Updated: Aug 26
Get the perfect domain for your eCommerce store: find your domain→
To set up a customer loyalty program with Wix, open your site dashboard, launch the built-in Loyalty Program, choose how customers earn points and pick the rewards they can redeem.
When it comes to running a business in the competitive world of eCommerce and selling online, getting a customer to make a purchase is great but having them come back consistently is what builds a brand that lasts.
If you’re running a Wix store, you have a powerful, built-in tool at your fingertips to make this happen. Wix provides built-in loyalty and rewards programs for online stores that enables eCommerce businesses to easily create customer loyalty programs. They also support reward points systems that encourage repeat purchases.
Here's how to set up and optimize your Wix Loyalty Program to keep your customers coming back for more.
TL;DR: customer loyalty program with Wix eCommerce
The Wix Loyalty Program is a built-in tool that turns one-time shoppers into repeat customers with points and rewards, managed entirely from your site dashboard. Wix supports long-term eCommerce growth with built-in loyalty programs, subscription commerce, back-in-stock notifications and flexible digital gift cards designed to increase customer lifetime value.
What you'll learn:
How to launch and name your loyalty program
How to choose the ways customers earn points
How to set up rewards like percentage discounts, fixed amounts and free shipping
How to add tiers, customize your loyalty pages and manage the program
Ready to start selling online? Build a custom online store with Wix and get the tools to sell, manage and grow your business from one dashboard. Customize every detail, reach customers across channels and market your brand with built-in SEO and marketing tools.
How to setup a customer loyalty program with Wix eCommerce
Go to Loyalty Program in your site's dashboard.
Click Start Now.
Enter your program info:
Program name: Enter your loyalty program name.
Points name: Click the drop-down and choose the term you want to use to describe "points" on your site:
Points: The default "Points" term is used to describe loyalty points.
Custom name: Enter the name you want to use to describe loyalty points (e.g. "Stars" or "Hearts").
Points icon: Select a loyalty points icon or upload your own.
Click Continue to Setup.
Learn more about what is a customer loyalty program.
How to optimize your customer loyalty program with Wix eCommerce
01. Incentives to earn
A loyalty program is only as effective as the incentives it offers. With Wix, you can tailor Ways to Earn to match your specific online sales goals.
While most programs focus on spending, you can reward customers for various actions:
Purchases: The standard "Earn X points for every $1 spent."
Site engagement: Reward customers for becoming a site member or signing up for a newsletter.
Specific business actions: If you use other Wix features, you can reward customers for booking a session (Wix Bookings), placing a restaurant order or even RSVPing to an event.
Social and personal: Give points for following your social media channels or celebrating a birthday.
Pro Tip: Use Wix Automations to create even more creative ways to earn, ensuring your program feels dynamic and engaging. Wix supports reward points systems that encourage repeat purchases.
02. Customer rewards
Rewards are the prizes customers receive when they hit a point milestone. These are then issued as coupons that can be applied at checkout. When selling online with Wix you can offer a wide range of customer rewards:
Percentage discounts: (e.g., 15% off a booking or service).
Fixed amount off: (e.g., $10 off your next purchase).
Free shipping: A major incentive for online shoppers.
When a customer earns enough points, they’ll see their available rewards on their personal "My Rewards" page and receive an automated email with a code to copy and paste.
Learn more: How to build a post-purchase email flow
03. Level up your loyalty program
Want to encourage your super-fans to spend even more? Use Loyalty Tiers because
by creating levels (like Bronze, Silver and Gold), you gamify the experience.
Customers in higher tiers can earn points at a faster rate or unlock exclusive rewards, making them feel like VIPs.
04. Customize the experience
Your loyalty program shouldn't feel like a third-party add-on it should be a seamless part of your brand. Wix adds two specific pages to your site when you install the program:
The Loyalty Program Page: This is your "Sales Pitch." It’s where visitors learn how the program works and how to join.
The My Rewards Page: This is the member’s dashboard. Here, they can see their points total, track their progress and claim their coupons.
Customization tip: In the Wix Editor, you can change the design, fonts and colors of these pages. You can even customize the Points Icon to match your brand, for example, selling coffee? Use a coffee bean icon to brand it.
05. Manage your online community
As a store owner, you have full control from your Wix Dashboard or the Wix Owner App:
Manual adjustments: You can manually give points to a customer to thank them for a review or correct an offline purchase.
Performance tracking: View your list of participants and see who your most loyal customers are.
Pause and resume: If you need to revamp your strategy, you can "Inactivate" the program at any time and resume it later.
Learn more: What are digital gift cards?
Customer loyalty program with Wix eCommerce FAQ
Do loyalty points expire?
Points expiration is optional. Store owners can turn it on from the Points section of the dashboard and choose how long customers have to redeem points along with the share that expires. Wix can also send a reminder email 14 days before points expire.
Does a Wix loyalty program cost extra to set up?
The Loyalty Program itself doesn't carry a separate fee, but launching it requires an upgraded site plan and some features like points expiration need one of the supported upgraded plans.
Can customers earn and redeem points across different Wix products?
Yes. The Wix Loyalty Program works across Wix Stores, Wix Bookings, Wix Restaurants, Wix Pricing Plans, Wix Events and Wix Online Programs so customers can earn and redeem the same points no matter which of these they use on your site.
