- Rebecca Tomasis
- Jun 15
- 5 min read
Updated: Jun 18
If you're looking to start selling on Wix, this guide is for you. From creating an online store, or ecommerce website to dropshipping and print on demand, we'll walk you through how to sell online on Wix from scratch.
Learn more about how to use Wix as a website builder and to manage your business.
How to start selling on Wix: create an eCommerce website
To sell on Wix first you'll need to create a website. an ecommerce website or online store is the best type of website to sell online.
To create an eCommerce website to start selling with Wix, follow these steps:
01. Choose a template
Start by selecting a website template that includes Wix Stores or any other ecommerce template you prefer. Here are some of the most popular ones to sell online:
Once you've chosen your template, you'll need to customize it. The pages you choose and your website design should enforce the purpose of your site and your brand identity. Essential pages include a home page, about us page, services and products pages and also a blog if relevant.
Learn more: Is Wix easy to use?
02. Add Wix Stores
Created your site? Go to your site's dashboard, click on Apps, then App Market, search for Wix Stores and add it to your site.
Learn more: Is Wix good for small business?
03. Create and add products
Add your products, including images and descriptions. You can sell physical or digital products with Wix. Create your products by tapping Store Products or Catalog and selecting Store Products. Tap Add a Product to create your first product.
If your product is available in various sizes, colors, materials, or other variations, it's essential to add these different product options to your store. This allows customers to select their preferred variant directly on the product page. Wix allows you to manage inventory for each variant individually, for accurate stock tracking and to prevent overstocking.
Looking to add product options? Navigate to your site's dashboard and go to the Store Products section. Choose an existing product or click + New Product and select Physical.
Scroll down to the Product Options section and click + Add Options.
Enter the option name (e.g., "Size" or "Color").
Choose how the option will appear on the product page (e.g., as a list or color swatches).
Add the different choices for the option (e.g., Small, Medium, Large).
Click Add to save the options
You can also manage each variant by price and inventory. In the Product Options section, toggle on Manage Pricing and Inventory for Variants.
For each variant, enter a unique SKU if desired.
Toggle on Track Inventory to enable stock tracking.
Enter the stock quantity for each variant.
You can also set different prices, weights, and cost of goods for each variant.
Here are some Wix users using Wix to sell, we've also incuded the type of ecommerce site or store they run.
Nue Modern: selling modular storage that doubles as stylish furniture.
Projeto Fio: selling hand embroidered clothing from Rio de Janeiro.
Nurturing Nature Cards: selling 100% plantable gift card for all occasions.
04. Set up payment methods
Go to the Settings tab and set up payment providers including Wix Payments or PayPal. Go to Settings and select Accept Payments to connect a payment method like credit/debit cards or PayPal.
In the Checkout section, you can tailor your site's checkout experience. Customize the page by adding fields to gather extra customer information, include your store policies, enable gift card payments, and more.
The Store Products and Inventory section offers tools to manage your store efficiently. You can set a minimum order subtotal, display tax or shipping details alongside product prices, and adjust other settings to suit your store’s needs.
You must also set your tax settings in compliance with your local tax laws. You can manually enter how much tax you need to collect and from customers or you can set up automated tax collection with Avalara.
05. Configure your shipping options
For each location you sell in you can choose from 3 different shipping or delivery methods:
Shipping: Ship products to customers.
Delivery: Hand-deliver to customers who live in your area.
Pickup: Allow local customers to pick up products from any of your physical locations.
06. Publish your ecommerce site and launch your store
Once everything is set up, publish your site to go live. Make sure to test it fully, to check everything works as it should.
In order to start selling you'll need a Wix paid plan. This will also give you a customizable domain name for your store.
After your site is live you can use your analytics to track your traffic, sales and customer behavior in order to understand what's working or not with your selling.
How to sell with Wix - dropshipping
Looking to start a dropshipping business?
Dropshipping is a sales model in which the store owner sells products without needing to keep them in stock. Thus, the store owner acts as an intermediary, passing the orders placed in their store to the supplier, who is responsible for delivering them to the final customer. – Bruno Brito, dropshipping specialist and CEO of Empreender
Create a website with Wix and then follow these steps to start selling with this popular ecommerce type.
1. Connect your Wix store to a dropshipping app like Modalyst or Spocket. You can do this by going to the Wix App Market and adding the desired app.
2. Choose products you want to sell from the app. You can browse through thousands of products and select those that fit your business.
Not sure which dropshipping products to sell?
3. Set pricing and shipping rules for your products. You can define how much you want to charge and set up shipping options in your Wix dashboard.
4. Add products to your store. Once you have customized your products, click 'Add to Store' to make them live on your site.
5. Manage orders. When a customer makes a purchase, the supplier will handle fulfillment and shipping directly to the customer.
How to sell with Wix - print on demand
Creating and selling custom products has never been easier. With Wix’s on demand printing, powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix.
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