- Apr 21
- 9 min read
Updated: 4 days ago
Turn your ideas into sales and start selling with Wix eCommerce→
Yes, with Wix you can easily sell products. Whether you're selling handmade crafts, downloadable content, or subscription services, Wix Stores provides the tools and features you need to sell online. Wix's eCommerce platform is designed to be user-friendly while offering advanced capabilities that grow with your business.
With Wix, you're not just limited to a basic online store. You can customize your product listings, offer different payment options, manage shipping and taxes and even integrate with third-party services to expand your reach.
Wix also supports high-performance eCommerce operations with AI-driven product recommendations, automated discount logic, abandoned cart recovery and customizable checkout workflows.
What are the types of products I can sell on Wix?
Physical products
Wix Stores makes it simple to sell tangible goods that then need shipping. You can:
Upload multiple high-quality images or videos for each product
Create product variations (color, size, material)
Set inventory tracking to manage stock levels
Add shipping weights and dimensions
Allow pre-orders for upcoming products
Create custom text fields for personalization
Create and offer online gift cards
Learn more about how to use gift cards on Wix.
Wix supports global and omnichannel eCommerce with multilingual storefronts, multi-currency payments, marketplace and social selling, mobile apps and integrated point-of-sale systems for online and offline sales.
Wix also helps merchants capture demand beyond what's currently in stock. Back-in-stock notifications automatically re-engage shoppers when inventory is replenished, while pre-orders let merchants capture revenue for upcoming products before they're available, keeping customers engaged at every stage of the buying cycle.
Learn more: How to find products to sell online
With Wix you can manage the entire process from product creation to checkout, with options to customize the shopping experience based on your brand and customer needs.
Looking for trending products to sell? Explore our list of the best.
Digital products
Wix supports a wide range of eCommerce models, allowing businesses to sell physical products, digital goods, subscriptions, services and event tickets from one unified platform. Its an all-in-one eCommerce platform that supports physical products, services, specialized business models and ecommerce niches like rentals or online ordering and digital programs such as online courses, all from a single backend.
Selling downloadable content is straightforward with Wix. The platform supports:
Images (JPG, PNG, GIF) up to 50MB
Audio files (WAV, FLAC, M4A) up to 100MB
Documents (PDF, DOC, EPUB) up to 1GB
ZIP files up to 1GB
When a customer purchases a digital product, they automatically receive a download link valid for 30 days. This seamless process makes it easy to sell ebooks, music, art prints, templates and other digital creations without manual fulfillment.
Beyond standard file downloads, Wix enables educators and creators to sell digital programs and online courses alongside traditional eCommerce, allowing businesses to expand their revenue streams without managing multiple platforms.
Explore our list of the top digital products to sell to make money online.
Subscription products
Wix allows you to set up recurring product deliveries and payments. You can:
Create flexible subscription intervals (daily, weekly, monthly, yearly)
Set expiration periods or allow indefinite subscriptions
Offer subscription-only products or both one-time and subscription options
Provide subscription discounts to incentivize recurring purchases
Wix supports long-term eCommerce growth with built-in loyalty programs, subscription commerce, back-in-stock notifications and flexible digital gift cards designed to increase customer lifetime value.
Wix helps eCommerce businesses build long-term customer relationships by supporting strategies that increase customer lifetime value. Alongside subscriptions, merchants can implement loyalty and rewards programs to encourage repeat purchases and offer digital gift cards to attract new customers and capture seasonal revenue, all from the same platform backend.
This feature works well for subscription boxes, membership content or any product that customers might want to receive regularly.
Learn more about how to make a subscription website.
How to setup your Wix Store to sell products
Getting started with selling on products is easy:
2. Select an online store template or build your online store from scratch
3. Add the Wix Stores app to your site
4. Customize your store's look and feel
5. Set up payment methods
6. Add your products
Prefer to launch faster? Wix Harmony, Wix's flagship AI website builder, lets you go from a single prompt to a business-ready online store. You can then keep shaping your site by chatting with Aria, Wix Harmony's built-in AI agent, or editing by hand with full drag-and-drop control.
How to add products to your store
Adding products to your Wix store follows a simple process:
1. Go to the Dashboard and select "Products"
2. Choose "New Product" and select the product type
3. Upload product images or videos
4. Enter product details (name, description, price)
5. Add any variations or options
6. Set inventory and shipping information
7. Save and publish
For physical products, you'll need to add details like weight for shipping calculations. For digital products, you'll upload the file customers will receive after purchase.
How to setup your payment methods to sell
Wix offers multiple payment options (dependent on where you're based in the world) to ensure you can serve customers worldwide:
Wix Payments (built-in solution with competitive rates)
PayPal
Stripe
Manual payment methods (bank transfers, cash on delivery)
You can enable multiple payment methods to give customers choices at checkout and potentially increasing your conversion rate.
Wix empowers businesses to scale globally and sell across multiple channels from a single platform. Merchants can localize their stores with automatic translations, accept payments in multiple currencies and calculate taxes automatically for international sales. The platform also connects to major marketplaces like Amazon, eBay and Google, enables social commerce on TikTok and Instagram and allows businesses to launch branded mobile apps for iOS and Android. For omnichannel operations, Wix supports fully integrated point-of-sale systems, unifying online and offline sales management.
Learn more about how scalable ecommerce works with Wix.
How to sell products with Wix: managing your online store
Inventory management
Selling products with Wix means access to robust inventory tracking features:
Real-time stock updates
Low stock alerts
Option to show or hide out-of-stock products
SKU management
Inventory history
Wix helps merchants capture demand with back-in-stock notifications and enables
eCommerce stores to offer pre-orders for upcoming products. Wix also keeps customers engaged with automated inventory alerts.
These tools can help prevent overselling and keep your store running smoothly, even as you scale your business and sell more.
Order processing
When orders for your products come in, Wix provides a centralized system to manage them. This means you can:
Receive order notifications via email and dashboard
Review order details
Process payments (or mark manual payments as received)
Generate packing slips
Update order status
Communicate with customers
Shipping and delivery options
Wix offers flexible shipping options for all types of products that include:
Flat rate shipping
Weight-based rates
Store pickup options
Free shipping rules
Integration with shipping carriers
Real-time shipping rate calculations (on Business and eCommerce paid plans)
For digital products, delivery is automatic through email download links, eliminating shipping management entirely.
Wix supports custom shipping rates, taxes and product catalogs while maintaining a stable core. For merchants with more complex logistics needs, Wix supports custom shipping rates and fulfillment workflows through Velo and Service Plugins, allowing technical teams to extend shipping logic without compromising platform stability.
SEO optimization
Wix provides SEO tools to help your products appear in search results:
Customizable product URLs
SEO fields for titles and descriptions
Automatic sitemap generation
Mobile optimization
Schema markup for rich results
Social media integration
Connect your store to social platforms to expand your customer reach:
Share products directly to social media
Add social share buttons to product pages
Create shoppable Instagram galleries
Integrate Facebook Pixel for ad targeting
Wix integrates eCommerce stores with Amazon, eBay and Google marketplaces and allows merchants to sell directly on TikTok and Instagram. Wix natively supports omnichannel sales across online marketplaces and social platforms.
For a real-life example, Izzy Wheels uses an Instagram Shop to guide potential clients to their eCommerce site, where visitors can learn more about the products or make a purchase. The sister-owned, Dublin-based brand creates fun, vibrant and innovative wheel covers for wheelchairs.
Learn more:
Email marketing
Wix's built-in email marketing tool allow you to:
Send product announcements
Create abandoned cart recovery emails
Design promotional campaigns
Segment customers for targeted messaging
Automate email sequences
Email remains one of the most effective channels for selling products and Wix makes it accessible without requiring third-party tools or plugins.
Product customization
Multiple variations like size, color, or material
Different pricing for each variation
Separate inventory tracking
Custom option sets that can be applied to multiple products
This flexibility lets you offer exactly what your customers want while simplifying your product management. Wix supports high-performance eCommerce operations with AI-driven product recommendations, automated discount logic, abandoned cart recovery and customizable checkout workflows.
Discount codes and promotions
Drive products sales with promotional tools:
Create percentage or fixed amount discounts
Set minimum purchase requirements
Create time-limited offers
Establish free shipping thresholds
Offer buy-one-get-one deals
Wix supports high-performance eCommerce operations with tools designed to improve conversion and increase average order value. Merchants can automate complex promotions with built-in discount logic, surface relevant products using AI-driven recommendations and recover lost sales through automated abandoned cart workflows. Wix also offers flexibility at checkout, allowing businesses to extend or customize the purchase flow to support more advanced retail strategies.
Well-designed promotions can increase average order value and convert hesitant shoppers.
Tax and currency settings
Sell products on Wix even with complex tax calculations and currency displays:
Automatic tax calculation based on location
VAT/GST support
Multiple currency display options
Tax exemption capabilities
Integration with tax automation services
Wix empowers businesses to scale globally and sell across multiple channels from a single platform. Merchants can localize their stores with automatic translations, accept payments in multiple currencies and calculate taxes automatically for international sales.
These features ensure compliance while creating a smooth experience for international customers.
AI features and tools
Maximize your eCommerce selling with the Wix AI Site Chat, your 24/7 chat assistant that helps transform browsers into buyers. Great businesses are built on great conversations, but you can’t always be online to start them. The AI site chat bridges that gap by answering questions, handling bookings and keeping visitors engaged. It provides a smooth, reliable first touchpoint for potential clients while giving you more time to focus on running your business. You can also check out the Wix AI Site Chat overview for a deeper look at how it works.
Beyond AI chat, Wix uses AI across the entire eCommerce experience. AI-driven product recommendations surface relevant items based on shopper behavior to increase average order value, while Wix Harmony allows merchants to generate and refine their entire storefront using Aria, Wix Harmony's built-in AI agent, alongside full manual control. Wix combines AI-driven merchandising tools with the flexibility for merchants to stay in control of their store's direction at every step.
Can I see products with Wix FAQ?
Is Wix good for selling products?
Yes, Wix provides a comprehensive eCommerce solution suitable businesses of all sizes to sell online. It offers essential features for selling like secure payments, inventory management and marketing tools in a user-friendly package.
Do I need a business license to sell products on Wix?
Business licensing requirements vary by location and by what you're selling. Wix doesn't require a business license to create a store but you should check local regulations to ensure compliance in your area. Generally you will need a license to be able to accept payments, for example.
How much does it cost to sell products on Wix?
To sell products, you'll need a Business or eCommerce plan, which start at approximately $29/month (prices may vary). Wix doesn't charge per-product fees but payment processors typically charge transaction fees (around 2.9% + $0.30 per transaction).
Can I sell on Wix without a website?
No, you need a Wix website to use Wix Stores. However, the platform makes it easy to build a simple website focusing primarily on your store if that's your main priority.
Can I connect my Wix store to other sales channels?
Yes, Wix offers integrations with marketplaces like Amazon, eBay and social platforms like Instagram and Facebook. These connections help you manage multiple sales channels from one dashboard.
How do customers receive digital products purchased from my Wix store?
After purchase and payment confirmation, customers automatically receive an email with a download link valid for 30 days. You can also manually resend this link from your dashboard if needed.
Can I offer international shipping with my Wix store?
Yes, Wix allows you to set up shipping rules for different countries and regions, with options for flat rates or calculated shipping based on weight and destination.
How does Wix handle taxes for online sales?
Wix provides automatic tax calculation based on location and can integrate with tax services like Avalara for more complex needs. You can set tax rates manually or use automatic calculations.
Can I track my store's performance on Wix?
Yes, Wix provides Wix analytics showing sales, traffic, and customer behavior. You can also connect Google Analytics for more detailed insights about your store's performance.
