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20 best dropshipping products to sell online


best dropshipping products

The success of any dropshipping business depends on knowing which products are worth selling. But for new entrepreneurs, this is easier said than done. You might find yourself wondering: How do you identify the best dropshipping products, exactly? How can you earn the highest profit? And what niches are bound to stand the test of time?


The good news is that helpful guidance and insight are right at your fingertips. In this article, we’ll cover how to pick the best dropshipping products so that you can get started selling right away. Let’s dive into everything you need to know to successfully choose the best dropshipping products for your online store.


Ready, set, sell: fire up our dropshipping website builder today. 



What is dropshipping?


Dropshipping is a retail fulfillment method where your store doesn't physically carry the products it sells. Instead, when you sell a product using the dropshipping model, you purchase the item from a third-party supplier—usually a wholesaler or manufacturer—who is responsible for fulfilling the orders on your behalf. 


As a result, you—the seller—don't have to handle the product directly, nor do you have to find the time, money or space to stock physical inventory. This is an eCommerce model that is accessible to almost anyone, thanks in part to its low overhead costs and low barriers to entry.


Oftentimes, dropshipping involves selling products directly to consumers. If you're a business dropshipping to another business instead, then you're involved in B2B dropshipping.



dropshipping products and how does dropshipping work


20 best dropshipping products (plus bonus ideas)


When you start researching the best dropshipping products, you’ll find countless dropshipping niches that cover just about every product category you can imagine. But, for the best chances at a profitable business, consider picking from the top dropshipping products below:



Clothing and accessories dropshipping products


Fashion is big business, with the size of the global apparel market expected to top $2 trillion by 2028. What’s more, fashion accounts for roughly 23% of total online retail sales, making this a viable product category for dropshippers. Here are some products you could consider selling within this niche.



dropshipping products: athleisure google trends


01. Statement tees


T-shirts are an everyday wardrobe essential and a solid product option for dropshippers. They’re also a great option for existing businesses to boost their revenue. For example, a health and wellness store might dropship organic cotton tees that say “I love avocados.” 


Merchants can browse the offerings from T-shirt dropshipping suppliers for a wide range of tees or create their own unique designs using a print-on-demand model. Wix seamlessly integrates with Printful and Modalyst, making it easy to get started.



t-shirt best dropshipping products


02. Athleisure


Athleisure—from tank tops to sports bras to leggings—has been trendy for years now and is a popular category among the best dropshipping products. This is true even for shoppers who are looking to engage in a little more leisure than athleticism, and who just want a comfortable outfit to lounge in. 


Athleisure frequently gains trend traction on platforms like TikTok, where influencers are prone to feature a favorite pair of leggings or lounge pants and trigger a massive spike in sales. This is what makes it a top contender among options for clothing dropshipping.



03. Hats


Baseball caps, wooly hats, floppy beach hats, bucket hats—the list is endless. When it comes to selling any wearable garment, it’s wise to consider seasonality and your target market. If you live in a cold climate and want to focus on a local market, choose practical options that will meet your customer’s needs. If you live in a place that enjoys year-round sunshine, protective hats with a wide brim are likely to be a hit.


The great thing about dropshipping is that it allows merchants to easily and quickly update their inventory, so if you want to change your offerings with the seasons, or notice that some products aren’t getting any traction, you can easily swap them out.


Hats are also a popular item when starting a print on demand business, a form of dropshipping that allows you to sell customized products with your own design or logo on them. You can integrate with print on demand companies, like Modalyst, Printful or Printify. Just like with traditional dropshipping, you can select from hundreds of products and outsource printing and fulfillment to your supplier.



dropshipping products: hats


Additional clothing and accessories to consider dropshipping


  • Maternity wear

  • Socks

  • Sweatpants

  • Sunglasses

  • Swimwear

  • Robes and slippers

  • Jackets/outerwear

  • Scarves

  • Gloves

  • Backpacks



Health and wellness dropshipping products


The worldwide wellness market has grown steadily over the past several years. By 2025, it’s projected to reach a whopping $6.99 trillion. For those with an interest in this niche, there are several stand-out products bound to be top-sellers.



time water bottle google trends


04. Hygiene products


Within this niche, dropshippers can capitalize on the fact that many of these products are regularly repurchased, which promises a steady stream of sales. Moreover, the hygiene product market has a ton of room for specialization. You can cater to specific customer needs, such as sensitive skin or eco-conscious preferences, to create a unique selling proposition for your online store.


There is always going to be a steady demand for personal care items and this niche covers a vast range of products, so you’ll need to dial in on what you feel most passionate about—or what the trends are currently favoring. From dental care to hand sanitizers and touchless door openers, high-quality hygiene products that are both safe to use and effective are in hot demand.


05. Water bottles


In recent years, one surprising product has shot to fame—time- and volume-marked water bottles. These water bottles are designed to encourage people to drink more water by making it easier for people to track their water consumption throughout the day. Some versions of the product have received more than 50,000 reviews on Amazon, gaining popularity with each year.



dropshipping products - water bottles


06. CBD-infused products


Cannabidiol (CBD) is one of the fastest-growing product categories on the market and has grown into a multimillion-dollar industry. The niche has a projected compound annual growth rate (CAGR) of 16.2% from 2023 to 2030.


One of the many cannabinoids, or compounds, found in the hemp plant, CBD is hailed for its positive effects on the body. If you’re targeting the health and wellness market, you’ll find a wide array of CBD-infused products to choose from: gummies, capsules, tinctures, oils, creams and many more. Before you sell CBD online, it’s best to research the laws in your own state and country, as well as the countries you intend to ship to. You’ll want to ensure the products you’re selling are legally permitted.



07. Yoga gear


Yoga gear can go beyond leggings. Target the booming home fitness market with affordable products that will make workouts more enjoyable. You can offer a full range of gear for yogis, from yoga mats to accessories like straps, blocks, towels and mat carriers. Often bright, colorful and eye-catching, these items make a great addition to any sports and wellness store.



dropshipping products: yoga gear


Additional health and wellness products to consider dropshipping


  • Supplements

  • Kinesiology tape

  • Foam rollers

  • Protein powders

  • Acupressure mats

  • Mindfulness journals

  • Posture correctors

  • Fitness trackers

  • Sleep masks

  • Meditation cushions



Home and garden dropshipping products


Most people love to spruce up their personal space with unique décor, furniture and plants, and the proof is in the numbers. Per Statista, revenue within the U.S. home décor market reached $126 billion in 2023. The market is expected to see a CAGR of 4.77% through 2028. Capitalizing on the ever-growing market for home automation products can also be a strategic move, providing customers with innovative and convenient solutions for smart living.


There are plenty of avenues you could go down with this dropshipping product option; we’ll outline a few favorites below.



dropshipping products: home decor google trends


08. Wall art


In the years following the pandemic, more people than ever are working from home either full-time or through a hybrid model. This has inspired many of us to spruce up the surroundings we look at all day long. Wall art is a simple way to do just that.


The sky’s the limit when it comes to dropshipping wall art. You can offer posters, framed photographic prints, tapestries, mirrors, clocks, neon signs and more—there are options to suit nearly every taste and style.



09. Planters and vases


Easy-to-manage (and hard-to-kill) plants like succulents never go out of vogue. Not only do they look cute, but they help to improve the air quality within your home. There are also reports of plants reducing stress and increasing productivity.


Help home décor enthusiasts bring greenery into their surroundings by offering all manner of pots for their plants, from ceramic planters to knitted hanging baskets. You could curate collections based around a theme—like dinosaur-shaped succulent pots, for example—or offer a little bit of everything.



dropshipping products: vases and home decor


10. Office accessories


Since working from home has become so commonplace, it’s now on individual people to stock and furnish their office. This leaves a potential business opportunity for your dropshipping store.


Naturally, those who work from home want to invest in products to help make their workspace more functional and comfortable. As a result, items like office chairs, desks, ergonomic supports, laptop stands and stationery are all dependably popular sellers. 



Additional home and garden products to consider dropshipping


  • Throw pillows

  • Terrariums

  • Wind chimes

  • Candles

  • Outdoor lanterns

  • Herb garden kits

  • Bird baths

  • Bird feeders

  • Area rugs

  • Outdoor fire pits



Kids and baby dropshipping products


Kids may be little but they sure need a lot of stuff—which is good news for anyone interested in selling that stuff. The market is booming, too: Grand View Research reports that the global baby product market is expected to reach $352.65 billion by 2030, with a CAGR of 5.7%. If you’re looking for the best dropshipping products, this is one niche worth exploring.



dropshipping products: baby carriers google trends


11. Baby essentials


If you’re looking to sell essentials, you can’t look past items like baby wipes and diapers. Parents go through hundreds of these a year. You might also want to consider appealing to a particular niche to stand out in this market and help boost your sales. 


For example, you could look into selling organic and recyclable baby wipes or reusable cloth diapers. These environmentally friendly options can be a lucrative option in an age when more and more consumers are demanding sustainability from the brands they shop with.



12. Kids' clothing and accessories


If there’s one thing we know about kids and babies, it’s that they grow like weeds—and as such, they go through clothing and accessories in the blink of an eye. From rompers to bibs and beyond, suppliers have a wealth of items you can choose from to fill up an online store. 


Add a unique element to your online store by offering custom printed items and selling them using a print-on-demand dropshipping service, like Printful and Printify.



dropshipping products, baby clothing


13. Baby carriers and baby bags


If you’re going to wear a baby accessory, you might as well make it a trendy-looking one. Fashionable slings, carriers and baby-wearing items are becoming more popular as parents look for ways to keep their babies close and free up their hands. 


Similarly, an essential baby bag, stuffed with diapers and wipes, needs to be both functional and wearable. Choose from bright colors, fun prints or chic neutrals.



14. Baby toys


Another great children’s product range to consider stocking is educational toys and learning devices. Parents and people purchasing for kids often consider the educational aspect an additional incentive to buy. 


There are a ton of low- and high-tech options. It’s also helpful to follow social media trends, as toy crazes for kids like “fidgets” and “pop-its” often emerge and can take the market by storm.


Additional kid and baby products to consider dropshipping


  • Baby monitors

  • Play mats

  • Blankets

  • Potty training aids

  • Lunchboxes

  • Safety gates

  • Mobiles

  • Baby skincare

  • Strollers

  • Teething rings



Gifts as dropshipping products


It’s difficult to quantify the size of the gift market, as it’s splintered into dozens of sectors that cover just about any special occasion you can think of. One smart way to tackle this niche is by keeping a close eye on products that trend on TikTok or see a spike in Google Trends.


dropshipping products: wedding gift google trends


15. Digital picture frames


Picture frames are a great go-to gift option for birthdays, anniversaries or special occasions. As a modern twist on this classic gift, you could sell digital picture frames instead.


Digital picture frames display photos in a slideshow format on an LCD screen. They typically pair with an app or web uploader where you can curate the images in your slideshow. A popular gift for parents and grandparents, this is a trendy product that you could build an entire store around.



16. Personalized mugs


Fun mugs or travel cups are always a handy gift option, especially when it comes to that friend, family member or work colleague who’s always sipping a hot drink. Choose from thousands of ready-made mugs with printed slogans or designs, or use a print-on-demand fulfillment method to bring your own slogans and designs to life. 


Think about your store’s target audience—gamers, coders, sports fans—and tailor your offerings to them. People love toting around a mug that shows their personality.



dropshipping products: print on demand mugs


17. Wedding accessories


The wedding market has always been a lucrative one, but these days, image-based social media apps like Instagram have opened up a whole new avenue for wedding accessories that help to tell a story. 


The options here cover wearable gifts for the bride and groom (think bathrobes and slippers), wedding favors, guestbooks, signage and so on—the list of potential products to stock is seemingly endless. Plus, the word of a good wedding business spreads quickly among vendors and clients. So once you have a few happy customers under your belt, they’re bound to sing your praises to others.



Additional gift products to consider dropshipping


  • Novelty socks

  • Photo albums

  • Novelty candies

  • Smartphone cases

  • Bath bombs

  • Keychains

  • Essential oil diffusers

  • Puzzles

  • Engraved cutting boards



Animal care and supplies as dropshipping products


People love spoiling their pets. In fact, despite the economic uncertainties of the past few years, spending on pets is on the up: 68% of consumers spent more on pet care in February 2023 than they did in January 2022. As far as the best dropshipping products go, this presents a profitable—and fun—opportunity for online sellers.


dropshipping products: dog beds google trends


18. Pet essentials


Today’s pets are part of the family, which is why animal care is a widely popular and growing market with products that are well suited to dropshipping. Animal care items, for the most part, are also durable, making them perfect candidates to survive a long shipping process. 


Why not position your store as a go-to place for every pet owner’s needs? Consider selling harnesses, collars, water bottles, food bowls, litter trays and other pet essentials that people going shopping are likely to repurchase.



19. Pet beds


If we humans get to sleep in comfortable beds, then why shouldn’t our pets? One of the most popular items to dropship as a result? Pet beds.


Prepare to be astonished at the sheer array of beds you can offer with pet dropshipping, from the practical to the outrageous (search “princess puppy bed”). Choose products that appeal to a wide market or a more targeted dropshipping niche.



pet beds dropshipping products


20. Pet toys


Pet owners sometimes need a way to distract their pets from chewing up their brand new pair of sneakers. 


Choose from thousands of furry teddies, squeaky balls, chew sticks and interactive toys. Pet toys are a great addition to your dropshipping inventory as they’re fun and eye-catching, making them tempting to buy. And, depending on your target audience, you can offer a variety of items at different price points.



Additional animal care products to consider dropshipping


  • Drinking fountains

  • Adjustable harnesses

  • Litter boxes

  • Pet carriers

  • Pet cameras

  • Ramps or steps

  • Custom ID tags

  • Pet strollers

  • First aid kits

  • Coats and apparel



Choosing a dropshipping supplier for your products


Finding a reliable dropshipping supplier is often cited as one of the biggest headaches in starting a dropshipping business. Whether you’re just starting your business or you’re looking to add products to your existing catalog, finding a reliable supplier is crucial for dropshipping success. Making the wrong choice could expose your business to unnecessary risk.


When you’re ready to start selling, you’ll need to connect your online store to a dropshipping platform so that you can browse their product offerings and see what’s right for your type of business. The good news is that eCommerce website builders like Wix can do so much more for you than just help you figure out how to create a website. They can connect you with dropshipping suppliers that have been pre-vetted and can be managed from your site editor. 


From the Wix App Market, you can connect your online store to some of the biggest and most reliable dropshipping companies in the industry:



If you plan on doing more in-depth research, it’s a good idea to make a plan on how you’ll evaluate potential suppliers. Keep the following tips in mind:


  • Read reviews: Check reviews and feedback from other dropshippers who have used these suppliers. Platforms like Trustpilot and Google Reviews can provide insights into a supplier's reliability and customer service quality. Pay attention to comments about product quality, shipping times and how the supplier handles issues.

  • Communication is key: Reach out to potential suppliers to test their responsiveness and communication skills. Reliable suppliers should respond promptly and professionally. Their willingness to answer your questions and address your concerns is a good indicator of their commitment to customer service.

  • Order samples: Before committing to a supplier, order samples of their products. This will allow you to assess the quality firsthand and understand their shipping times and packaging standards. It’s a small investment that can save you from future problems.

  • Check for experience and expertise: Experienced suppliers who have been in the business for a long time are generally more reliable. They understand the market dynamics and have established efficient processes. If they have expertise in your specific niche, that’s an added bonus.

  • Look for additional services: Some suppliers offer added services like custom labeling and packaging, which can help in building your brand and scaling. Suppliers who are willing to go the extra mile can be valuable partners in your business growth.

  • Understand the return and refund policies: A trustworthy supplier should have a clear and fair policy for returns and refunds. This is crucial for managing defective products and unsatisfied customers.



dropshipping products: modalyst for wix


How to choose the best dropshipping products to sell


Now that we’ve given you an idea of the wide array of products you can dropship, you’ll need to whittle down the list to your final selection. Don’t rush into your decision; it’s essential that you choose the right product offering to give your business the best chance of long-term success.



Do your research


Many people’s personal interests spark their business ideas. It’s reasonable to think that if you like something, maybe other people will, too. However, it’s best not to rely on a hunch or personal passions alone. To ensure your success, you’ll need to ground all of your product decisions in market research and data.


To determine if your product idea will be popular:


  • Research your competition: Look at their websites and the products they offer. Ask yourself, what are they doing right and what they could improve? How can your product offering be better than theirs?

  • Conduct interviews: Identify your ideal target audience and connect with them on social media. Scan online forums such as Reddit to give you insight into your target audience’s state of mind. Find out how you can solve their pain points. Ask yourself, what products could you dropship to tackle these issues?

  • See what’s trending: As they say in the industry, you need to “Keep your finger on the pulse.” Dropshipping lets you quickly and easily add items to your store, so it lends itself to trends more readily than traditional retail environments. One of the best things you can do to succeed at dropshipping is find popular trending items.

  • Use social media: Instagram and TikTok can be an invaluable resource to help you get an accurate understanding of what’s popular with your target market. Browsing through posts can even help you spot trends—in fashion, clothing and makeup—just as they’re kicking off. By selling the best dropshipping products, you can become a hit with a specific crowd simply by being aware of what they really want.

  • Review the Amazon “Best Sellers” page: With Amazon being the leading U.S. eCommerce marketplace, it helps to look at their “Best Sellers” page to see what’s popular. The page is updated several times a day and reflects the appetite of millions of buyers.

  • Check Google Trends: This is a great resource to see how many people are searching for and buying a particular product. It’s also a great way to double-check any product ideas you’ve gotten from social media, dropshipping platforms or Amazon. You can sort the trend data by country, which is also a super helpful way to know where you should sell your items and focus your marketing efforts.



Focus on a niche


Niche products often attract a smaller but more dedicated or enthusiastic customer base. By focusing your offering on a very specific target market, you are likely to have less competition and therefore have the opportunity to stand out—providing you have strong marketing strategies to let your niche audience know you exist.


Let’s look at a real-life example. Wix merchant Cruising Aviation targets a niche audience of aviation enthusiasts, selling hundreds of items, from tote bags to phone covers, with an aviation-related theme. Designed by a student pilot and targeted to an audience of “pilots, plane geeks and everyone addicted to aviation,” they ship worldwide and have created a dedicated page to provide shoppers with up-to-date shipping times.



dropshipping products and business eample: cruising aviation


Keep the bottom line in mind


In eCommerce, it’s always critical to consider how your price points and profit margins will impact your long-term success. Once you’ve found an item you’re interested in, you’ll need to evaluate your pricing strategy. The dropshipping world lends itself to marketplaces that sell large volumes of low-cost, white-labeled products. Often, you’ll be able to sell larger volumes of these items; however, the profit margin is usually quite slim. In contrast, the opposite is true for pricier products.


There isn’t an obvious preferred option between choosing to sell cheaper or pricier items. Your decision will depend on the demographics of your target audience. However, what you choose to sell will significantly impact your marketing and customer service activities.


More premium products are likely to involve higher outlays. You’ll need to provide more dedicated customer support, premium branding and packaging, and possibly more time marketing your product if it’s a high-cost purchase that requires deeper consideration, such as home gym equipment.


This is why it’s so important to calculate associated costs, not just the supplier costs. You might well find that it’s more worthwhile to sell fewer, more expensive products rather than hundreds of cheaper products in the end. Either way, you should work this out from the start. That way, you can plan and budget realistic financial projections for your online business.



Monitor your analytics


Once you start selling, it’s important to routinely monitor your store’s performance. Use analytics like those in your Wix Stores report for instant feedback on how shoppers browse your website. Look at the stats to see which product pages get the most clicks and the least. Use this information to inform your inventory, adding products that speak to your target audience and removing the ones that aren’t generating clicks.



Aim to attract repeat customers

Did you know that it can cost five times more to attract new customers to your business than to retain existing ones? One of the easiest ways to get repeat shoppers is to sell products that people buy regularly. This way, it will be intuitive rather than a hard sell. Some great examples of this include everyday supplies like hygiene products, stationery or cosmetics.


You can also target shoppers who are looking for convenience by selling product subscriptions, automating the purchase of commodity products like razors, diapers or pet food. Replenishment subscriptions are the perfect way to create a steady income while making life easy for your customers. Get creative with it, do your research and bake in a sales strategy that attracts repeat business.



dropshipping product and getting started: subscription ecommerce model


Know your shipping estimates


Dropshipping companies have suppliers all over the world, which is an important consideration when it comes to curating the product offerings of your online store. Many dropshippers allow you to filter your product search by region, which can be helpful for businesses that want to reduce shipping times or their carbon footprint. 


Whether you ship nationwide or internationally, it’s essential that you choose the best dropshipping products, packaging and logistics partners to ensure that orders arrive on time and intact. Merchants should try to be as open as possible, using FAQ pages or email marketing, to inform or update their customers when it comes to delivery time estimates or expected delays.



Put thought into your packaging


As an online business, the customer’s first physical interaction with your business is when they receive their package. First impressions are everything. You want customers to instantly feel happy with their purchase.


Spicing up your packaging can be an excellent tool for your dropshipping business. When done correctly, it can instantly make customers feel confident in their purchase, even before they’ve unwrapped what’s inside.



Use customer feedback


Customer satisfaction is important for all businesses, but it can feel especially important for newer businesses and businesses that sell more expensive items. It significantly impacts how you build your reputation.


Ideally, every merchant should test out the dropshipping process by ordering a product they intend to sell and experiencing the complete customer journey. Ask yourself, what were your first impressions? Is the product of high quality? Was the delivery time acceptable?


If you’re happy with your product and confident that you’ll receive positive reviews, set up automated emails to ask shoppers for feedback or connect to review apps that will collect and show customer feedback in your online store. Positive word of mouth, not just from influencers and reviewers but from everyday consumers, can provide vital traction when building a thriving business.



how to choose the best dropshipping products


What to choose for dropshipping: niche or trends?


When considering the best dropshipping products, think about whether you want to pick a dedicated niche or focus on trendy items. Note that there is no one-size-fits-all answer, as the best approach will vary depending on your individual circumstances and goals.


A niche is a specific market segment that you can target with your products. For example, you could choose to focus on selling women's clothing, pet supplies or home décor. The advantage of choosing a niche is that you can become an expert in your field and build a loyal customer base. However, it's important to choose a niche that is large enough to support your business, but not so large that you are competing with too many other businesses.


Meanwhile, trends are products that are popular or viral at the moment, often on social media. The advantage of selling trending products is that you can potentially make a lot of money quickly. Keep in mind that trends can change quickly, so you may need to adjust your business strategy accordingly.


If you're new to dropshipping, it's generally recommended to start with a niche. This will give you a chance to learn about your target market and develop a strong understanding of their needs. Once you have established a successful business in a niche, you can then consider expanding into trending products.



How to price dropshipping products


Dropshipping can be a relatively simple and cost-effective eCommerce strategy. But if you want to run a successful store, you’ll need to know how to price your products for dropshipping. Having a solid understanding of how different pricing methods will impact your sales, revenue and profit is critical.


Before you set a price on a product, you need to consider all of the costs associated with it, from the wholesale price to shipping costs and taxes. If you price an item too low, you won’t make much of a profit after covering your costs, and you’ll need to sell more to increase your profits. If you price too high, you run the risk of driving customers elsewhere. Finding a balance is key to your success.


Follow these steps to maximize your store’s potential:


  • Perform in-depth market and competitive research: Find your competitors and see what their customers are willing to pay. What is the average market price for your item? You might decide to undercut your competitors to drive business, but this strategy will only work if you can make a profit. 

  • Consider your short-term business goal: Decide if your aim is to increase revenue, profit margin or market share. You might be happy to price lower in an effort to gain market share.

  • Choose pricing strategies that align with your goals: If your goal is to be perceived as a premium brand, aim your prices higher. If you want to be seen as an affordable alternative to your competitors, price lower—but back it up with a solid marketing strategy to sell more. 

  • Determine a markup rate: This is a product’s retail price minus the wholesale price. It should strike a balance between making a profit and generating steady sales.

  • Experiment with different strategies and markup rates: Review your analytics to determine what’s working and what’s not. See if you can find a pattern in what price point is appealing to your customers.

  • Set pricing rules to automate pricing for dropship products: When you integrate your online store with a dropshipping platform, like Modalyst, pricing rules with predetermined markups are automatically set. However, you can easily modify them to suit your business needs.