eCommerce website design: online store examples

A good eCommerce website is easy to navigate, loads quickly and shows off products clearly. It builds trust with professional website design, clear product info, reviews and secure checkout options. A mobile-friendly business website, an easy-to-use search bar and a smooth payment process are all must-haves to keep visitors converting.

An eCommerce website should include everything shoppers need to browse and buy with confidence: a clear homepage, organized category pages, detailed product pages, a shopping cart and secure checkout, plus payment, shipping and support information. It should also be mobile-friendly and optimized for search so customers can easily find you. If you’re not sure where to start, this guide on how to make an eCommerce website walks you through it step by step.

The best eCommerce website design practices make shopping simple, fast and trustworthy. Use clear navigation, high-quality product images, transparent pricing and a streamlined checkout to reduce friction and cart abandonment. Consistent branding builds credibility, while trust signals like reviews and secure payment badges reassure buyers, especially if you’re running a dropshipping website or selling custom merch, where customers want extra confidence before purchasing.

A standard website is designed to share information, such as details about a business, blog, portfolio or services. An eCommerce site, or online store, is built to sell products or services directly on the site. Understanding the difference between a website vs online store helps you choose the right approach, since an online store lets visitors browse offerings, make purchases and complete secure payments, turning traffic into customers rather than just readers or viewers.

The cost of eCommerce website design depends largely on the platform you use to build your online store, the level of customization you need and whether you hire a professional designer. Some platforms require separate hosting and added tools, which can increase expenses. Others, like Wix, offer a free plan to get started and affordable eCommerce plans that include hosting, templates and native selling features in one package. For a full pricing breakdown and what to expect at different budget levels, see our guide on how much does an eCommerce website cost.

To create an eCommerce website that turns visitors into customers, focus on clarity, simplicity and trust. Use high-quality product images, compelling product descriptions, and clear calls to action to guide shoppers. Make navigation intuitive and ensure your site loads quickly, so visitors can find what they need without frustration. Adding customer reviews, testimonials and trust signals like secure payment badges also helps boost confidence and encourage purchases.

The best eCommerce platform depends on your goals and business needs, but it should be easy to use, scalable and include built-in tools for payments, shipping and marketing. A no code website builder like Wix makes it simple to get started, offering customizable templates, SEO features and support for multiple product types, so you can focus on growing your store without worrying about technical details.

To keep customer payments safe, use SSL certificates to encrypt all data exchanged on your site. With Wix, SSL comes free with your domain name, so your store is automatically secured. Display trusted payment badges, use reputable gateways and keep your platform updated to prevent fraud and build trust. If you’re looking for a simple, all-in-one solution, Wix makes it easy to accept payments securely while giving shoppers confidence at checkout.

Your checkout page should make buying effortless and stress-free. Keep it simple and focused, showing key details like products, pricing, shipping options and delivery estimates. Use clear calls to action, multiple payment methods and mobile-friendly layouts to make checkout smooth on any device. Adding trust signals, like secure payment icons, progress indicators and guest checkout options helps reassure customers and encourages them to complete their purchase. A well-designed checkout isn’t just functional, it builds confidence and boosts your sales.

To cut down on cart abandonment, give customers multiple ways to pay, including credit and debit cards, PayPal, Apple Pay and Google Pay. For bigger purchases, offering installment or buy-now-pay-later options can make checkout feel more manageable and less intimidating. Equally important is building trust: show that your site is secure, use reputable payment gateways and rely on reliable eCommerce website hosting. When shoppers feel confident that their information is safe and the checkout is flexible, they’re far more likely to complete their purchase instead of leaving their cart behind.

Designing an eCommerce website on Wix is simple, even if you’re new to online selling. Start by choosing a template that reflects your brand and style, then add your products with detailed descriptions, high-quality images and clear pricing. Customize your pages to highlight your best sellers, promotions and unique value, and make sure your store is fully mobile-friendly so customers can shop on any device.

Next, set up payment and shipping options that suit your business, including multiple payment methods and flexible shipping rates. Wix also provides powerful built-in tools to help you grow your store: product galleries to showcase items beautifully, abandoned cart recovery to recapture lost sales and SEO settings to help your store get found online.

Whether you’re starting small or scaling quickly, you can even launch a free online store to test your products and attract your first customers, creating an eCommerce site that looks professional and drives sales from day one.