How BNPL installment pay works
Connect a buy now, pay later solution
Choose from BNPL solutions like Afterpay with Wix Payments, or add other industry-leading BNPL providers.
Offer shoppers flexible installments
Let shoppers buy now and split the cost of orders into affordable installments over time.
Convert more shoppers & get paid upfront
Reduce cart abandonment, increase order values and grow your eCommerce website.
Flexible shopping for you and your customers
Give shoppers more buying power
Enhance your online buyer journey by offering flexible installment pay at checkout.
Drive more sales
Increase your in-cart conversions, average order values and repeat purchases.
Display BNPL pricing
Encourage sales with on-site messaging that splits payments into affordable installments.
Get paid upfront
Receive payments upfront in full no matter which installment plan shoppers choose.
Buy now, pay later solutions for your eCommerce business
Add installments to your online store with a buy now, pay later solution through Wix Payments, or choose from other popular payment services in your region and start offering flexible payment options at checkout.
Seamlessly integrate installment pay in your online store
Hassle-free integration for you
Quickly add buy now, pay later solutions for business to your checkout through Wix Payments or your chosen payment provider and combine them with existing payment solutions. View all transactions in one convenient place and gain insight into customer buying behavior, bestsellers, preferred payment methods and more.
Flexible installment pay for shoppers
Let shoppers split purchases into affordable pay installments. No matter which installment plan they choose, you get the money right away and your shoppers get the best online buying experience.
Buy now, pay later for business FAQ
What is buy now, pay later?
Buy now, pay later (BNPL) services are a credit payment model that gives shoppers more financial freedom and increased purchasing power. Merchants get paid upfront in full, while shoppers can purchase products and make affordable payments over time via installments.
How does a BNPL solution benefit merchants?
BNPL solutions are a great way to attract new shoppers to your store and empower existing ones to spend more. Merchants using a BNPL solution have increased conversion rates, greater average order totals and more repeat purchases. As a merchant, you always get paid the full amount upfront.
Which BNPL solutions are offered on Wix?
The following BNPL services are available to Wix Merchants:
Afterpay (U.S., Canada, Australia, New Zealand)
Atome (Hong Kong, Singapore, Malaysia)
Klarna (U.S., United Kingdom, Australia, New Zealand, Germany, Austria, Switzerland, Sweden, Norway, Finland, Denmark, Belgium, Netherlands, France, Spain, Portugal, Italy)
Laybuy (United Kingdom, Australia, New Zealand)
Sezzle (U.S., Canada)
Splitit (Austria, Canada, Denmark, France, Germany, Italy, Netherlands, Poland, Portugal, South Korea, Spain, Sweden, Turkey, United Kingdom, U.S.)
Afterpay is available as a third-party payment provider, or through Wix Payments for US-based merchants. The other listed BNPL solutions are available as third-party payment providers only.
How do I connect a BNPL solution to my Wix online store?
If you have Wix Payments as your payment provider, you can easily add Afterpay and Affirm as payment methods. From a desktop:
Go to Accept Payments in your site's dashboard.
Click Manage next to Wix Payments.
Enable the toggle next to Afterpay.
To integrate a BNPL solution if you have a payment provider other than Wix Payments, go to your dashboard on desktop:
Click Settings > Accept Payments
Go to See More Payment Options
Select your preferred BNPL solution > Connect
Follow the provider’s instructions to complete setup
How can shoppers check out with BNPL?
Once you’ve connected a BNPL solution, shoppers will automatically see this payment option available on your product pages and checkout. They’ll see how many installments are available and the amount due for each payment.
Shoppers can choose from any of your connected payment options to complete their purchase.
Do customers need to open an account with the BNPL provider?
Yes, they do. When customers select a BNPL solution at checkout, they’ll be directed to the BNPL provider’s site to create an account. If they already have an account, they’ll be redirected to their site to select or review their payment plan and securely complete their purchase.
Merchants using our native payment provider, Wix Payments, don't need to open accounts separately with BNPL providers. You can add the BNPL options Affirm and Afterpay without any external signup and manage all your payments and payouts from your Wix dashboard.
What payment options are available to shoppers who select BNPL?
Payment plans, the number of interest-free installments, interest rates, customer fees and credit limits differ depending on the BNPL provider. The provider gives shoppers a detailed breakdown of their payment options and installment plan when they create an account and/or complete checkout.
Want to learn more?
Go to the Wix Help Center.