Optimize your SEO workflow
Formatted for search
All Wix sites are backed by a solid infrastructure that meets the needs of search engines, giving you a strong SEO foundation to compete in organic search.
More freedom and flexibility
Maximize how your site performs in search results. Customize your site’s meta tags, URL structure, canonical tags, structured data markup, robots.txt file and more.
Work smarter, faster, and more collaboratively with time-saving features like bulk 301 redirects, instant Google indexing, patterned meta tags for use across multiple pages, and more.
A robust SEO toolset built into every site
Optimized site infrastructure
Wix’s infrastructure aligns with the needs of search engine crawlers/bots in order to best support site performance, giving you a solid head start when it comes to SEO. This includes server-side rendering and the creation of customizable URLs. Wix creates and maintains your XML sitemap, keeping all your site info, pages, and the relationships between them up-to-date. Plus, all your images are instantly compressed, resized, and converted to WebP for accelerated page loading.
Get control of your SEO settings
Wix gives you the freedom to use or modify default meta tags, URL structure and slugs, structured data markup and more SEO settings. Additionally, you can create your own SEO logic and apply it across multiple pages of the same type instead of editing each page individually.
Customized structured data markup
Aligned with Google’s rich results recommendations, Wix adds structured data markups to dynamic pages like products, events, blog posts, and more. This means that your pages are automatically eligible to appear as rich results. Modify Wix's built-in presets using variables, add multiple markups on pages of the same type all at once and write your own markups.
Flexible URL redirect manager
Maintain link equity by creating permanent 301 redirects for old URLs. Manually redirect single URLs, or groups of URLs that share the same path. For bulk redirects, save time by importing up to 500 URLs at once, or export a CSV file of all your redirects.
“Wix has been doing fantastic stuff for a number of years now. I'm impressed. They've been raising the bar not only for their services, but the industry overall.”
John Mueller, Search Advocate at Google
SEO APIs for developers
Get more customization options with Velo APIs. Override your site’s default SEO settings and customize functionality from client-side code. Create functions to set your pages’ link tags, meta tags, structured data markup, and more. Pull data from integrated databases to seamlessly manage and update your content at scale.
WIX SEO SETUP CHECKLIST
Personalized SEO Setup Checklist
Get your tailored checklist based on your business, location, and keyword research powered by Semrush integration. Follow actionable steps to build a strong SEO foundation, get indexed on Google in seconds, and start optimizing your site for search engines.
GOOGLE BUSINESS PROFILE INTEGRATION
Maximize your local search
Wix’s integration with Google Business Profile enables you to manage your Business Profile directly from your Wix dashboard. Create your profile, or import an existing one, and start connecting with customers from Google Search and Maps. Attract local foot traffic, manage your reviews and gain valuable analytics to improve local SEO.
Manage, track and grow your traffic with essential integrations
Send and track events
Send tracking events to external analytics tools, like Google Analytics and Facebook pixel integrations. Understand how visitors interact with your site in real-time to optimize your online marketing strategy.
Marketing tools and integrations
Connect to market-leading tools and integrations, like Google Ads, Google Tag Manager, Facebook Catalog, Yandex Metrica, and more to drive traffic, sales, and measure your online campaigns.
Maximize built-in tools from Ascend to drive conversions, build customer loyalty, and manage your business. Chat with visitors, create email marketing campaigns, and convert leads with custom forms.
Can I customize meta tags on my Wix site?
Yes. From the Wix Editor, open the SEO settings of any page and enter the text you want to appear in the relevant fields (i.e. title tag, meta description). If you want, you can add additional meta tags and edit the URL slug for each page of your site.
Once you’ve edited the field values, your custom settings will override the default content provided by Wix.
Can I edit my robots.txt file on Wix?
Yes. All Wix sites automatically come with their own editable robots.txt file. This file tells search engines which of your site pages should/should not be indexed.
For more control over crawl requests to your site, you can write your own directives in the Robots.txt Editor. To view your site’s robots.txt file, add “/robots.txt” to your root domain (i.e., www.domain.com/robots.txt).
Can I set custom canonical tags on Wix?
Canonical tags tell search engines which URL is your primary version and consolidate URLs on your site that contain duplicate content. Additionally, canonical tags can be used to simplify tracking analytics.
By default, Wix adds the page URL to the canonical tag. This is called a self-referencing URL because it makes reference to itself as the canonical. Since most of your site pages won’t have duplicate versions, self-referencing canonical tags are used—an SEO best practice. You can always customize the default canonical tag for any page. Learn more
How is Wix prioritizing Core Web Vitals (CWV)?
At Wix, we have a performance-first culture. Every new feature, component and element that we create is built with performance in mind. Over the past year, we’ve managed to achieve dramatic improvements for CWV. As a result, we’ve increased the ratio of Wix sites in the Google CrUX report with good scores for all three CWV by 10x.
What kind of page rendering is supported by Wix?
The SEO infrastructure of all Wix sites is based on server-side rendering (SSR) with crawl efficiency in mind. Additionally, every Wix site automatically includes a sitemap that gets submitted to Google.
Wix maintains your sitemap, keeping up to date with all your site content. To view your sitemap, add sitemap.xml to the end of
your root domain (i.e., www.domain.com/sitemap.xml).
Can I override the default structured data markup provided by Wix?
Yes, you can override the default structured data markup provided by Wix. You can also create your own markup and apply it to multiple pages of the same type all at once using variables.
Keep in mind, the custom structured data markup you set will override any default information provided by Wix.
How can I optimize images on my Wix site for SEO?
Upload high-quality images to your site and Wix will automatically optimize them to the exact dimensions displayed on the screen—without any loss of quality. This includes converting images to WebP format for faster downloads. Additionally, Wix supports SEO-friendly formats, like JPG, and compresses SVGs. Find out more.