top of page

Store Name Generator

Type a word or two you want in your business name, and get a list of store name ideas and suggestions instantly.

By continuing, you agree to Open AI’s terms. Wix is not liable for results,so please verify in advance your right to use the content.

Store Name Generator
Store Name Generator

Choose the best name for your store

Deciding on a name is one of the first and most vital steps in branding your store. It’s important to pick a name that shows who you are as a business, and the type of products you offer. Most importantly, your store’s name should be memorable—so make sure that the name you choose is easy for people to spell, pronounce and remember.

Use our free Store Name Generator to brainstorm business name ideas, or take inspiration from the examples below. Once you’ve found a name you like, you can find the domain name, choose your favorite online store website template, and take your brand online.

Examples from the Store Name Generator

Each of these three names has a story to tell. Think about your story when choosing your store name.

01. Groovy Games

A retailer selling retro video games and gaming accessories.

02. Limitless Chapters

A bookstore for readers who love discovering new titles every month.

03. The Hat Shack

A store specializing in vintage and contemporary hats for every occasion.

Store name ideas to spark your creativity

We’ve put together some inspiring and catchy name ideas from our Store Name Generator to help you along your journey.

What makes a good store name?

A good store name should be memorable, unique and reflect the products and atmosphere you bring to your retail space. To find one that's perfect for you, start by thinking about the vibe you want to create. For example, do you want your store to be known for its classic, traditional offerings or its modern, trendsetting products?

It's also a good idea to pick a store name that isn't too specific. Instead of naming your store "Mysteries and Thrillers Bookstore" you could go for "Rainy Day Bookstore" to give you flexibility around the products you offer. Similarly, instead of naming your vintage shop "Pearl’s Vintage Hat Emporium," you could opt for something broader like “Pearl’s Vintage Closet”.

Keeping the right adjectives in mind can help create the feeling you want customers to have when they see your store name. Remember, your store name is a huge part of your brand identity, so make sure it represents your personality, resonates with your target market and leaves a lasting impression.

How to come up with a name for your store

Use the Busines Name Generator to come up with creative name ideas. Then, pick the name that’s right for your store by keeping these best practices in mind.


Decide on your key message

Choosing the right keywords to describe your retail business on websites and in articles can make it easier for potential customers to find you online and help them decide if your products are what they’re looking for.


Get to know your target audience

Take time to understand how potential customers speak about brands and products similar to yours. Make sure the name you choose fits their language and that the content you’re putting out speaks to their needs.


Scope out the competition

See what your competitors are doing in order to stand out in the crowd. The name you come up with should be different, bold and unforgettable. Be sure to run a thorough search to make sure the name you want isn’t already taken.


Plan for the future

If you plan on going global, check that the name you choose has positive connotations in different languages. Mapping out future launches can also help you decide if the name will stay relevant as your business grows.


Get feedback on your new name

Once you’ve chosen a name that you like, run it past potential customers or people in your industry to see what they think. Take note of their comments and reactions, and keep in mind any biases they may have.


Brand your store with a logo

Build a brand that will stay at the forefront of your customers’ minds with a memorable logo and strong website. Creating mockups of your logo is a great way to test if your new name will look good online and in print.

Browse even more resources for setting up your brand

A blog post about starting an online store in 10 steps. Photo features an eCommerce fashion site built on Wix.
Blog post explaining the ins and outs of omnichannel retail.
Blog post showcasing ecommerce website design examples.

Establish your brand online with Wix

On the left, the homepage of an online store featuring a woman wearing a red hat. On the right, a product page for a pair of sneakers displayed on a mobile device.

eCommerce Website

Launch, run and scale your online store with the all-in-one Wix eCommerce platform.

Two skincare products alongside a selection of icon options for a cosmetics brand. The icons are created with Wix’s free logo maker.

Logo Maker

Showcase your new shop name with a custom logo that reflects your brand.


What are some catchy business names?

Catchy business names employ clever wordplay, alliteration or unique word combinations to leave a memorable impression. For instance, "The Snappy Shop" combines speed and convenience, while "Gadget Gurus" uses alliteration to create a rhythmic and memorable name. "Bloom & Grow Co" not only sounds harmonious but also conveys growth and an organic approach to business, providing a clear idea of the brand's essence. These techniques ensure that catchy business names engage customers effectively and make a strong initial impact.

How long should a retail store name be?

A store’s name can vary in length, but it should be catchy and speak a similar language to your audience. Your customers should know instantly that your store is what they’re looking for, and the kind of products you sell.

Just make sure it’s not too long—you want it to stay in your customers’ minds so they can remember it and share it with their friends.

What is a good name for a shop?

A good shop name should be relevant to your products or services and easy to remember. For instance, if you're opening a bakery, names like "Sweet Delights Bakery" or "Bread & Butter Bakehouse" convey the essence of your shop. Consider your target audience and the emotions you want to evoke when choosing a name.

How do I know if my shop name is taken?

You can check the availability of the domain you want using the Wix Domain Name Search tool. You can also look up whether it’s a registered trademark in the USA or internationally by using the USPTO and WIPO databases. Choosing an existing name may result in lawsuits, so we definitely don’t recommend it.

But with so many stores existing online, it can be hard to find an available domain for your new blog. Using a different domain extension (i.e. .shop, .store, .online) can help you find what you’re looking for.

How do I create a catchy and unique store name?

Think about what your online store is about, the types of products you’re launching, and what you want people to feel and think when they see your name. Boil it down to two strong keywords that are the most relevant to your store, and insert them into the Store Name Generator.

Find a name that connects with you the most, and claim a domain for it to solidify your brand online.

Check out our free business tools for more ways to build your brand and run your business.

What are the benefits of the Online Shop Name Generator?

The Online Shop Name Generator is a valuable tool for entrepreneurs starting an online store. It provides a wide range of name suggestions tailored to your business type and industry. This saves you time and helps you explore creative name options you might not have thought of on your own. Additionally, you can check the availability of domain names to secure your online presence.

What is the best top-level domain for an online store?

There are several different top-level domains that you can use for your online store, like .com, .net, .org, .co or a country code. Depending on what you’re aiming to achieve and the audience you’re planning to target, your domain will change. For example, .com and .net are often business-oriented, so you would want one of those if you’re launching a store selling the latest tech products.

Keep in mind that .com and .net are the most common top-level domains, so make sure that your chosen name is not already taken.

How to use the Online Store Name Generator?

Using the Online Store Name Generator is simple. Take a word or two that describes your business, type it into the search bar and click the “Generate Name” button to instantly get a list of online store name ideas. You can also type in your industry or niche to further refine your results. From there, choose the name that best represents your brand and content.

Create a custom website for your online store.

bottom of page