An online shopping cart that captures sales

An online shopping cart is a type of software that allows users to select and purchase goods and services from an online store. It offers customers a convenient way to collect and organize products they're interested in while continuing to shop.

While customers browse, they can keep adding more and more items to their cart until they are ready to checkout.

There are a variety of benefits to adding an online shopping cart to your store. Adding one is the ultimate way for you to sell as it lets your customers buy your products. There are a range of additional benefits for your business like:

• Managing inventory through the cart system: You can see what products are most popular and adjust your stock accordingly.

• Enhanced shopping experience: Create a satisfying customer journey by offering saved payment information, hassle-free checkout and multiple payment options.

• Upselling options: Advanced features like upselling and cross-selling within the cart can help drive your average order values and increase revenue.

• Useful reports: With Wix Analytics, understand customer behavior and sales patterns, e.g. popular products. Optimize your sales by using this data to tailor your website for more conversions.

The cost of an eCommerce shopping cart will depend on your e-commerce platform. It can range from being free up to a few hundred dollars per month.

With Wix, once you have a Wix Premium plan for your eCommerce website, you can create a free online shopping cart.

The cost of building a store with a shopping cart depends on various factors like whether you build it yourself or hire a professional to do it for you. The average cost of building an e-commerce website can vary from $1,000 to $10,000 for a small to medium sized business.

With Wix, If you choose an eCommerce plan for your site, then you will automatically be able to build a shopping cart. A Wix eCommerce site is designed to sell and therefore, will provide you with a shopping cart to display your products.

Wix offers several annual eCommerce plans ranging from $27/month for basic eCommerce features to $159/month for more advanced capabilities. An online shopping cart is included for free with any eCommerce plan.

The right software for your business depends on your specific needs, budget and technical skills. To get started, we advise that you consider the following:

• Pricing: Explore pricing models for different eCommerce platforms. Check if they require a monthly fee or a one-time payment.

• User experience: Look for software that can help you design a frictionless, user-friendly shopping experience to encourage sales.

• Marketing tools: Features like automated email campaigns, AI product recommendations and coupons can help engage your customers.

• Reporting and analytics: Find software that generates useful reports like what products are added or removed from the cart most frequently, peak sale hours and more.

• Security: Make sure to find software that offers high security standards which protects payments for both you and your customers.

70.1% of online shopping carts are abandoned which is why you need to create a seamless shopping cart to encourage customers to complete purchases.

Choosing the right eCommerce shopping cart can optimize your sales and help your revenue growth over time. With Wix, you can create a shopping cart with powerful eCommerce features like AI product suggestions, automated emails, targeted ads from the dashboard and much more.

Wix has the best eCommerce shopping cart solution for high-converting carts. Wix offers fully-customizable carts so you can build your ultimate online shopping cart for your business from scratch or from a premade template. When you build your e-commerce website on Wix, you can easily create sophisticated product galleries, accept payments online from 80+ payment providers, get automated tax and shipping calculations and more.

When designing your online shopping cart, it is important to make it as simple as  possible for your customers to use. The more seamless the cart is for your customers, the easier it is for customers to complete their sales.

There are several elements that you should consider when designing your cart to improve your customer experience and boost conversions:

• Seamless mobile experience: Most internet browsing is done on mobile devices so create a smooth shopping experience for these customers.

• Clear product displays: Show essential details about each product in the cart page, (e.g. size, price, color, quantity).

• Cart flexibility: Let shoppers easily add and remove products to encourage them to add more as they browse.

• Simple checkout: Minimize the number of steps for customers to complete orders and include only the essential fields.

• Product recommendations: Enable your cart to suggest additional products based on what your customers are currently browsing.

• Customer reviews: Build trust with your customers and reassure them your business is secure by including feedback on your site.

How you add a shopping cart to your website depends on what type of site you already have. If you already have an eCommerce site, then simply add your online shopping cart with products to your site.

If you don’t have an eCommerce site, look up available eCommerce plans or eCommerce plug-ins like Amazon that will enable you to sell.

With Wix, you can upgrade your site with a Premium plan and add a shopping cart for free.