Business tools to power your every move
Explore Wix’s business software and tools to simplify daily management tasks and grow faster.
Website creation
Business website
Create a professional online website with integrated payments, a CRM, marketing tools and much more, on one powerful platform.
Website templates
Launch faster with industry-specific website templates that include built-in layouts, are professionally designed and fully customizable.
Multilingual websites
Manage and maintain multilingual versions of your site in over 130 languages with centralized translation management.
Business management
Operations and automated workflows
Centralize your availability with a syncing tool that combines personal calendars to prevent double bookings and simplify scheduling.
Stay organized with personal task lists linked to your customers, interactions and meetings so you never miss a critical business deadline.
Eliminate repetitive manual tasks by setting up trigger-based workflows for confirmations, payments, follow-up emails and more.
Save time on payroll by generating professional paystubs with salary and deduction breakdowns for your employees.
AI business agents
Manage and optimize your business with expert guidance. Get help with daily operations, generate content, marketing and more.
Automate multi-step tasks like recovering abandoned carts and collecting payments with a proactive agent that runs 24/7.
Operations and visibility
Access a unified control center to access key actions, business tools and monitor real-time performance metrics.
Get reports on everything—sales, customer behavior, bookings, inventory, finances and more to make smarter business decisions.
Protect sensitive data by assigning custom access levels and defining team responsibilities with full site control.
Run your business from anywhere with full operational control on mobile and make quick business decisions using live insights.
Customer engagement
Customer CRM and lead management
Centralize all customer data and interaction history in one platform to manage your relationships across the entire lifecycle.
Move deals forward automatically with a visual sales pipeline that tracks opportunities and triggers tasks, reminders and next steps.
Organize and track leads from first inquiry to conversion, all in one place—connecting communications, proposals, invoices and more.
Use Juno to prioritize conversations, suggest replies, analyze customer interactions and help you improve engagement and revenue.
Create tailored forms to capture info and automatically sync every submission to your contacts and business workflows.
Automatically collect and organize customer details with profiles, activity history and grouping options for targeted communication.
Conversations and customer communication
Manage messages from chat, email and social in one place—respond faster with AI suggestions and send links and payments directly.
Message visitors in real time from your site or app to convert interest into sales plus capture leads 24/7 through automations.
Get 24/7 automated support using your site’s own content to answer visitor questions and help customers complete their order.
Get a professional number for calls and texts to keep your personal life separate while managing business on any device.
Build instant credibility with a custom domain email and manage meetings, files and client emails in one organized space.
Send automated SMS messages like promotions, reminders and updates to reach customers at the right time.
Relationship building
Create a branded space for members to connect and increase long-term loyalty through exclusive discussions and content.
Turn customers into promoters by automatically rewarding referrals to drive new acquisition through trusted word-of-mouth.
Reward repeat business with a points-based system that boosts customer lifetime value with coupons and exclusive perks.
Payments and finance
Payments
Connect with over 70 global providers to securely accept credit cards and digital wallets through one unified dashboard.
Expand your reach by accepting Bitcoin and other digital currencies through specialized gateways that connect to your site.
Create secure links to collect payments for any product or service via email, SMS or social media even without an online store.
Increase conversion rates by letting customers split their purchases into smaller installments while you receive the full amount upfront.
Accept contactless in-person payments directly on your mobile device at pop-ups or events without needing any extra hardware.
Charge with saved cards
Speed up repeat purchases by securely charging stored cards for subscriptions or follow-up orders with your customer’s consent.
Generate immediate cash flow by selling digital gift cards that customers can redeem for products or services online and in person.
Protect your revenue by managing notifications and submitting evidence directly from your dashboard to resolve transaction disputes.
POS
Run your online and in-store sales from one system, syncing inventory, orders, payments and staff management.
Run a professional checkout with connected card readers, tablets and scanners that sync your physical sales and site data.
Sell anywhere with a portable touchscreen that lets you browse products and process secure payments at events or on the move.
Turn your phone into a mobile register to sell products, services, tickets and gift cards, and keep your inventory updated from any location.
Invoices and proposals
Get paid faster by sending professional invoices and tracking their status directly from your dashboard or the mobile app.
Close deals faster with professional price quotes and proposals that clients can sign digitally before they turn into ready-to-pay invoices.
Subscriptions
Memberships and subscriptions
Generate recurring revenue by selling plans that bundle your services and exclusive content into automated billing cycles.
Banking
Access your earnings instantly with a business checking account that includes a debit card and eliminates traditional transfer delays.
Hear why businesses choose Wix
Marketing tools
Search visibility and discovery
Optimize your site so it appears in search engines like Google with built-in tools for keyword research and performance tracking.
Track and improve how your site appears across LLMs like ChatGPT, compare competitors and identify new growth opportunities.
Campaigns and marketing channels
Paid advertising
Create, track and optimize Google and Meta ad marketing campaigns directly from your dashboard to drive traffic, leads and sales.
Create and schedule posts across all major platforms and manage it all from one dashboard to grow brand awareness and engagement.
Design, send and track branded campaigns using templates or an AI builder to promote offers and build long-term customer relationships.
Save time with an AI agent that builds a personalized marketing strategy, creates content and schedules campaigns for you.
Promotional tools
Reduce signup friction by letting customers experience your services risk-free before their automated billing cycle begins.
Increase sales and reward loyal customers by creating targeted coupon codes or automatic discounts for any product or service.
Analytics
Track traffic, campaign performance and visitor behavior to optimize marketing efforts and make data-driven decisions.
Branding and creative assets
Create a professional brand identity quickly with an AI tool that generates custom logos and visual assets for digital and print.
Discover creative name ideas for your business and check domain availability instantly to speed up your online business's launch.
Design and order branded business cards using customizable templates that integrate your logo for a consistent professional look.
Sell custom branded merchandise without holding inventory by using integrated print-on-demand services for automated fulfillment.
Integrations and apps
Manage orders, bookings and customer communications, plus manage business operations from anywhere using a powerful mobile app.
Build a community where customers can book services, buy products, chat and more through a dedicated, branded member app.
Extend your site’s capabilities by choosing from 800+ professional apps designed to help your business grow and succeed online.
Easily integrate your business and marketing tools or add new ones from the Wix App Market to keep all your operations synchronized.
Infrastructure
Claim a custom domain with DNS included to look professional online and manage everything easily through your Wix account.
Keep your site fast with free multi-cloud hosting and a global CDN delivery that gives your site 99.99% uptime, even when traffic spikes.
Protect your business with enterprise-grade security on a reliable infrastructure, with SSL and continuous monitoring that keeps your site fast and safe.
Create a website that’s inclusive by design with accessibility tools that help you optimize headings, captions, alt text and language for all users, on any device.
How to use Wix's business software
Follow these six simple steps to create a business-ready website today.
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Create your business website
Start with AI or a template, then customize your pages and branding to get your business online quickly. -
Add the right tools for your business
Pick the features your business needs—like a store, bookings or memberships—right from your dashboard. -
Manage customers and operations
Capture leads, track contacts and organize your workflows using a built-in CRM, calendar and automation tools. -
Set up payments and pricing
Connect payment providers, create invoices and pricing plans to start accepting payments online or in person. -
Promote your business
Reach new customers with email campaigns and social posts plus use SEO tools to grow your brand visibility. -
Track, learn and improve
Use analytics and AI insights to see what’s working and make smarter decisions for your business.
Make the right choice for your business
190+
Countries
293M+
Users
91K+
Sites created daily
FAQ: Business software and management tools
What is business software?
Business software is a collection of digital tools and applications that help you manage your operations, increase productivity and measure performance. From automated marketing to inventory tracking, the right software lets you streamline complex tasks and scale your business more efficiently.
What are business management tools?
Business management tools are professional resources that support, improve and automate your daily operations. These tools include:
CRM systems to manage customer relationships
Financial dashboards to track performance
Task managers to organize workflows
They give business owners full control over operations, staff and customer interactions from a single interface.
How can Wix’s software and tools help me?
Wix provides an all-in-one ecosystem that helps you manage multiple aspects of your business without needing external software. With Wix, you can:
Capture leads and manage customer data
Accept payments globally
Automate email marketing campaigns
Track site analytics and more
By centralizing these workflows, Wix reduces the need to switch between multiple platforms.
Are these management tools suitable for a small business?
Yes. Wix software is built with small businesses in mind. It combines powerful automation and enterprise-grade infrastructure with an easy-to-use interface. This makes it ideal for online businesses that want to professionalize their brand and scale operations as they grow.
I have a multi-location business. Can I make use of these tools?
Absolutely. Wix’s business software and tools are designed for multi-location businesses. You can:
Manage inventory for each location
Maintain separate customer bases, promotions, and stock levels
Oversee your entire enterprise from one dashboard
This gives you centralized control while keeping each branch independent.
What is the best business software?
The best business software depends on your goals, industry and operational needs. Effective solutions integrate your front-end website with your back-end management seamlessly. For custom recommendations, contact Wix Sales to find the tools that fit your business model.
How can I choose the best management tools?
Start by identifying the pain points in your daily workflow. Look for an all-in-one platform that offers:
Scalability and flexibility
Ease of use and clear data insights
Native integrations with other tools
The ability to add features like online bookings or SEO tools as your business grows
These factors help ensure your tools evolve with your business.
What if my industry is not listed here? Can I still use these tools?
Yes, these tools were designed so anybody with a business, especially an online business, can utilize them to help with regular business operations and management. While we offer tailored solutions for specific industries like retail or fitness, our core set of business software and management tools is versatile enough to be a good fit for any professional service or creator.
Does Wix offer free business software?
Yes. All core Wix business software and management tools are available to explore for free. To use specific professional features—such as accepting online payments, connecting a custom domain or launching advanced marketing campaigns—a purchase of a premium plan is required.
Can I use the management tools for HR and staff management?
Yes, Wix business management software includes a variety of staff and team management tools. It can help with various aspects of HR, including assigning custom roles and permissions, managing staff shift calendars and tracking individual sales performance through our integrated POS system.
Are there any business tools for large enterprise use?
Yes. Wix provides enterprise-grade solutions designed for large-scale operations. This includes multi-site management, advanced security certifications, custom API integrations and dedicated support. Our infrastructure is built to handle high-volume traffic and complex data requirements with a solid 99.99% uptime.
I have a website on a different platform. Can I still use Wix business software?
For the best experience, we recommend migrating your site to Wix so CRM, payments and business tools work seamlessly together. This ensures your business management tools, CRM and payments work together flawlessly. However, you can use specific Wix tools, like our online scheduling or professional mailbox, alongside an existing site, or use our headless commerce solutions to integrate Wix features via API.
I have a business app. Can I integrate it with Wix software and tools?
Yes. Wix supports integration with hundreds of third-party apps through the Wix App Market. For proprietary or custom-built software, our Velo platform and open APIs allow you to create seamless integrations, ensuring your existing tech stack communicates perfectly with your Wix dashboard.