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Store Name Generator

Type a word or two you want in your business name, and get a list of store name ideas and suggestions instantly.

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A selection of desktop and mobile websites for different brands that use Wix’s Business Name Generator to come up with unique business name ideas.

Choose the best name for your store

Deciding on a name is one of the first and most vital steps in branding your store. It’s important to pick a name that shows who you are as a business, and the type of products you offer. Most importantly, your store’s name should be memorable—so make sure that the name you choose is easy for people to spell, pronounce and remember.

Use our free Store Name Generator to brainstorm business name ideas, or take inspiration from the examples below. Once you’ve found a name you like, you can find the domain name, choose your favorite online store website template, and take your brand online.

Examples from the Store Name Generator

Each of these three names has a story to tell. Think about your story when choosing your store name.

01. Groovy Games

A retailer selling retro video games and gaming accessories.

02. Limitless Chapters

A bookstore for readers who love discovering new titles every month.

03. The Hat Shack

A store specializing in vintage and contemporary hats for every occasion.

Let these shop name ideas help spark your creativity

We’ve put together some inspiring and catchy name ideas from our Store Name Generator to help you along your journey.

What makes a good store name?

A good store name should be memorable, unique and reflect the products and atmosphere you bring to your retail space. To find one that's perfect for you, start by thinking about the vibe you want to create. For example, do you want your store to be known for its classic, traditional offerings or its modern, trendsetting products?

It's also a good idea to pick a store name that isn't too specific. Instead of naming your store "Mysteries and Thrillers Bookstore" you could go for "Rainy Day Bookstore" to give you flexibility around the products you offer. Similarly, instead of naming your vintage shop "Pearl’s Vintage Hat Emporium," you could opt for something broader like “Pearl’s Vintage Closet”.

Keeping the right adjectives in mind can help create the feeling you want customers to have when they see your store name. Remember, your store name is a huge part of your brand identity, so make sure it represents your personality, resonates with your target market and leaves a lasting impression.

How to come up with a name for your store

Use the Business Name Generator to come up with creative name ideas. Then, pick the name that’s right for your store by keeping these best practices in mind.


Decide on your key message

Choosing the right keywords to describe your retail business on websites and in articles can make it easier for potential customers to find you online and help them decide if your products are what they’re looking for.


Get to know your target audience

Take time to understand how potential customers speak about brands and products similar to yours. Make sure the name you choose fits their language and that the content you’re putting out speaks to their needs.


Scope out the competition

See what your competitors are doing in order to stand out in the crowd. The name you come up with should be different, bold and unforgettable. Be sure to run a thorough search to make sure the name you want isn’t already taken.


Plan for the future

If you plan on going global, check that the name you choose has positive connotations in different languages. Mapping out future launches can also help you decide if the name will stay relevant as your business grows.


Get feedback on your new name

Once you’ve chosen a name that you like, run it past potential customers or people in your industry to see what they think. Take note of their comments and reactions, and keep in mind any biases they may have.


Brand your store with a logo

Build a brand that will stay at the forefront of your customers’ minds with a memorable logo and strong website. Creating mockups of your logo is a great way to test if your new name will look good online and in print.

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eCommerce Website

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Logo Maker

Showcase your new shop name with a custom logo that reflects your brand.


Make a name
for yourself online.

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