- 4 days ago
- 4 min read
Build your website, your way with Wix Harmony →
You know that moment when you have a clear vision for your website or business but no idea how to actually make it happen? That's exactly the gap Aria was built to close.
Aria is Wix's AI agent and she's not your average chatbot. She's trained specifically to help you build your website with an AI assistant. Whether you're building a website from scratch or giving an existing site a full makeover, Aria turns your words into a real, working website and fast. Welcome to the new era of vibe coding a website.
What and who is Aria, Wix's AI agent?
Aria is the AI at the heart of Wix Harmony, Wix's next-generation AI website builder. She's designed to understand natural language which means you describe what you want in plain English and she makes it happen.
Want a homepage that feels clean and modern for a wellness brand? Tell her. Need to add an online booking system? Just ask. Want to completely rethink your site's layout before a big launch? Aria's on it.
What sets Wix's Aria apart from other AI tools is how deeply she understands web creation. She doesn't just generate generic content or spit out a website template she thinks in terms of your business, your website design and your overall goals. She knows Wix's full toolkit inside and out, so every suggestion she makes is something you can actually use and customize.
“Aria isn’t just an assistant, she’s a collaborator who can handle complex tasks in one go. You can have her create a new section, add text, pull in best-selling items, insert images and even add linked buttons, all at once. She offers expert guidance and support while executing tasks for you, but the creative choices always stay in your hands.” - Yarin Singolda, Wix Harmony product marketing manager
What can Aria do?
Aria can handle a surprisingly wide range of tasks from the quick and simple to the complex and creative.
Design and layout: Aria can redesign a page, update your color palette, choose fonts that match your brand, or restructure your navigation so visitors find what they need faster.
Content creation: Stuck on copy? Aria can write headlines, product descriptions, About pages, and more, then you can refine to your voice.
Business features: Need to sell products, take bookings, or collect payments? Aria can set up the right tools for you, no plugin hunting required. Wix Harmony's infrastructure includes ecommerce, scheduling, and payment processing built right in. Learn how to setup and manage an online business with an AI agent.
SEO setup: Aria understands what it takes to get found on Google. She can help structure your pages for search from the moment you start building.
Ongoing updates: Already have a site? Aria doesn't just help at the beginning. You can come back to her whenever you need a refresh, a new page, or a design tweak.
Be inspired by some more AI agent use cases.
How to use Aria on Wix
Using Aria is as simple as having a conversation. Here's how it works in practice.
Open Wix Harmony: Aria lives inside Wix Harmony, Wix's hybrid editor. You'll find her ready to go as soon as you start a new project or open an existing one.
Describe what you want Don't overthink this part. Aria works best when you talk to her like you'd talk to a person. You might say something like: "I run a photography studio and I need a portfolio site that feels editorial and high-end" and Aria will take it from there.
Review and refine: Aria presents you with a result, but that's never the end of the conversation. Everything she creates is fully editable. You can tweak, drag, rearrange, and make it your own using Wix's visual editor or just keep chatting with Aria to make changes through conversation.
Ask for more Once your foundation is in place, keep going. Ask Aria to add a page, write new copy for an upcoming promotion, or update your site's look for a new season.
Aria AI assistant vs. doing it yourself: do you still need to design?
Not necessarily but you can if you want to.
That's one of the things that makes Wix Harmony (and Aria) genuinely different. This isn't a tool that takes control away from you and leaves you hoping the output is good. It's a collaboration.
Aria handles as much or as little as you want. Some users let her build 90% of the site and then spend an hour on finishing touches. Others use her as a shortcut to get started, then take the reins completely. There's no right or wrong approach just whatever works for how you like to work.
Who is Aria Wix's AI agent for?
Aria is for anyone who wants a great website without spending weeks building one.
She's particularly useful for entrepreneurs and small business owners who need a professional site but don't have a design background. She's also a serious time-saver for freelancers and creators who want more output without more hours. And for growing businesses that already have a Wix site, she's the easiest way to keep evolving it as your needs change.
If you've ever thought "I wish I had a designer on call" well Aria is exactly that.
Aria isn't a gimmick but a genuine shift in how websites get made. She makes it possible to go from idea to live site faster than ever before, without sacrificing quality or control. And because she's built into Wix Harmony, with enterprise-grade website infrastructure, built-in ecommerce tools, industry-leading SEO and GDPR-compliant web hosting underneath, the sites she helps you create are ready for real business from day one.
Your website deserves to be great and Aria helps make sure it is.
Want to try Aria for yourself? Get started with Wix Harmony →
