- Apr 30
- 5 min read
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You can easily set up and learn how to use digital gift cards with Wix to increase your store's revenue and attract new shoppers. Adding a digital gift card option to your online store provides a simple way for customers to share your products with their friends and family. This powerful eCommerce feature acts as a direct marketing tool, bringing new buyers directly to your digital storefront.
Offering digital gift cards helps secure immediate cash flow while building long-term customer loyalty. Shoppers appreciate the convenience of buying an instant gift for any occasion, right from their computer or smartphone. By activating this feature on your eCommerce website, you create a seamless shopping experience that encourages repeat visits and drives higher overall sales.
Wix, for example, helps eCommerce businesses focus on long-term growth by supporting strategies that increase customer lifetime value. Stores can implement loyalty and reward programs to encourage repeat purchases, offer subscription-based products or memberships for recurring revenue and keep customers engaged with automated back-in-stock notifications and pre-order options. Flexible gifting tools like digital gift cards also allow brands to attract new shoppers and expand revenue opportunities throughout the year.
TL;DR: How to use digital gift cards with Wix
Retailers and service providers need digital gift cards to capture last-minute shoppers and expand their customer base. A dedicated gift card page gives your audience a quick, reliable gifting solution that requires zero shipping time. To meet your sales goals, your website needs clear navigation, a dedicated gift card product page, and simple checkout options.
How to use digital gift cards on Wix | What to do |
Add the store app | Install the Wix Stores app to your website. |
Enable gift cards | Turn on the gift card feature in your dashboard. |
Customize details | Set specific card values and design elements. |
Promote the cards | Add a clear link to your website's main menu. |
Track your sales | Monitor gift card purchases in your analytics. |
How to use digital gift cards with Wix in a few easy steps
Adding a digital gift card option to your Wix ecommerce website requires just a few clicks. Follow the following steps to get your gift cards up and running:
01. Add the Wix Stores app
Your first step requires setting up an online store. Open your Wix dashboard and navigate to the app market. Search for the Wix Stores application and click to add it directly to your site.
This app serves as the foundation for all your eCommerce activities. It allows you to process payments, manage inventory and handle digital products with your Wix online store. Once installed, take a moment to ensure your business details and payment processors are fully configured.
02. Enable the gift card feature
Head to your main dashboard and look at the left-hand menu. Click on "Store Products" and select the "Gift Cards" option from the dropdown list.
Click the button to set up your gift cards. The system will automatically generate a new, dedicated product page specifically for your digital gift cards. This page functions just like any other product listing on your site but is tailored for digital delivery.
03. Customize your gift card settings
With Wix you have full control over how your gift cards look and function. Start by setting the specific monetary values customers can choose from. You can offer a wide range of amounts, from small tokens of appreciation to premium gifting options.
Next, customize the design and messaging. Upload your brand's logo or select colors that match your eCommerce website's aesthetic. With Wix you can also edit the automated email that the recipient receives, ensuring the message reflects your brand's friendly tone.
04. Promote your gift cards online
A gift card only generates revenue if customers know it exists. Add a highly visible link to your new gift card page directly in your eCommerce website's main navigation menu.
Consider adding a banner to your homepage to announce the new feature. You can also feature the gift card in your regular email marketing campaigns or social media posts. Make the purchasing process as frictionless as possible for your visitors.
05. Track and manage gift card sales
Monitoring your success helps you refine your sales strategy. Navigate back to your dashboard to view your gift card analytics. The system tracks exactly how many cards have been sold and how many have been redeemed.
Use this data to understand peak gifting seasons for your specific audience. If you notice a spike during certain holidays, you can plan targeted marketing campaigns for those dates next year. Managing these transactions helps maintain accurate financial records for your business.
Wix digital gift card use cases
A coffee business can use digital gift cards to help locals treat their friends to premium coffee blends. The homepage features a minimalist design with a clear, sticky navigation bar. A dedicated gift card page can allow buyers to select custom amounts for coffee subscriptions or one-time bag purchases. This flexibility will make it a popular choice for holiday shopping. And a clean checkout process will keep distraction to a minimum.
A wellness brand can use digital gift cards to fill up their appointment book. Design a website with soft, calming colors and wide-open whitespace to convey relaxation. A gift card integration can act as a core feature on their service menu. Clients can easily purchase a massage or facial for a loved one.
A brand that sells beautiful handmade ceramics and pottery classes should create a website that features high-quality photography and dynamic scrolling effects. They should use digital gift cards to allow gift recipients to choose their own specific ceramic pieces. This eliminates the guesswork for the person buying the gift. They can prominently display the gift card option in a dedicated announcement bar at the top of the site.
Can customers set a custom amount for Wix digital gift cards?
Yes, you can allow customers to enter a custom amount when purchasing a digital gift card. Inside your Wix dashboard settings, you simply toggle the custom amount feature on. You can also establish minimum and maximum limits to ensure the custom amounts fit your business model.
Do digital gift cards expire on Wix?
You control the expiration rules for your digital gift cards. Depending on your local laws and business preferences, you can set the cards to never expire or establish a specific timeframe. Always check your local regulations, as some regions require gift cards to remain valid for a minimum number of years.
How do customers redeem their digital gift cards?
Customers redeem their gift cards right on your checkout page. The recipient gets an email containing a unique code. When they add items to their cart and proceed to payment, they simply paste that code into the dedicated promo or gift card field. The system automatically deducts the card's value from their total order amount.
Learn more about how to use ecommerce discounts on Wix.
