Yes, Wix is easy to use. As a website builder, Wix is built around the principle of making web design accessible to everyone, regardless of their technical skill or prior experience with coding.

This commitment to user-friendliness is not just a claim it’s embedded in everything Wix builds. From the moment a new user signs up, they're guided through a process designed to be intuitive, efficient and empowering.

Wix has successfully democratized how to create a website, transforming what was once a complex technical challenge into a straightforward process.

What makes Wix easy to use?

1. AI website builder

2. Wix Editor

3. Support system

4. Website infrastructure

5. Business and marketing tools

01. AI website builder

One of the easiest ways to create a website is with the Wix AI website builder, formerly known as Wix ADI (Artificial Design Intelligence). This tool is a game-changer for beginners who might feel overwhelmed by a blank canvas.

The AI builder simplifies the process by asking a series of straightforward questions about your business, your design preferences and the features you need. Based on these answers, it uses advanced algorithms to generate a complete, personalized website in minutes.

Learn more: How to create and design a website with AI

This isn't just a generic template it's a tailored starting point for your website, complete with relevant text and images, that significantly streamlines the initial setup. For anyone who needs to build a website quickly and with minimal effort, this AI-driven approach is simplicity itself.

02. Wix Editor

For those who desire more creative control but still ease of use, the classic Wix Editor provides an intuitive and powerful drag-and-drop website builder interface. This is perhaps Wix's most well-known feature, allowing users to select any element, text, images, videos or buttons and place it anywhere on the page with pixel-perfect precision.

This "what you see is what you get" (WYSIWYG) functionality is incredibly empowering for beginners because it provides immediate visual feedback for every adjustment. You don't need to understand a single line of code to build a professional-looking website.

The editor is designed to be user-friendly, with clearly labeled menus and tools that make customization straightforward. While there is sometimes a learning curve to mastering its full potential, the basic functions are easy to grasp, making it ideal for DIY website creators and small businesses.

Learn more: Is Wix good for small businesses?

Wix's vast library of over 2000 professionally designed website templates span a wide array of industries and purposes, from online store templates and business site templates to portfolio templates and blog templates. This means users are never starting from scratch, if they don't want to and can choose a design that already aligns with their vision and brand identity and then use the editor to customize it. The templates are also designed to be mobile-friendly.

03. Support system

Wix has cultivated an extensive support ecosystem to ensure users never feel lost, as a critical part of its user-friendly philosophy. The Wix Help Center is a comprehensive knowledge base filled with step-by-step articles and guides covering virtually every aspect of the platform.

Wix support can also be contacted in multiple languages, 24/7.

04. Website infrastructure

Wix's enterprise-grade website infrastructure including reliable website hosting, website security and performance updates, frees users to focus solely on their website and business. This all-in-one approach removes the technical burdens that often intimidate beginners, such as finding a hosting provider or managing server security.

"What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." Esin D. Habif, product marketing lead (outbound) at Wix

You can also register a domain name with Wix as a domain registrar, if you have a paid plan.

05. Business and marketing tools

Wix's ease of use for business owners also comes from its integrated powerful suite of marketing and business tools directly in its platform, making effective website promotion accessible to everyone.

For marketing, Wix offers a comprehensive toolkit that includes email marketing, social media management and integrated SEO features.

Wix's email marketing for example, is incredibly intuitive, with ready-made templates and AI-powered content generation to simplify campaign creation. You can also design, publish and schedule posts for various social media channels from your dashboard.

For those daunted by search engine optimization, the Wix SEO tool provides a personalized, step-by-step checklist to guide users through optimizing their site for Google, making a complex process manageable for beginners.

When it comes to business tools, including selling online, Wix makes it easy with its e-commerce website builder, appointment scheduling amongst other tools. You can set up an with the tools to manage inventory, payments and shipping.

"The most important consideration is to choose a website builder that grows and scales with you and your business." Esin D. Habif, product marketing lead (outbound) at Wix

The Wix App Market provides hundreds of apps, with easy, often one-click, integration of additional functionalities like live chat, loyalty programs and advanced analytics without any coding knowledge.