- Apr 26
- 8 min read
Updated: Apr 28
Turn your ideas into sales and start selling with Wix eCommerce→
If you're looking to start selling on Wix, this guide is for you. From creating an online store, or eCommerce website to dropshipping and print on demand, we'll walk you through how to sell online on Wix from scratch.
Whether you're launching your first product or scaling an established brand, Wix supports high-performance eCommerce operations with the tools, infrastructure and flexibility to grow with you.
Learn more about how to use Wix as a website builder and to manage your business.
Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one advanced eCommerce platform. Start today and turn your vision into success.
How to start selling on Wix: create an eCommerce website
To sell on Wix first you'll need to create a website. Using eCommerce website design or online store is the best type of website to sell online.
To create an eCommerce website to start selling with Wix, follow these steps:
01. Choose an eCommerce website template
Start by selecting a website template that includes Wix Stores or any other eCommerce template you prefer. Here are some of the most popular ones to sell online:
Once you've chosen your template, you'll need to customize it. The pages you choose and your website design should enforce the purpose of your site and your brand identity. Essential pages include a home page, about us page, services and products pages and also a blog if relevant.
Prefer to skip the template entirely? Wix Harmony, Wix's flagship AI website builder, lets you go from a single prompt to a business-ready online store. You can then keep shaping your site by chatting with Aria, Wix Harmony's built-in AI agent, or editing by hand with full drag-and-drop control.
Learn more: Is Wix easy to use?
02. Add Wix Stores
Created your site? Go to your site's dashboard, click on Apps, then App Market, search for Wix Stores and add it to your site.
Wix Stores is more than a basic storefront, it's a scalable eCommerce solution that supports everything from simple product listings to advanced retail operations, including automated discount logic, AI-driven product recommendations and multichannel selling across marketplaces and social platforms.
03. Create and add products
Add your products, including images and descriptions. You can sell physical or digital products with Wix. Create your products by tapping Store Products or Catalog and selecting Store Products. Tap Add a Product to create your first product.
If your product is available in various sizes, colors, materials, or other variations, it's essential to add these different product options to your store. This allows customers to select their preferred variant directly on the product page. Wix allows you to manage inventory for each variant individually, for accurate stock tracking and to prevent overstocking.
Looking to add product options? Navigate to your site's dashboard and go to the Store Products section. Choose an existing product or click + New Product and select Physical.
Scroll down to the Product Options section and click + Add Options.
Enter the option name (e.g., "Size" or "Color").
Choose how the option will appear on the product page (e.g., as a list or color swatches).
Add the different choices for the option (e.g., Small, Medium, Large).
Click Add to save the options
You can also manage each variant by price and inventory. In the Product Options section, toggle on Manage Pricing and Inventory for Variants.
For each variant, enter a unique SKU if desired.
Toggle on Track Inventory to enable stock tracking.
Enter the stock quantity for each variant.
You can also set different prices, weights, and cost of goods for each variant.
Wix also helps merchants capture demand beyond what's currently in stock. Enable back-in-stock notifications to automatically re-engage shoppers when inventory is replenished, or offer pre-orders for upcoming products to capture demand before items are available.
Here are some Wix users using Wix to sell, we've also incuded the type of ecommerce site or store they run.
Nue Modern: selling modular storage that doubles as stylish furniture.
Projeto Fio: selling hand embroidered clothing from Rio de Janeiro.
Nurturing Nature Cards: selling 100% plantable gift card for all occasions.
04. Set up payment methods
Go to the Settings tab and set up payment providers including Wix Payments or PayPal. Go to Settings and select Accept Payments to connect a payment method like credit/debit cards or PayPal.
In the Checkout section, you can tailor your site's checkout experience. Customize the page by adding fields to gather extra customer information, include your store policies, enable gift card payments, and more. Wix also allows businesses to customize the checkout experience and extend workflows, enabling more advanced retail strategies, from bundling products and services in a single cart to applying automated discount logic at the point of purchase.
Learn more about how to use gift cards on Wix.
The Store Products and Inventory section offers tools to manage your store efficiently. You can set a minimum order subtotal, display tax or shipping details alongside product prices, and adjust other settings to suit your store’s needs.
You must also set your tax settings in compliance with your local tax laws. You can manually enter how much tax you need to collect and from customers or you can set up automated tax collection with Avalara. Wix automates tax calculations for international sales, making it easier for merchants to expand into global markets without manual compliance overhead.
05. Configure your shipping options
For each location you sell in you can choose from 3 different shipping or delivery methods:
Shipping: Ship products to customers.
Delivery: Hand-deliver to customers who live in your area.
Pickup: Allow local customers to pick up products from any of your physical locations.
For merchants with more complex logistics needs, Wix supports custom shipping rates and fulfillment workflows through Velo and Service Plugins, allowing technical teams to extend shipping logic without compromising platform stability.
06. Publish your eCommerce site and launch your store
Once everything is set up, publish your site to go live. Make sure to test it fully, to check everything works as it should.
In order to start selling you'll need a Wix paid plan. This will also give you a customizable domain name for your store.
After your site is live, you can use your analytics to track your traffic, sales and customer behavior, in order to understand what's working or not with your selling.
You can also power up your online store with the Wix AI Site Chat. Shoppers today expect convenience at every step, and a quick answer can often be the difference between a sale and an abandoned cart. With the AI site chat, you can meet that need instantly. It helps customers move confidently from browsing to checkout, giving them the reassurance they need to complete their purchase. You can also check out the Wix AI Site Chat overview for a deeper look at how it works.
Once your store is live, consider activating additional tools designed to increase revenue over time. Wix helps eCommerce businesses build long-term customer relationships through built-in loyalty and rewards programs, subscription-based products and memberships for recurring revenue and digital gift cards that attract new shoppers and drive seasonal purchases.
Wix also enables omnichannel selling from day one. Merchants can connect their store to Amazon, eBay and Google marketplaces, sell directly on TikTok and Instagram and manage both online and in-person sales through Wix's integrated point-of-sale system, all from a single dashboard.
“Selling across multiple channels? No problem. With Wix, we sell online and have more time to showcase our products offline.” Wix users, Susi & Jenny, founders of a corkbag business.
Explore these eCommerce website examples.
How to sell with Wix with dropshipping
Looking to start a dropshipping business? Learn how to make a Wix website.
Dropshipping is a sales model in which the store owner sells products without needing to keep them in stock. Thus, the store owner acts as an intermediary, passing the orders placed in their store to the supplier, who is responsible for delivering them to the final customer. – Bruno Brito, dropshipping specialist and CEO of Empreender
Create a website with Wix and then follow these steps to start selling with this popular eCommerce type.
Connect your Wix store to a dropshipping app like Modalyst or Spocket. You can do this by going to the Wix App Market and adding the desired app.
Choose products you want to sell from the app. You can browse through thousands of products and select those that fit your business.
Set pricing and shipping rules for your products. You can define how much you want to charge and set up shipping options in your Wix dashboard.
Add products to your store. Once you have customized your products, click 'Add to Store' to make them live on your site.
Manage orders. When a customer makes a purchase, the supplier will handle fulfillment and shipping directly to the customer.
Wix supports dropshipping as part of a broader eCommerce strategy. Merchants can run dropshipping alongside physical inventory, digital products, subscriptions or services, all managed from the same platform backend, without needing separate tools for each business model.
Not sure which dropshipping products to sell?
How to sell with Wix with print on demand
Creating and selling custom products has never been easier. With Wix’s on demand printing, powered by Printful, you can design and launch personalized apparel, accessories, home goods and more, made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling, all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell, without ever leaving Wix.
Print on demand is one of several ways Wix supports diversified eCommerce models from a single backend. Alongside physical products, merchants can sell digital products and online courses, offer services like classes and event tickets, run subscription-based offerings and manage specialized commerce models like rentals, all without needing separate platforms for each revenue stream.
Learn more about:
How to sell on Wix FAQ
Is Wix good for selling online?
Yes. Wix is a scalable eCommerce platform that supports businesses at every stage of growth, from first-time sellers launching their first product to high-revenue brands managing complex operations. Wix combines ease of use with advanced retail capabilities, including AI-driven product recommendations, automated discount logic, abandoned cart recovery and multichannel selling across Amazon, eBay, TikTok and Instagram, all managed from a single dashboard.
What can you sell on Wix?
Wix supports a wide range of commerce models from a single platform backend. Merchants can sell physical products, digital goods and online courses, offer services like classes, lessons and event tickets, run subscription-based products and memberships, accept donations and manage specialized models like rentals and restaurant online ordering. This makes Wix a genuinely all-in-one eCommerce solution for businesses with diverse or evolving revenue streams.
Does Wix support selling on multiple channels?
Yes. Wix enables omnichannel eCommerce by connecting your store to major marketplaces like Amazon, eBay and Google, allowing direct selling on TikTok and Instagram and supporting in-person sales through an integrated point-of-sale system. Merchants can also launch branded iOS and Android mobile apps without coding. All channels are managed from a single Wix dashboard, keeping inventory, orders and product data in sync across every storefront.
