Wix is a powerful, versatile website builder that lets you create professional websites without coding or technical knowledge. Over the years, Wix has also evolved into a comprehensive business platform offering everything from an easy to use drag-and-drop editor, to eCommerce features, to advanced development tools with Wix Studio.

Here's both a very quick and a more thorough guide on how to use Wix.

How to use Wix - the short version

Here's the quickest and easiest way to use Wix.

1. Create a free account: Sign up for a Wix account to start building your website. You can create multiple sites under one account.
   

2. Choose a website template: Select from over 2,000 customizable templates or start from a blank canvas to design your site.
   

3. Use the Wix Editor: Access the Wix Editor to add and customize elements like text, images and apps. Use the left menu to manage pages and design settings.
   

4. Optimize for mobile: Switch to the mobile editor to ensure your site looks good on mobile devices.
   

5. Publish your site: Save your changes and click 'Publish' when you're ready to go live.
   

6. Manage your business: Use Wix tools to manage your contacts, sales and marketing. (Is Wix good for small business?)

Learn more: What is a Wix website?

How to use Wix—a more detailed guide

1. Choose a Wix editor

2. Use Wix website templates to make your site

3. Design and customize your website with Wix

4. Add and organize your website pages

5. Run your business with Wix

6. Use Wix to choose and buy a domain name

01. Choose a Wix editor

Begin by creating a Wix account. After signup, you'll face your first choice of how to use Wix.

Wix Editor

This is the classic drag-and-drop interface with complete design freedom. You can create a website by choosing from over 2,000 website templates to form the basis of your site and then customize them with a vast library of design elements including images, videos, shapes and buttons.

• Business website templates

• Restaurant website templates

• eCommerce website templates

• Portfolio website templates

The Editor integrates seamlessly with Wix Apps to widen the functionality of your site. It balances creative freedom with ease of use, making professional web design accessible to everyone regardless of technical expertise.

These website examples show more of what's possible when you use Wix.

Risograph printing studio Dopple Press really takes the cake. The site’s visually attractive and easy to read, thanks to a clean and spacious layout paired with a bright color scheme and palette for optimum aesthetics. Designer Liv White also worked with Velo to implement creative animations on every page, encouraging visitors to interact with her content- such a great example of interactive design at work.

Unlike many restaurant websites, Yantra's focuses on the atmosphere and eliciting emotion instead of its food. The homepage features a full-bleed gallery of stunning images of the restaurant's interior, which promises a new feast for the eyes around every corner. We love that the online menu features a tab for each section of the menu (since scrolling through the extensive menu would've otherwise been quite overwhelming) and how human-centered design wins the day.

Learn more: Is Wix easy to use?

Wix AI website builder

The Wix AI website builder transforms site creation by using artificial intelligence to design professional websites in minutes. Answer a few questions about your business, preferences, and goals and the AI generates a website for you.

The system intelligently selects appropriate layouts, color schemes, fonts and content based on industry best practices related to the type of website you want to create. As part of this it

can create compelling text, suggest relevant images and organize information logically.

Once you've created an AI website with Wix, you can also customize it as you would with a site created with the Wix Editor.

These AI website examples show more of what's possible when you use Wix.

Interior styling business Ares Design Studio uses rich photographs to show the quality of their work. The homepage features vibrant, impactful images that reflect the overall aesthetic of Ares’ work. Each photo is clickable and brought to life with a subtle hover effect. Like crown molding on a wall, the site menu lines the top of the homepage and informs visitors of Ares’ offerings, including an online boutique where visitors can buy pre-designed room kits and styling packages. 

UK-based catering business My Party Chef harnessed AI to dish up an excellent website for anyone looking to elevate their event with delicious eats. The adage that ‘people eat with their eyes’ is proven true—My Party Chef’s website showcases the company’s beautiful work with a dedicated photo gallery page filled with elegant food photography. 

You can also use Wix to start a business, with its AI-powered business launcher that can help you generate a business idea, a business name and create a business website.

Wix Studio

Wix Studio is an advanced website creation platform designed specifically for professional designers, agencies and freelancers.

Released in 2023 it combines powerful visual design capabilities with robust development tools. Key features include a sophisticated drag-and-drop editor, custom breakpoints for perfect responsive design, Figma integration for seamless design workflows and a full-stack development environment with a built-in IDE.

How to use Wix, our expert, Marina Tamir tech SEO at Wix, weighs in:

“With Wix Studio templates, you’re never staring at a blank page. We’re here to give web creators a solid starting point, so whether you’ve got a full brief or just a rough idea, you can jump in and start designing without overthinking that first move.”

Learn more: How to make a responsive website (with Wix)

Studio offers advanced SEO capabilities including SEMRush integration and custom schema markup. It empowers professionals, agencies and developers to create highly customized, performance-optimized websites at scale while maintaining brand consistency across multiple client projects.

Here is an example of how an agency used Wix Studio to create their site.

The Boathouse Agency's website exudes coolness and creativity, with meticulous attention to detail. The website glides gracefully when scrolling. The combination of videos, animations and unique scroll behaviors creates a non-traditional experience—a perfect complement to a portfolio that showcases innovative design projects and celeb collaborations. Notice how the logo plays well on all sections because it changes based on what’s behind it, keeping the agency’s  branding neutral and letting their work do the talking.

02. Use Wix website templates to create your site

With over 2,000 professionally designed site templates to choose from, you can use Wix to create any type of website you need.

Here are a few ways you can use Wix templates to make a website for your business.

• Looking to use Wix to create a blog website? Use these blog templates

• Looking to use Wix to create a beauty website? Use these beauty website templates

• Looking to use Wix to create a photography website? Use these photography website templates

• Looking to use Wix to create a music website? Use these music website templates

• Looking to use Wix to create a service website? Use these service website templates

03. Design and customize your website with Wix

Once you've selected a template, the real creativity begins. Here's what you'll want to focus on when making your Wix website.

• Layout: Drag and drop elements like text boxes, images, and buttons anywhere

• Design: Customize colors and fonts to match your brand

• Mobile-friendly design: Check your site looks great on all devices with mobile editing tools

• Custom breakpoints: In Wix Studio you can define exactly how your site behaves on different screen sizes

How to use Wix, our expert, Dafna Rabin, Wix Templates design team lead at Wix, weighs in:

"Once you pick the right layout or template for you, it's really important to take the time to customize all the content. Many people overlook this step. Make sure you remove any unrelated images or paragraphs, and focus on creating a clear flow for the content that tells the story you want to share with your audience."

04. Add and organize your website pages

Your site structure matters and because of this you'll need to create a logical hierarchy of pages.

Here are a few of the main ones to include on your Wix site:

• Homepage: this is the main page of your site, both the first one users see and the one most visitors see. It represents your entire brand and business and so is the one you want to spend most time on.
  

• About: Your story and mission can go here.
  

• Products/services: If you plan to use Wix to sell with an eCommerce website or online store, you'll need to create and configure your product pages. If you plan to offer services, such as bookings via your site, you'll need to work on your scheduling page.
  

• Contact: How to reach you. You can also use Wix to add a chatbot to your site which means you can help site visitors 24/7.
  

• Blog: Starting a blog with Wix is easy, both as a standalone website or as a part of your business site. You can use Wix to build a community around your brand or services.

How to use Wix, our expert, Nitzan Eiges, tech SEO team lead at Wix, weighs in:

"When it comes to making a website, it's worth considering building a plan for all your website pages from the start of the process. This means creating a clear website plan that includes your planned and potential future pages. This allows you to build a URL structure for your site that is clean and consistent. In turn, this can also help you avoid making fixes to your URL structure later, such as adding redirects and manually updating or changing your internal linking."

05. Run your business with Wix

Once you've created your website you can use Wix to manage and run your business. From the Wix app market you can choose from thousands of apps related to running a business.

Some of the most popular include:

• Contact forms and live chat

• Booking systems

• Social media integration

• Marketing tools

• SEO helpers

  
  

Many apps have free tiers, with premium features available with a Wix paid plan.

How to use Wix, our expert, Esin D. Habif, product marketing lead (outbound) at Wix, weighs in:

"The most important consideration is to choose a website builder that grows and scales with you and your business."

You can also use Wix for specialized business solutions relevant to the type of business you plan to use your website to manage or market.

• Wix eCommerce: For selling products with integrated payment processing, inventory management and shipping options
  

• Wix Bookings and scheduling software: For service-based businesses that need appointment scheduling
  

• Wix Events: For hosting and managing events with RSVPs, ticketing and event pages
  

• Wix Restaurants: For food businesses with online ordering, reservations and menus

There are also a number of in-built marketing and SEO tools available to anyone who uses Wix to make a website.

• Use Wix's SEO tool for step-by-step guidance on optimizing your on-page SEO including meta titles and descriptions for all pages (using the tool's AI assistant)
  

• You can connect Google Analytics and Google Search Console to your site to track website visitors and their behavior
  

• Use Wix to set up integrated email marketing campaigns, learn more with our guide, Does Wix have email marketing?

06. Use Wix to buy a domain name

You can buy and register a domain name with Wix, to give your website a customized and professional domain name of its own. If you had a paid plan, a customized domain name is free.

Wix functions as a domain registrar, registered with ICANN.

If you create a free website you'll get a standard free Wix subdomain, for example, (username.wixsite.com/sitename).

How to use Wix, our expert, Keren Friedlander, product marketing manager at Wix, weighs in:

"There’s a positive correlation between clear and relevant domain name, and strong online visibility. I can say that a thoughtfully chosen domain name impacts the brand’s exposure."

How to use Wix: best way to get started

• Signup for a Wix account

• Choose a template or get started with the AI website builder

• Get building

How to use Wix: top tips for a successful website

1. Plan your website: Start with a clear vision of what you want to achieve with your site. Your website planning is everything.
   

2. Use consistent branding: This should apply across all your pages for a professional look. It means being consistent with your fonts, colors and layout.
   

3. Don't overcomplicate your design: Clean and simple often works best especially if your site is designed for visitors to take an action, such as make a booking or buy something.
   

4. Prioritize mobile optimization: Most visitors will use smartphones to access your site.
   

5. Take advantage of Wix's learning resources including video tutorials and help center.
   

6. Consider SEO from the start: This means thinking of optimizing your site and content for SEO before it goes and rather than as an afterthought
   

7. Explore Wix Studio: Especially if you need advanced customization options or if you want to use Wix to create and manage multiple websites.