Yes, Wix does have email marketing and once you've created a website, launching an email marketing campaign is easy to do (and free.)

Learn more about how to use Wix as a website builder and to manage your business.

Wix email marketing features

Intuitive email editor

Wix's easy-to-use editor, make it easy to create mobile-friendly emails in just a few minutes with no design degree required. You can create from scratch or choose from one of the editor's professionally designed templates to give yourself a head start. Then make it your own, tweak the fonts, play with colors, switch up the background even add a video.

Whether you’re promoting a product, sending out a newsletter, or just saying hello, you’ve got everything you need, in the email editor, to make it look polished and on-brand.

Email automation

With Wix's automated email campaigns, you can schedule perfectly timed messages to keep your customers in the loop, whether you’re announcing an upcoming event, running a flash sale or sending a friendly nudge to revisit your store.

Want to boost open rates? Add a personal touch with dynamic values that drop in your contacts’ names automatically. It’s a simple move that makes your emails feel less like mass mail and more like a conversation and that should mean more clicks, more engagement and more results.

Learn more: What is email automation?

Advanced data analytics

Wix's in-built analytics allow you to track everything in real time, from delivery and open rates to the exact links people are clicking.

Want to take it a step further? Run a split test (A/B testing) to see which version of your content resonates best. It's the easiest way to learn what’s working, what’s not and how to make every future campaign more effective.

Email templates

Choose from a range of professional designed templates that make it easy to create an email marketing campaign without needing to be a designer.

Learn more: What is email marketing?

How to create an email marketing campaign with Wix

Whether you're promoting a sale, sending out updates, or sharing your latest blog, this guide is designed to help make email marketing simple but impactful.

01. Choose a template or start from scratch

First head to the email marketing section in your Wix dashboard. You’ll be asked to choose how you want to start:

• Use a template: Wix has a range of professionally designed layouts for everything from product launches to templates for events.

• Create from scratch: Feeling creative? Start with a blank canvas and build your email exactly how you want.

Be inspired by these email marketing examples.

02. Customize your email

Now the fun part, customizing your email. With Wix's drag and drop editor you can:

• Add elements (images, buttons, dividers, you name it)

• Edit your text directly in the layout

• Choose a theme for fonts and colors

• Change the background

• Even switch text direction if needed

Pro tip: Keep your message short and sweet, think one to three short paragraphs. Too much text, the more chance of it landing in spam folders. Also, you know your audience, so think carefully about what will resonate with them. Whether its text, images or video make sure to consider all of your options.

When designing email layouts, prioritize mobile responsiveness, accessibility standards and a clean, visually appealing format that drives engagement. Balance text and visuals effectively, use proper headings and white space for easy scanning and ensure your calls-to-action are aligned with your messaging. Dor Cohen, distribution specialist at Wix.com

03. Preview and test

Before hitting send, remember to review your campaign. You can do this by clicking on Preview and Test (top right of the editor).

• Click the mobile icon to see how it’ll look on phones

• Click the desktop icon for the computer version

Pro tip: Send yourself a test email so you know exactly what your subscribers will see

This doesn’t count against your email quota, so feel free to test away. You can also send it to friends and family to get their opinion.

04. Choose your audience

Now it’s time to decide who to send your email to. You can:

• Pick individual contacts

• Use labels or segments to group people (like past buyers or newsletter subscribers)

• Import a list from Gmail or a CSV file if you’ve got new subscribers not in Wix yet

Pro tip: Don’t send to inactive contacts, it can mess with your delivery rates and increase the chances of your email going to spam. Wix lets you filter them out easily.

05. Press send (or schedule)

The last step is to give your email its final details and send it off. Here’s how to do it.

• Write your subject line, you can personalize it with your contact’s name or your site UR

• Set your "From Name" and reply-to email address

• Choose when to send: either now or schedule it for later

Once you click send, Wix will review it to make sure everything’s compliant, and then—boom—off it goes to your audience. And you can share the email link on social too.

Your email campaign is live, now what?

Once your campaign is live, keep an eye on your data. You’ll be able to see metrics and data that will allow you to evaluate the success of your campaign and identify where you need to make changes to improve your:

• Open rates

• Click-throughs

• Engagement trends

Learn more: Why use Wix?

Wix Email Marketing FAQ

Is Wix email marketing free?

Yes and with Wix's free email marketing you get access to a user-friendly drag-and-drop editor, designer-made templates, automated emails, audience segmentations and custom reports. Upgrade your plan if you want to add to your monthly email allowance, remove Wix branding from emails, schedule emails in advance, send emails from multiple email addresses or share emails in web view with a custom domain URL.

How many emails can I send a month?