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Symphony by Wix is an AI agent platform for business owners, run by a single orchestrator that gets to know your business and dispatches the right agents without you having to ask.
If you've seen just the broad strokes, it's hard to picture what that means day to day. This guide walks through each core feature: what it does, how it works and why it matters when you run a business on your own.
Let AI agents take work off your plate. Symphony by Wix learns how your business works and helps you find new clients, manage operations and handle daily tasks. Focus on growing your business while Symphony helps keep things running.
TL;DR: best Symphony by Wix features
Symphony by Wix combines an orchestrator, built-in, custom and external agents, proactive suggestions, integrations, workspaces, a dashboard and an approval loop into one system where agents share context. The table below sums up each one so you can see which fit your business.
Feature | What it does |
The orchestrator | Coordinates all agents from one chat with Maestro, dispatching the right specialists without you managing any of it. |
Built-in agents | Six specialists (outreach, marketing, scheduling, research, finance, design) loaded with 20 years of Wix SMB expertise. |
Custom agents | Configured around your specific tone, rules and business logic. |
External agents | Third-party capabilities from Shopify, Zendesk and other providers. |
Proactive intelligence | Surfaces actions and opportunities without being prompted. |
Continuous learning | Agents get sharper the more they learn about your business. |
Integrations | Connects to thousands of tools, including your calendar, inbox, Slack, Notion, Salesforce, CRM, payments and your Wix site. |
Workspaces | Separate environments for each business or project, which you can share with teammates. |
Visual dashboard | Real-time trends, weekly wins and growth metrics for every active project. |
Human approval loop | Important actions wait for your sign-off before they run. |
Mobile-first | Conversational, no setup required, works on iOS, Android and desktop. |
Best Symphony by Wix features
Symphony by Wix features 11 capabilities that work as a coordinated system rather than a collection of separate tools. Each one connects to the others. Agents share context, outputs compound and the platform gets more useful the longer you use it. Here's what each feature does and why it matters.
New to Symphony? Start with what is Symphony by Wix for the big picture, then come back here for the detail on each feature.
01. The orchestrator: one conversation that runs the whole team
When you open Symphony, you see one conversation, not a panel of tools or a list of agents to configure. That conversation is with the Orchestrator, the central coordinator that sits at the top of the entire system.
You tell it what you are working toward, what's on your mind or what needs to get done. It works out which agents should handle it and dispatches them in the background, without asking you to manage any of that yourself.
In the app, the orchestrator is called Maestro. You chat with Maestro, it turns your request into a plan and you approve a short summary before your agents start working.
You don't need to know whether your marketing agent or your outreach agent should handle a follow-up campaign. The orchestrator handles that routing. What comes back in your conversation is a proposed action or a completed task, depending on what needed a human in the loop.
Devon, who runs Spice & Thread, used Symphony to rebuild the operational backend of her catering business in a single Sunday session.
Symphony deployed 14 specialist agents simultaneously across booking, CRM, service tiers and SEO while Devon directed the work from one conversation. The result: 11 service tiers structured for booking, a 7-stage CRM pipeline built from scratch and the site live by 11pm.
From Riley Davidson, founder of Made by Duck:
"I have eight agents all with different jobs, from research and leads to social media and meta ads, and I've been building a website and an onboarding app just by chatting with Maestro."
02. Built-in agents: two decades of SMB expertise, ready from day one
Symphony's built-in agents are not general-purpose tools that happen to know something about business. They carry 20 years of accumulated knowledge from Wix's work with over 300 million businesses across every industry and geography.
There are six function areas: outreach, marketing, scheduling, research, finance and design. Each brings specialist-level depth to its domain, your scheduling agent understands appointment-based businesses, your finance agent knows what healthy cash flow looks like for different business models.
None of that has to be configured or explained, which is why the businesses to use AI agents that see results fastest are often the ones that start with built-in agents alone.
Expert tip from Ronny Elkayam, COO and Head of R&D at Wix:
“We’ve supported over 300 million websites on Wix. That’s two decades of understanding what makes a service business thrive, what trips up an ecommerce store at launch, what a local restaurant needs when it’s scaling. Symphony’s built-in agents aren’t generic AI, they carry that institutional knowledge.”
Here's what each built-in agent covers:
Agent | Core function | Example task |
Outreach | Client communications and follow-up | Chase overdue invoices, respond to enquiries |
Marketing | Campaigns, content and promotions | Draft a seasonal email sequence, schedule social posts |
Scheduling | Booking and calendar management | Fill gaps in your appointment calendar |
Research | Market intelligence and opportunities | Identify competitor gaps, surface growth opportunities |
Finance | Revenue tracking and cash flow | Flag unpaid invoices, reconcile payment platforms |
Design | Visual assets and site updates | Update your Wix site, create promotional visuals |
All six agents share context with each other. What one learns, the others use.
From Lora Bryant, founder of Granny Goodwitch Notions & Potions:
"They went through my website, pulled all my products to check SEO and URL slugs and wrote all my descriptions. They've just done everything."
Something most people don’t expect: You don’t need to configure workflows, set up integrations or learn a new platform before getting value. Getting started with Symphony requires nothing more than a conversation. The agents orient themselves around your business from there.
Keep reading:
03. Custom agents: built around your specific business
Beyond the built-in agents, Symphony lets you create agents configured to your specific tone, rules and business logic. A wedding photographer might build a custom agent that handles enquiry responses in their exact voice. A legal consultant might build one that operates within precise communication boundaries.
A franchise owner might create a different custom agent for each location. Once built, custom agents operate inside the same orchestrated system as your built-in agents, sharing context and coordinating rather than working in isolation.
You can also give a custom agent its own name and personality. You set its goals and approve its actions, and it runs within those boundaries alongside the rest of your team.
04. External agents: third-party capabilities inside Symphony
Symphony’s external agent marketplace brings in capabilities beyond what Wix builds natively.
Providers like Shopify and Zendesk can be added as agents that work alongside your built-in and custom agents within the same environment, sharing context and contributing to a more complete picture of your business rather than running as a separate tool you manage independently.
Symphony includes three types of agents: built-in agents that cover core business functions out of the box, custom agents you can configure for your specific workflows and third-party agents from outside providers. You don't need all three on day one: the built-in agents alone cover most needs.
05. Proactive intelligence: it surfaces what you didn’t think to ask
Most tools wait for you to ask a question. Symphony works the other way around. It spots what needs attention and surfaces recommended actions before you notice the problem yourself. A checkout page with a rising drop-off rate. An invoice unpaid for longer than usual. A campaign window that fits your seasonal pattern.
Symphony by Wix is a strategic partner that spots opportunities across every layer of the business and proposes the next move toward your goals rather than waiting for instructions.
Expert tip from Marine Levy, Product Marketing Manager for Symphony by Wix:
“We obsessed over one question during design. Why should an owner have to ask? If Symphony has access to your booking data, your site performance and your client history, it should already know to flag the drop-off rate on your checkout page. Proactivity isn’t a feature, it’s the baseline.”
Learn: Small business website optimization →
06. Continuous learning: the longer you use it, the more it can do
Symphony’s agents improve as they learn more about your business. Early on, they operate on the context you give them and their built-in expertise. Over time, as they build a picture of your goals, your clients and your workflow, recommendations become more specific and more useful.
Symphony by Wix is a compounding intelligence system where the more context agents accumulate, the further ahead they can plan and the more proactively they can act.
“What excites me most is what happens over time,” says Ronny Elkayam. “The longer you use Symphony the more context it builds, the sharper it gets and the more it can do on your behalf.
A business owner who’s been on the platform for six months is operating at a completely different level than when they started, not because they changed, but because their agents did.”
Symphony gets sharper the more it learns about your business. In the early stages, the more context you give it upfront, about your goals, your industry and how you work, the faster it delivers relevant recommendations. Think of the first few uses as an orientation, not a limitation.
See how this drives growth: grow your business with Symphony by Wix.
Learn more:
07. Integrations: works with the tools you already use
Symphony connects to your existing stack without requiring you to replace anything that is already working. Calendars, CRM for small business platforms, Slack, Salesforce, payment processors and your Wix website back office can all be brought into Symphony, giving agents access to the full picture of your business.
It also connects directly to your domain name and site hosting so agents can monitor and act on site-level data automatically.
Symphony supports thousands of integrations, including email, calendar, Slack, Notion, Monday and CRMs, and you connect them just by asking in the chat. Higher plans unlock more connected tools and deeper agent activity across them.
Symphony by Wix is a connective layer that brings every part of a business's operations into one coordinated system so no function runs in isolation.
Symphony by Wix is an extensible platform that supports adding third-party agents for small business marketing automation and other specialized capabilities.
“Integration was non-negotiable,” says Ronny Elkayam. “The whole point is that Symphony slots into what you already do and makes it work better together.”
A setup decision worth making early: The more tools you connect to Symphony, like your calendar, CRM, payment platform and back office, the more your agents can do on your behalf. Connecting your existing stack early significantly expands what Symphony can handle without additional input from you.
08. Workspaces: separate environments for every business you run
If you run more than one business or manage distinct areas of operations, Symphony keeps them separate. Each workspace has its own agents, files, chat threads and projects, so the agents working on one business do not have access to another's context.
Symphony by Wix organizes your work into separate workspaces for each business or goal, each with its own specialist agents, files and chat threads.
Workspaces are also where teamwork happens. You can add team members to a project, set their roles and permissions and work together in shared threads, with your agents working alongside everyone.
09. Visual dashboard: see what’s actually happening
Symphony by Wix gives you a unique visual dashboard for every business you're running and every project in motion. Real-time trends, growth metrics and personalized summaries mean you always know where things stand without pulling reports or asking questions.
Every plan also includes bonus business briefings, from 2 on Free to 20 on Max, so you can start the day with a short brief on what moved and what needs you, instead of a backlog.
Symphony also sends a morning brief each day: a short summary of what your agents did and what needs your attention, which you open from the daily notification.
Symphony by Wix is a decision-making tool that surfaces what matters most for each business so owners can act without having to dig through data themselves.
Renée at Glow & Go Studio surfaced $40,000 in hidden revenue in a single session, a reconciliation of payments across Zelle, Venmo and tap-to-pay that had never fed cleanly into her Wix reporting. With the full picture visible and documented, she had the verified proof of income she needed to secure her salon lease.
10. The human approval loop: you stay in control
Symphony works within the boundaries you set. When an agent has an important action to take, like sending a campaign, drafting a follow-up or scheduling a post, it brings that recommendation to you first.
You approve it. Then Symphony executes. This is intentional: Symphony is designed to remove the overhead of managing your business, not your oversight of it.
From River K Benson, founder of Joy and Forge Forward:
"My job shifted from daily details to monthly direction and approval, freeing up huge amounts of time."
11. Mobile-first: no setup, no desk required
Symphony is built for the way independent business owners actually work: on their phone, between jobs, at the end of a shift. Getting started requires nothing more than a conversation. No workflow builder to configure.
No integrations to set up before you see value. No manual to read. Whether you are thinking about how to make a website from scratch or already have a Wix site running, Symphony connects to your existing setup in minutes.
Symphony is available on iOS and Android, with a desktop version for longer working sessions, so the same agents and chats follow you between devices.
Symphony by Wix is a zero-setup platform where getting started requires nothing more than a conversation, activating a full agent team without any configuration.
“The mobile-first decision wasn’t just a UX choice,” says Marine Levy. “It was a product philosophy. If you’re a plumber, you’re not at a desk. If you’re a personal trainer, you’re not opening a laptop between sessions. Symphony goes where the owner is, and it doesn’t ask them to context-switch to use it.”
From Jenny Drouillard, owner of Tutoring Solutions:
"I can talk to Symphony in the car through my speak system and have a work meeting on the go between dance and soccer and all of the things."
Symphony is built for independent business owners. It's designed for the pace and structure of a small business, not enterprise workflows. If you're scaling into a larger operation, it grows with you up to a point.
Keep reading:
Symphony by Wix features in action: 3 walkthroughs
Features make more sense when you see them working together. Here's how three common jobs run in Symphony, from the first message to the result.
Walkthrough 1: reply to every new lead within minutes
Tell Maestro the goal. For example: reply to every new enquiry quickly and follow up if they go quiet.
Maestro assigns the work. Your outreach and scheduling agents pick it up and connect to your inbox and calendar.
You approve the approach. The agents draft replies in your tone and propose a follow-up schedule for your sign-off.
Leads get answered. New enquiries get a fast response, and booked calls land straight in your calendar.
Features used: orchestrator, built-in agents, integrations, human approval loop.
From Jenny Drouillard, owner of Tutoring Solutions:
"If I don't get to a lead until the end of the day, they may have already picked another business because they responded faster."
Walkthrough 2: launch a Black Friday offer
Describe the offer. Tell Maestro the discount, the products and the dates.
Agents build it. Your agents create the discount codes, free delivery and gift badges in your store.
You approve the campaign. The marketing agent proposes emails, social posts and abandoned cart reminders for you to review.
It runs on schedule. Agents switch the offer on and off at the right time, and the dashboard shows how it's performing.
Features used: orchestrator, marketing agent, integrations, visual dashboard. For a full plan, see this Black Friday strategy with AI agents.
Walkthrough 3: clean up your store's SEO
Ask for a review. Tell Maestro you want your product pages to perform better in search.
Agents audit each product. Research and design agents check titles, descriptions and URL slugs product by product.
You review the changes. Suggested updates come back to you for approval before anything goes live.
Updates go live. Approved changes are applied to your Wix site, and the agents remember your preferences for next time.
Features used: built-in agents, continuous learning, integrations, human approval loop.
From Josh Roberts, founder of JRWebsites:
"Over the next couple of days, it worked through the site product by product, researching each one individually and writing titles and descriptions that actually reflected what made that product worth clicking on, rather than a copy-paste template."
How Symphony by Wix's features work together
None of Symphony’s features operate in isolation. The orchestrator coordinates across all of them. The built-in agents carry knowledge that makes proactivity more accurate.
The integrations give the visual dashboard something real to show. The human approval loop keeps everything under your control while Symphony handles the execution.
Expert tip from Neomi Tirosh, Lead Product & UX at Symphony by Wix:
"The hardest part of being a business owner was never the vision, it's that there's only one of you. Symphony changes that. It hands every owner a whole team of agents who pick up the work, learn the business and act on it so the ideas you've been carrying alone finally have an AI team behind them."
For an independent business owner, that combination is what makes the platform different from a general-purpose AI website builder or automation tool.
Symphony by Wix is not built for a business with a technical team and a six-month implementation timeline. It’s built for people running everything themselves, who want to compete at a higher level than their current capacity allows.
Keep reading:
How much do Symphony by Wix features cost?
The core features, including the orchestrator, multiple agents, integrations, 24/7 agent activity and visual success metrics, come with every Symphony plan, including Free.
Plans differ in AI credits, how many of your tools agents can work across and support: Free ($0, 500 credits a month), Basic ($16/month billed yearly, 2,000 credits), Pro ($40/month billed yearly, 5,000 credits) and Max ($80/month billed yearly, 12,000 credits and priority support).
Check the official Symphony pricing page for monthly prices.
Learn more:
Ready to see these features work for your business? Start with Symphony by Wix for free and meet your team of AI agents.
Symphony by Wix feature FAQ:
What are the main features of Symphony by Wix?
Symphony includes 11 core features: the orchestrator, built-in agents covering outreach, marketing, scheduling, research, finance and design, custom agents, external agents, proactive intelligence, continuous learning, integrations, workspaces, a visual dashboard, a human approval loop and a mobile-first interface.
What is the orchestrator?
The orchestrator is the single conversation you interact with in Symphony. It gets to know your business, works out which agents are best suited for each task and dispatches them in the background. You never have to decide which agent to use or manage how they coordinate.
What are Symphony's built-in agents?
Built-in agents are pre-configured specialists that cover six business functions: outreach, marketing, scheduling, research, finance and design. Each one carries 20 years of Wix expertise from over 300 million businesses, so they understand your industry from day one without any additional configuration.
Which Symphony by Wix features are included in the free plan?
The core features come with every plan, including Free: the orchestrator, multiple AI agents, integrations, 24/7 agent activity, mobile and desktop apps and visual success metrics. Paid plans add more AI credits, more connected tools and, on Max, priority support.
How is Symphony by Wix different from Wix Automations?
Wix Automations runs on rules you set: when something happens, a fixed action follows. Symphony's agents make decisions within the boundaries you set, choosing what to do next based on your goals, and they bring important actions to you for approval.
