Art and graphic design portfolio website example
Ayelet Raziel is an Israeli graphic artist whose site bridges two worlds: a bold, colorful art portfolio and a shop selling wall art prints, accessories and music-themed gifts. The site is a strong art portfolio website example for creatives who want to showcase original work and sell directly from the same space. Dynamic geometric shapes, vibrant color fields and highly abstracted figures make the design itself feel like a piece of the collection.
Ready to build your own art portfolio website?
Art portfolio website design
The palette is the first thing that hits. Deep reds, electric blues, warm yellows and forest greens layer across every page in bold color-field arrangements that mirror the art itself. The shop grid and the portfolio grid share the same visual DNA, so there is no jarring switch between viewing work and buying it. Navigation is pared back to Art, Shop, Design and a standalone project page called The Day After, which keeps the focus on the work at every step.
Ayelet's site leans on full-width imagery and generous white space to give each piece room to breathe. The Art section works as a traditional art portfolio layout, organizing paintings and illustrations in a clean vertical scroll, while the Shop page introduces product photography alongside prints and mugs. It is a practical example of artist website design that doubles as an eCommerce platform without feeling like either half is an afterthought.
The graphic artist behind the website
Ayelet Raziel is a graphic artist born and raised in Tel Aviv who now lives in the green countryside. She works in original art, graphic design, print and accessories, drawing on themes of music, nature and love to create abstract work built around movement and joy. Music is woven through everything she does: she creates and DJs, and that energy shows in the rhythm and color of every piece.
Who this website is a good example for
Independent artists who want to sell their work directly. The Ayelet Raziel site shows how to hold a portfolio and a shop side by side without one undermining the other. The shop carries wall art prints, mugs and accessories in the same visual language as the portfolio work. For any artist portfolio website that needs to generate income as well as showcase work, this is a direct and effective model.
Graphic designers who want to show both creative and commercial work. The site separates Art and Design into distinct sections, letting visitors understand both sides of the practice without confusion. This is a useful art portfolio website example for freelancers who offer services alongside personal creative work: two audiences, one site, clearly organized.
Creatives with a strong personal aesthetic. Ayelet's visual identity is so consistent that the site barely needs copy to communicate what kind of artist she is. For any creative building an artist website design around a distinctive style, this is a strong reference for how to let the work do the talking across every page, from portfolio grid to product listing.
Art portfolio website design tips
Build the visual identity from the work, not around it. Ayelet's site uses colors drawn directly from the paintings: the palette on every page reflects what's in the art rather than a separate brand system. In art portfolio website design, when the site and the work share the same color language, the whole thing feels cohesive even when it spans multiple sections. Start with the colors that appear most in your strongest pieces.
Separate portfolio and shop without separating the experience. The Ayelet Raziel site keeps Art and Shop as distinct navigation items but maintains the same aesthetic across both. For an art portfolio website that also sells, the risk is that the shop feels like an afterthought. Matching typography, image treatment and color across both sections keeps the experience unified and the brand consistent.
Use a standalone project page for your most significant work. The Day After illustration project has its own page, separate from the main Art grid. This is a smart artist portfolio example for creatives with a flagship series or major commission: a dedicated page lets the work breathe, adds context and gives visitors somewhere to land if that project is what brought them to the site.
Let bold color do the navigational work. The site uses strong color differentiation between sections rather than heavy UI signposting. For a colorful digital art portfolio, vivid color zones can guide a visitor through a page as effectively as traditional navigation elements. When your work is loud enough, your interface can afford to be quiet.
Add a services section alongside the portfolio. Ayelet's Design page lists commissioned illustration, identity design, typography and collaborations. In artist website examples, a dedicated services section shows collectors and commercial clients that the artist is available for work, without a separate business site. One page in the nav is enough to open that door.
Learn more:
Why Wix works for artists and graphic designers
Ayelet runs two overlapping audiences from one site: collectors buying prints and clients looking to commission work. Wix's eCommerce tools let her sell wall art, mugs and accessories from the same platform where she presents her portfolio, with a native checkout and inventory management built in. Wix also offers a wide range of website templates designed specifically for artists and creative studios.
For a graphic design practice that takes on commissioned projects, identity work and collaborations, Wix makes it easy to create a professional inquiry flow without a separate business site. Contact forms, booking widgets and a clear services page can all live on the same domain as the portfolio, so clients move from viewing work to getting in touch in one seamless step.
Ayelet's site is as much a visual statement as it is a portfolio, and that only works if the pages are discoverable. Wix's intuitive design tools give artists full control over layout, color and typography without code, so the site grows as the work does. Pair that with Wix's built-in SEO tools and an art portfolio website has a real shot at reaching galleries, clients and collectors through organic search.
