Discover a Complete Suite of SEO Tools from Wix

Built-in SEO features for Wix sites
Graph tracking organic traffic to a website
Headphones website
Google search engine results page (SERP)

Optimize Your SEO Workflow

Formatted for Search

All Wix sites are backed by a solid infrastructure that meets the needs of search engines, giving you a strong SEO foundation to compete in organic search.

More Freedom and Flexibility

Maximize how your site performs in search results. Customize your site’s meta tags, URL slugs, canonical tags, structured data, robots.txt file, and more.

Accelerated Productivity

Work smarter, faster, and more collaboratively with time-saving features like bulk 301 redirects, instant Google indexing, patterned meta tags for use across multiple pages, and more.

A Robust SEO Toolset Built into Every Wix Site

Interior lighting design website
Pendant lamp image in WEBP format
Pendant lamp image in WEBP format
Code optimizing site infrastructure for Wix sites

Optimized Site Infrastructure

Wix’s infrastructure aligns with the needs of search engine crawlers/bots in order to best support site performance. This includes server-side rendering and the creation of clean URLs with customizable slugs. Wix creates and maintains your XML sitemap, keeping all your site info, pages, and the relationships between them up to date. Plus, all your images are instantly compressed, resized, and converted to WebP for accelerated page loading.

Full Control of Meta Tags

SEO-friendly meta tags, like title, description, and og tags, are auto-generated for all your site pages. Modify them or add new ones to optimize your pages for search. Create your own logic and use it across multiple products, events, blog pages, and more, instead of editing page-by-page.

Ceramic vase website
SEO page settings, customizing page meta tags
Google results for a search query on “ceramic vases”
Structured data code
SERP results for Butternut Squash Soup recipe
Customizing structured data on your Wix site with JSON-LD code

Customized Structured Data

Aligned with Google and recommendations, Wix automatically adds structured data to dynamic pages, like product pages, events, forum posts, and more. Write your own schema markups for static pages so content is eligible to appear as a rich result.

Flexible URL Redirect Manager

Maintain link equity by creating permanent 301 redirects for old URLs. Manually redirect single URLs, or groups that share the same path. For bulk redirects, save time by importing up to 500 URLs at once, or export a CSV file of all your redirects.

Wix URL Redirect Manager
Wix URL Redirect Manager
New bicycle website
Mobile phone website
Index your site on Google using the Wix SEO Wiz
Track events on your Wix site with the Google Search Console integration
Google Search Console Data

Google Search Console Integration

Verify your domain and automatically create properties for Google Search Console—right from your Wix dashboard. Skip the hassle of manual verification and instantly start tracking how your site performs on search. 

“Wix users can see their page in the search results immediately after they created it. There’s no waiting. There’s no wondering, ‘Am I on search or not?’ Within seconds, they’re on Google.”

Mariya Moeva, Product Manager at Google

Google logo


SEO APIs for Developers

Get more customization options with Velo APIs. Override your site’s default SEO settings and customize functionality from client-side code. Create functions to set your pages’ link tags, meta tags, structured data, and more. Pull data from integrated databases to seamlessly manage and update your content at scale.

Working with Velo’s IDE for advanced customization of client-side code
Velo’s integrated database for seamless content management
Video game accessories website


Personalized SEO Setup Plan

Get an SEO setup plan based on your business, location, and keywords. Follow actionable steps to build a strong SEO foundation, get indexed on Google in seconds, and start optimizing your site for search engines.

Wix SEO Wiz, SEO setup tool for all Wix sites
Wix SEO Wiz, setting SEO titles for your homepage
SEO keywords for a watch website


Maximize Your Local Search

Wix’s integration with Google My Business makes it easy to manage your Business Profile—all from your Wix dashboard. Create your profile, or import an existing one, and start connecting with customers from Google Search and Maps. Attract local foot traffic, manage your reviews and gain valuable analytics to refine your online marketing efforts.

Business profile overview on Google
Fashion boutique website
Google business profile review

Manage, Track and Grow Your Traffic with Essential Integrations

Send and Track Events

Send tracking events to external analytics tools, like Google Analytics and Facebook pixel integrations. Understand how visitors interact with your site in real-time to optimize your online marketing strategy.

Marketing Tools and Integrations

Connect to market-leading tools and integrations, like Google Ads, Google Tag Manager, Facebook Catalog, Yandex Metrica, and more to drive traffic, sales, and measure your online campaigns.

Customer Management

Maximize built-in tools from Ascend to drive conversions, build customer loyalty, and manage your business. Chat with visitors, create email marketing campaigns, and convert leads with custom forms.



Can I customize meta tags on my Wix site?

Yes. From the Wix Editor, open the SEO settings of any page and enter the text you want to appear in the relevant fields (i.e., title, description). You can also add custom meta tags and edit URL slugs for each page of your site. Once you’ve edited field values, your custom settings will override default content provided by Wix.

Can I edit my robots.txt file on Wix?

Yes. All Wix sites automatically come with their own writeable robots.txt file. This file tells search engines which of your site pages should/should not be indexed. For more control over crawl requests to your site, you can write your own directives in the Robots.txt File Editor. To view your site’s robots.txt file, add “/robots.txt” to your root domain (i.e., Find out more

Can I set custom canonical tags on Wix?

Canonical tags tell search engines which URL is your primary version and consolidate URLs on your site that contain duplicate content. Additionally, canonical tags can be used to simplify tracking analytics. 

By default, Wix adds the page URL to the canonical tag. This is called a self-referencing URL because it makes reference to itself as the canonical. Since most of your site pages won’t have duplicate versions, self-referencing canonical tags are used—an SEO best practice. You can always customize the default canonical tag for any page. Learn more

What kind of page rendering is supported by Wix?

The SEO infrastructure of all Wix sites is based on server-side rendering (SSR) with crawl efficiency in mind. Additionally, every Wix site automatically includes a sitemap that gets submitted to Google. Wix maintains your sitemap, keeping up to date with all your site content. To view your sitemap, add sitemap.xml to the end of your root domain (i.e.,

Can I override default structured data provided by Wix?

Yes. With Velo’s structuredData API, you can modify and tell search engines which content you want to be eligible to appear as a rich result. Set your structured data with a list of structured data objects in the JSON-LD format according to Keep in mind, the structured data you set will override any default information provided by Wix.

Because SEO data should be read by search engines, make sure to set this data in the onReady( ) event handler. Find out more

How can I optimize images on my Wix site for SEO?

Upload high-quality images to your site and Wix will automatically optimize them to the exact dimensions displayed on the screen—without any loss of quality. This includes converting images to WebP format for faster downloads. Additionally, Wix supports SEO-friendly formats, like JPG, and compresses SVGs. Find out more

I’m an SEO expert. How can I team up with Wix?

Join the Wix Partner Program. Get qualified leads through the Wix Marketplace and help your clients develop a rewarding SEO strategy. You’ll earn points and unlock exclusive benefits for every client project built on Wix.

See What You Can Do with Wix SEO