Advanced SEO Tools Built into Your Site

  • Robots.txt Editor

    Wix automatically generates a robots.txt file for your site. Edit this file to tell bots how to crawl and index your site.

  • Structured Data

    Structured data is automatically added to product pages, events, blog/forum posts, and more to make site content eligible to appear as a rich result. You can override your default structured data using Velo’s  structuredData API. Add your own schema markup in the JSON-LD format to tell search engines more about your site pages and business.

  • Server Side Rendering (SSR)

    Wix’s infrastructure is based on SSR, allowing search engines to fully read your site content. A dedicated version of your pages is created and optimized, allowing bots to crawl, view, and extract relevant information.

  • Dynamic XML Sitemaps

    Wix automatically creates and maintains sitemaps, keeping all site info, pages, and the relationships between them up to date. Search engines use this map to find and crawl site pages you’ve allowed.

  • Canonical Tags

    While default canonical tags are automatically set by Wix, you can always customize them. Edit your default canonical tags to tell search engines which pages are primary versions for indexing.

  • Bulk 301 Redirects

    Create permanent 301 redirects for multiple URLs. With the URL Redirect Manager, you can manually set up redirects for a single URL, or a group of URLs that share the same path. Upload your own CSV file and import up to 500 URLs at once. An error message will appear if redirects were not set up properly, or if a 301 loop was created.

  • SEO Patterns

    Wix automatically generates SEO-friendly meta tags for all site pages. With the SEO Patterns tool, you can modify and customize meta tags using free text or variables. This lets you create and apply the same logic for each page type in one go, instead of editing page-by-page.

  • Custom Meta Tags

    SEO-friendly meta tags like your page title, description, and og tags, are automatically generated for all your pages. Customize, modify, or add your own tags to optimize pages for search engines.

  • Personal SEO Plan

    Get a custom SEO setup plan that guides you through optimization basics. Follow a series of steps, based on SEO best practices, to connect your site to Google Search Console, track site data, and start improving your site visibility on search engines.

  • Log File

    Review your server logs to get a better understanding of how search engines crawl your site. Use these insights to optimize pages for search and help improve their ranking.

  • Image Optimization

    Wix automatically optimizes site images for quality, search, and faster downloads. SEO-friendly formats are supported, while larger images are often compressed and converted into WebP format (when supported by browsers).

  • Smart Caching

    Wix automatically caches static pages for faster loading times and a better online browsing experience.

  • Accelerated Mobile Pages (AMP) for Wix Blog

    Get faster loading times on mobile devices for your blog posts.

  • Mobile-Friendly

    Wix automatically creates a mobile-friendly version of your site. To build projects on a fully-responsive platform, get started with Editor X.

  • SEO APIs for Developers

    Customize your SEO settings from client-side code. Import the wix-seo module to modify link tags, meta tags, structured data, and more for your site pages. Add your own JavaScript and manipulate some of your site’s HTML to schedule and run automatic content updates or edit meta tags at scale. Learn more

  • Google Search Console Integration

    Verify your domain and instantly submit your sitemap to Google Search Console—right from your Wix dashboard.

  • Site Verification

    Verify your site, confirm ownership, and track site performance on Bing, Yandex, and Pinterest.

  • Tracking Events

    Automatically send events and track visitor behavior by connecting 3rd-party marketing tools, like Google Analytics or Facebook pixel. Use Velo’s trackEvent API to create and track custom events.

  • Analytics

    Review how visitors interact with your site by tracking visits, orders, conversion rates, and revenue right from your site dashboard.

  • SSL Certificate Validation

    All Wix sites come with an SSL certificate and encrypt data over an HTTPS connection, meeting the highest international security standards.

  • SEO for Multilingual Sites

    Optimize SEO settings for each language you target using Wix Multilingual.

Let us know about SEO features or product advancements you’d like to see.

See What You Can Do with Wix SEO