerce website?

Wix provides secure and free web hosting as soon as you publish your site, even if it’s a free eCommerce website without a Premium plan. Combined with Wix’s own data centers, your site runs on the unified power of Google Cloud, AWS and Fastly. Your Wix site is served by four data centers across three continents, and is reinforced by over 200 global content delivery network (CDN) nodes. This multi-cloud hosting improves your load times and provides full global coverage.

How can I use AI in e-commerce to increase my website sales?

AI can be used in a number of ways to increase your e-commerce website’s reach and revenue. Wix features several AI tools which can help you increase traffic, engagement and sales, including:

  1. AI product description generator - This tool allows you to enter simple prompts about your products and Wix's AI Text Creator will quickly generate high-quality product descriptions, saving time and effort, and uplifting conversion and SEO.

  2. Twik AI-powered site personalization - This smart AI engine shows store visitors a personalized product arrangement tailored to their shopping habits. On average, Twik users see a revenue uplift of 12% after using the app.

  3. Smart product recommendations - You can increase your average order value with AI-based product recommendation sections, displaying related products personalized to your customer before checkout. Algorithms include frequently bought together, bestsellers, and more.

  4. AI image generator - This tool allows you to create personalized image content for your online store by simply providing  a prompt and applying your preferred image style. Having high-quality images on your eCommerce website is a key to increasing sales.

How much does it cost to create an e-commerce website?

The cost of creating an eCommerce website can vary depending on the size of your site, the features you need and whether you hire a professional to design your site or do it yourself on an all-inclusive platform.

When you take into account design costs, the costs of feature plug-ins, hosting costs and domain costs, you can pay anywhere from $1,000 to over $10,000 to build and maintain an eCommerce website.

If you opt to build your own website on a platform that includes domain, hosting and feature costs, the price will generally be much less. Depending on the platform you choose, and how advanced a plan you need, monthly prices range from about $20 to $200 per month.

What is Wix eCommerce pricing?

Building an eCommerce website on Wix is free. However, once you launch your site and want to start accepting payments from shoppers, you’ll have to opt for a paid subscription. Wix offers several eCommerce plans ranging from $27 for basic eCommerce to $159 for more advanced capabilities. All plans come with free hosting, a free new domain for one year, Wix ‘s drag-and-drop website editor, built-in features to manage your business’s online operations and marketing, and 24/7 customer care.

How can I build an eCommerce website?

Follow these 7 steps to start creating an eCommerce website:

  1. Sign up to a free eCommerce website builder. Choose a platform with built-in tools to grow your business.

  2. Build your eCommerce website. Pick an eCommerce template and customize the various website elements to fit your brand.

  3. Add products to your site. Sell your own products or add products from dropshipping or print-on-demand suppliers.

  4. Set up payments and shipping. Add a variety of payment options and shipping methods to cater to customers.

  5. Choose a domain name. Pick a name for your store and domain that represents your brand.

  6. Publish your eCommerce site. Go live and start attracting customers with built-in marketing tools.

  7. Manage your online store and scale up. Use Wix’s built-in eCommerce tools to manage orders, shipping, customer service, and every aspect of your business.

​Learn more: How to build an eCommerce website from scratch

What is the best eCommerce website builder?

There are several factors to choosing a great eCommerce website builder for your business. You should consider an eCommerce site builder which not only helps you create an online store, but also features a full set of eCommerce tools that are sophisticated yet easy to use. Features to look for in an eCommerce website builder include the following:

  • A no-code, drag and drop website editor that allows you to build a unique eCommerce website quickly and easily without spending money on a developer.

  • A platform that comes with free and secure hosting included, with guaranteed reliability and performance.

  • Built-in eCommerce tools for managing, marketing and running your business, with no need for extra plug-ins that cost money and require updates.

  • Multichannel sales integrations that allow you to promote and sell your products on platforms like Google, Facebook, Amazon, and other channels, while managing inventory and orders from one dashboard.

  • Competitive pricing with no surprise fees and extras.

Wix’s eCommerce web builder fills all of these requirements, offering a full eCommerce solution that is ideal for both eCommerce businesses who are just starting, and also for established businesses looking to grow even bigger.

Can I create an eCommerce website for free?

Yes, with Wix you can create as many eCommerce websites for free as you want with an unlimited free trial. This includes building your website with Wix’s no-code eCommerce website builder, adding products, setting up shipping and publishing your site. Once you’re all set up and ready to start accepting payments on your site, you will have to upgrade to a premium plan. However, there’s no obligation to upgrade if you only want to build an eCommerce website and experiment with Wix’s platform. This is the advantage of opting for a platform with an unlimited free trial.

What types of eCommerce websites are there?

There are several types of eCommerce websites:

  1. eCommerce websites that sell their own physical products - The most common type of store is one that sells its own physical products. Examples of physical products are clothing items, or kitchen accessories. In this type of site, customers pay for their purchases online through the website, and then can either pick up their items in person, or have them shipped to their location.

  2. Dropshipping websites -  While dropshipping websites also sell physical products, the site owner doesn’t supply the products themselves. In this case the site features products from a dropshipping supplier. When the customer makes a purchase from the site, the supplier ships the product directly to the customer. The owner doesn’t have to hold inventory or handle shipping in dropshipping eCommerce. They merely have to display the products on their site and attract customers.

  3. Print-on-demand websites - Print-on-demand is a form of dropshipping eCommerce in which the supplier prints the site owner’s designs or logo on products such as t-shirts, mugs, or more exotic products like headphones and chef’s knives in the case of Wix’s native print-on-demand integration. Just as with dropshipping, the supplier handles the shipping and fulfillment to the end customer.

  4. eCommerce websites that sell digital products - Stores that sell digital products sell downloadable or viewable products that do not need to be shipped. This can include ebooks, online courses, music, gift cards, and more.

On a platform such as Wix, you don’t have to choose only one of these types of eCommerce sites. In fact, you can offer your own physical and digital products, as well as dropshipping and print-on-demand products all on one site and manage it all from your Wix dashboard.

How do I choose a name for my eCommerce website?

Choosing the right name for your eCommerce website is an essential part of establishing your business. Pick a name that best fits your brand. If you’re looking for inspiration, use our Business Name Generator. Type in your business’ industry, any keywords relevant to your brand, and click the generate name button to get a list of business name ideas instantly. Similarly, you can use our Domain Name Generator to instantly get custom domain name ideas for your eCommerce store.

I have no design or coding skills, can I still use Wix?

Yes. Wix is a no-code website builder, so you don’t need to be a designer or developer to build an eCommerce business on our platform. You can create your eCommerce website entirely from a blank canvas or customize any of our designer-made templates for your retail business needs. Then simply add the features you need with native and third-party apps and integrations. If you need help with any aspect of Wix eCommerce, you can contact customer care. If you want some professional help to build your eCommerce store, you can hire an expert designer or developer via the Wix Marketplace.

How can I promote my eCommerce business website?

Wix has built-in tools to help you promote your eCommerce business both organically and through paid ads. These tools include:

  • SEO tools - to help you get discovered on search engines, including an integration with Google Search Console to see how many clicks and impressions you're getting for what keywords directly from your Wix dashboard.

  • Email marketing features - to help promote new products, announce sales, offer coupons and more.Wix's built-in email marketing tools allow you to quickly and easily create customized, designed emails.

  • Paid ads - You can also drive customers to your store with paid ads on Google, Facebook and Instagram, all created and managed directly from your Wix dashboard. In addition, you can drive business to your store with TikTok paid ads by easily adding your products on Wix to TikTok's Catalog Manager.

We're here for you

Find quick solutions

Watch tutorials and read detailed articles in the Wix Help Center.

Contact us

Get dedicated support by chat or schedule a call with a Customer Care Expert.

Join our community

Collaborate with the Wix eCommerce Insiders and meet other Wix Merchants like yourself.

Power your selling with Wix eCommerce.

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