For a small business creating a professional website is crucial and Wix is a good solution. With its user-friendly interface and a wide array of features for selling and running a business, Wix as a website builder (and beyond) is well-suited for small business owners who may not have extensive technical expertise or a large budget to hire a web developer.

Why Wix is good for small businesses as a website builder (and beyond)

Ease of use

At the heart of Wix's appeal as a website builder for small businesses is it intuitive drag-and-drop editor, which simplifies the entire website creation process, making it possible for beginners to build a website from scratch without any coding knowledge.

This ease of use is a significant advantage if you're a time-strapped entrepreneurs who needs to get their business online quickly.

Wix also offers a vast selection of over 2000 professionally designed and customizable website templates tailored to various industries, ensuring that businesses can find a look that aligns with their brand identity.

Learn more: Is Wix easy to use?

Explore a range of Wix templates for any industry and type of website:

• Business website templates

• Restaurant website templates

• Beauty website templates

• Service business templates

• Ecommerce website templates

• Photography website templates

AI website builder

Wix's AI website builder is a game-changer for small businesses needing to get online quickly and professionally. By answering a few simple questions about your business, you can create an AI website, including custom text and relevant images. This is ideal for entrepreneurs as it saves significant time and removes the need for technical skills or a big budget for a designer.

Your AI-created site provides a unique, functional starting point that you can then fully customize, making it the most efficient way to establish a credible online presence.

Here's how small businesses used the AI website builder to create a website for their business.

Food supplier Vatee Foods’ website serves as a virtual display of their grocery catalog, which includes produce, baked goods, frozen goods, spices and other treats.

Travel and event planning company Varenyamm Global leaned on AI to craft a minimalist, polished website that sells visitors on their services through enticing photographs of their bespoke events.

Website infrastructure

Wix's enterprise-grade website infrastructure ensures reliability and fast loading times, crucial for retaining customer interest.

This infrastructure includes:

• Reliable website hosting, Wix's current uptime rate is 99.99%

• Enterprise-grade website security, including SSL certificates, 24/7 monitoring, auto backup

• Customizable domain name (with a paid plan)

For Wix expert, Adela Ance Glavosky, SEO manager:

A Wix website is more than just a website. It’s an intuitive platform backed by a team of security experts, designers, AI assistants, developers and storage specialists, all in one place. This allows you to focus on your business or get creative with web design, safe in the knowledge that Wix and its experts are taking care of all the important aspects of your site. This gives you real peace of mind.

eCommerce capabilities

For businesses looking to sell products or services online, Wix provides robust e-commerce capabilities. Its ecommerce website builder allows you to create a functional ecommerce website or online store.

The Wix Stores app allows you to create an online store, manage inventory and process payments securely. You can showcase products with high-quality images and videos, set up different payment methods and even manage shipping and tax calculations making it easy to sell online.

Learn more: How to sell online with Wix

Service business functions

Wix is good for services businesses, for example, with Wix's scheduling software you can set your site up so that clients can schedule appointments and services directly on your website, streamlining your booking process.

The Wix App Market offers a treasure trove of hundreds of applications and plugins for small businesses that can extend your website's functionality. These apps cover a wide range of needs, from marketing and social media integration to customer relationship management (CRM). This allows you to add features like live chat, loyalty programs and email marketing campaigns to engage with your customers and drive sales.

Marketing tools

A business website is only effective if potential customers can find it. Wix recognizes this and provides a suite of built-in SEO (Search Engine Optimization) tools to help improve your website's visibility on search engines like Google.

The internal Wix SEO tool makes it easy to setup meta titles and descriptions, SEO-friendly URL slugs and more. This makes it possible for small businesses to improce their visibility on online and attract more organic traffic. Furthermore, Wix offers integrations with marketing tools for email campaigns and social media, helping you to reach a wider audience.

Pricing

Wix offers a free plan but this comes with Wix branding on your site and a non-customizable domain name. To remove ads, connect a custom domain and sell online, you'll need to upgrade to a paid plan. Paid plans are affordable starting from US$19 a month.

Wix Studio for small businesses

Wix Studio is a powerful platform designed for agencies and professionals looking to create a website or multiple websites. It offers a more advanced set of tools compared to the Wix Editor, providing greater design flexibility and customization options. This makes it ideal for businesses that want a unique website with specialized features.

The advanced website builder also offers a wide array of responsive templates and advanced design features like responsive layouts and fluid grids, ensuring your website looks great on any device.

Wix Studio also supports collaboration, allowing multiple users to work on a website project with specific roles and permissions. With various pricing plans available, small businesses can choose the one that best fits their needs and budget, making Wix Studio a scalable and cost-effective solution for growth.