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Let your customers buy now and pay later with installment pay

Empower shoppers to buy now and pay in installments over time. Give your customers more financial freedom with installment pay options like Affirm, Afterpay, Clearpay, Klarna, Sezzle and PayPal Pay Later.

Buy now, pay later solutions at online store checkout.

How BNPL installment pay works


Connect a buy now, pay later solution

Choose from BNPL solutions like Afterpay and Affirm with Wix Payments, or add other industry-leading BNPL providers.


Offer shoppers flexible installments

Let shoppers buy now and split the cost of orders into affordable installments over time.


Convert more shoppers & get paid upfront

Reduce cart abandonment, increase order values and grow your eCommerce website.


Flexible shopping for you and your customers

Give shoppers more buying power

Enhance your online buyer journey by offering flexible installment pay at checkout.

Drive more sales

Increase your in-cart conversions, average order values and repeat purchases.

Display BNPL pricing

Encourage sales with on-site messaging that splits payments into affordable installments. 

Get paid upfront

Receive payments upfront in full no matter which installment plan shoppers choose.

Payment Solutions

Buy now, pay later solutions for your eCommerce business

Add installments to your online store with a buy now, pay later solution through Wix Payments, or choose from other popular payment services in your region and start offering flexible payment options at checkout.

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Seamless Integration

Seamlessly integrate installment pay in your online store

Online store checkout with BNPL payment providers for merchants.

Hassle-free integration for you

Quickly add buy now, pay later solutions for business to your checkout through Wix Payments or your chosen payment provider and combine them with existing payment solutions. View all transactions in one convenient place and gain insight into customer buying behavior, bestsellers, preferred payment methods and more.

Flexible installment pay for shoppers

Let shoppers split purchases into affordable pay installments. No matter which installment plan they choose, you get the money right away and your shoppers get the best online buying experience.

Which BNPL solutions are offered on Wix?

Buy now, pay later for business FAQ


What is buy now, pay later?

Buy now, pay later (BNPL) services are a credit payment model that gives shoppers more financial freedom and increased purchasing power. Merchants get paid upfront in full, while shoppers can purchase products and make affordable payments over time via installments.


How does a BNPL solution benefit merchants?

BNPL solutions are a great way to attract new shoppers to your store and empower existing ones to spend more. Merchants using a BNPL solution have increased conversion rates, greater average order totals and more repeat purchases. As a merchant, you always get paid the full amount upfront.


Which BNPL solutions are offered on Wix?

The following BNPL services are available to Wix Merchants:

  • Affirm (U.S.)

  • Afterpay (U.S., Canada, Australia, New Zealand)

  • Atome (Hong Kong, Singapore, Malaysia)

  • Clearpay (United Kingdom)

  • Klarna (U.S., United Kingdom, Australia, New Zealand, Germany, Austria, Switzerland, Sweden, Norway, Finland, Denmark, Belgium, Netherlands, France, Spain, Portugal, Italy)

  • Laybuy (United Kingdom, Australia, New Zealand)

  • PayPal Pay Later (U.S.)

  • Sezzle (U.S., Canada)

  • Splitit (Austria, Canada, Denmark, France, Germany, Italy, Netherlands, Poland, Portugal, South Korea, Spain, Sweden, Turkey, United Kingdom, U.S.)

  • seQura (Spain)

    Afterpay and Affirm are available as a third-party payment providers, or through Wix Payments for US-based merchants. The other listed BNPL solutions are available as third-party payment providers only.


How do I connect a BNPL solution to my Wix online store?

If you have Wix Payments as your payment provider, you can easily add Afterpay and Affirm as payment methods. From a desktop:

  1. Go to Accept Payments in your site's dashboard.

  2. Click Manage next to Wix Payments.

  3. Enable the toggle next to Afterpay.

To integrate a BNPL solution if you have a payment provider other than Wix Payments, go to your dashboard on desktop:

  1. Click Settings > Accept Payments

  2. Go to See More Payment Options

  3. Select your preferred BNPL solution > Connect

  4. Follow the provider’s instructions to complete setup


How can shoppers check out with BNPL?

Once you’ve connected a BNPL solution, shoppers will automatically see this payment option available on your product pages and checkout. They’ll see how many installments are available and the amount due for each payment. 


Shoppers can choose from any of your connected payment options to complete their purchase.


Do customers need to open an account with the BNPL provider?

Yes, they do. When customers select a BNPL solution at checkout, they’ll be directed to the BNPL provider’s site to create an account. If they already have an account, they’ll be redirected to their site to select or review their payment plan and securely complete their purchase.

Merchants using our native payment provider, Wix Payments, don't need to open accounts separately with BNPL providers. You can add the BNPL options Affirm and Afterpay without any external signup and manage all your payments and payouts from your Wix dashboard.


What payment options are available to shoppers who select BNPL?

Payment plans, the number of interest-free installments, interest rates, customer fees and credit limits differ depending on the BNPL provider. The provider gives shoppers a detailed breakdown of their payment options and installment plan when they create an account and/or complete checkout.

Want to learn more?

Go to the Wix Help Center.

Get expert tips on accepting payments

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Find quick solutions

Watch tutorials and read detailed articles in the Wix Help Center.

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Contact us

Get dedicated support by chat or schedule a call with a Customer Care Expert.

Join our community

Collaborate with the Wix eCommerce Insiders and meet other Wix Merchants like yourself.

Connect to a buy now, pay later solution today.

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