“The true beauty of music is that it connects people. It carries a message, and we, the musicians, are the messengers,” said Roy Ayers, a prominent funk, soul and jazz composer.
Finishing a musical masterpiece is just the start of your role as a musician. Music has the power to move and shake its listeners, so when the creative process of composing a song or making an album is complete, it's time to share your finished product with the world.
Creating a music website that rocks as much as you do will open doors, enabling you to build your success and manage your career. In this article, we’ll show you how to create a music website of your own. As an extra bonus, we’ll go through a list of customizable music website templates created by Wix to jumpstart your own creation.
What is a music website?
Music websites act as an online resume for most professional musicians and bands - but it has the potential to be so much more. It’s a central hub where audiences from all over the world can listen to your music, learn about upcoming performances and get to know the personality behind your work.
Each music website is unique, and will reflect your musical personality by including unique design features that represent it. Depending on the stage of your career, it can embrace elements that will promote your music, sell tracks, grow your audiences and interact with your fans. If only Mozart were alive to see this.
Benefits of creating a music website
Whether you’re a solo artist or part of a band, creating a music website will be a process that garners rewards. Similar to starting a business, having a website to promote your tunes will help you build your fanbase, land new gigs and boost your reputation. Before you get started on building your site, think about the potential benefits you can acquire with it.
Landing gigs, contracts and press attention is the most challenging part of being in the music industry. It’s also crucial if you want to build your career. A music website will help you generate more leads, receive quicker responses and prove that you’re a professional who means business. Providing visitors with plenty of information about yourself and your music is the perfect way for booking agents to check out if you’re a good fit to work with them, or to give the press a comprehensive package of details.
Strengthen your fan base
Say hello to your growing fan club. A music website is a magnet for fans. By posting updates, tour schedules and samples of new music, you can keep your followers in the know. By doing this, you’ll increase engagement and harness loyalty within your fan base. Not to mention, the quick-to-share social media society we live in means you can rely on these fans to share your website’s domain name with friends. This digital word-of-mouth resource can increase sales of your music online and boost attendance at shows.
Sell your music
Of course, making money is not your only drive for making music - but many musicians dream of selling their tunes. By uploading tracks onto your music website, you can sell tracks directly to your fans online. If your music is already on a third party app, adding a Spotify playlist or tracks from your iTunes account is another way to share your music with fans.
What to include in a music website
Good vibes are a must, but besides that - how do you create a music website that will be as powerful as your music? Take into consideration the following design elements when you build your site and include the features that will help you reach your goals online.
Many visitors will come to your music website with one thing in mind: to listen. Thankfully, there are plenty of ways to let visitors tune in online. With Wix Music, fans can listen, download and purchase singles or albums directly from your website (huge plus: although it requires a premium subscription, there’s no commission). If you're creating a DJ website, for example, you can also upload playlists or add links to third party applications, such as Spotify, iTunes or SoundCloud.
Pro tip: Add free samples to your website so new visitors can get a taste of your sweet-sounding style. If they love what they hear, it will probably lead them to join your fan club and purchase your music.
A compelling About Us page
An About Us page is a strong element to include in any website, and it's all about making a good first impression. Here, you’ll tell visitors your story, using your own brand voice to communicate who you are, what type of music you create, and what inspires you the most. Your About Us page should include at least one high-quality photo of yourself or your entire band. If your band includes multiple members, this is the perfect place to include professional bios for each.
EPK stands for Electronic Press Kit - a dedicated spot for you to show off the professional highlights of your career. While you’re actively seeking out new gigs and publicity, an EPK page will give agents, venue managers or the press access to key information by showcasing your professional bio, music samples, press photos and reviews.
While you can always send these assets in an email format, a press kit appears more professional and makes it easy for interested parties to obtain them. Plus, they’ll appreciate seeing everything they need in a well-designed, organized location.
Whether you're live streaming a concert or performing in person, adding a calendar of events will help keep fans informed whenever you have a show. Posting these events in advance will upgrade your promotional efforts by building anticipation, especially when users have the option to sync your events with their own digital calendar. This way, they’ll get reminders when it comes time for your performances.
The best music websites will make sure that you never miss out on the chance to connect with potential fans. Adding a contact form to your website is an effective way to collect contact information from visitors to your site who are interested in your music. There are many ways to design a contact form that is noticeable, agreeable with the style of your site, and grabs all the information you need.
Once you have a list of contacts, try implementing email marketing strategies that will heighten the relationship you have with your following. You can send out a bi-monthly newsletter with updates, or treat your list of contacts like VIPs by sending them early samples of music or discounts to upcoming concerts.
Attractive visual elements
The design of your music website is an extension of your musical identity, so you’ll want to choose unique visual elements that reflect this. Ways to achieve this include generating a color palette, using a font style and adding imagery that represents and emphasize the mood of your music. Don't forget to integrate your band logo into your visual design, including your favicon and other details.
There are so many directions to consider, and fantastic web design trends you’ll want to include when making your music website - so whatever decisions you make along the way, try to keep in mind these basic web design tips when you envision your final product. Helpful rules such as maintaining visual hierarchy or including high quality images and videos will ensure a professional look throughout your website.
7 inspiring templates by Wix
Ready to rock a music website of your own? Check out this selection of Wix music website templates to learn about all the elements you can include. You can customize these websites yourself, or simply use them for inspiration when you start from scratch.
01. Techno Music Template
What makes this music website template so appealing is the fact that it's equally as trendy as it is functional. A stylish hamburger menu on the website header adds a touch of flair, making it easy for visitors to navigate to the different sections of your site. Here, they include pages dedicated to albums, singles, interviews and contact details.
Parallax scrolling is applied consistently throughout the template, which creates a stunning transition as you scroll down to view more content. The dynamic experience of it all is amplified by a hover effect applied to the text headers. Hover effects will change the color of selected content as users scroll over it - a detail that detail makes clicking through more enticing.
02. Soul Artist
This template is perfect for musicians who want their music website to embody a minimalist style while showcasing your talent. Ample homepage real estate is dedicated towards putting the musicians themselves in the spotlight, with space to add a high-quality image of yourself or your band, along with a text box for a short bio so you can immediately introduce yourself to visitors.
Fans don’t have to browse for long until they find your tunes and share them with your friends, since you can add your latest latest album to the homepage. Here, the playlist design perfectly matches the simple nature of the template. Wix Music gives you to the option to customize your playlist’s appearance by letting you change the design of your music player - your can switch up the colors and modify the font, too. Of course, adding an image of your album cover is a great way to make it official.
03. Rock One Pager
Videos have become an increasingly popular element to include in the design of music sites. Not only used for conveying information, adding videos to your website will improve its aesthetic appeal. In the case of this template, the video background generates an artistic effect that continues throughout the page.
While using Wix Music is an easy way to facilitate sales, you can post your music on platforms like Spotify or Apple Music as well. Adding a social bar to the side of your site’s homepage, like we see here, will make it easy for users to find you on these platforms.
Another notable aspect of this template’s design is the rocking contrast between the colorful highlights used against the rest of the black and white theme.
04. Jazz Musician
Artists can show off their skills and accomplishments with a touch of class using this music website template. The elegant color scheme sets the tone for the site, and a full page background image makes it even more intriguing.
Multiple text boxes give this homepage an original layout while leaving space to include important updates for fans and visitors to the site. Parallax scrolling puts this text in the forefront, but allows us to keep our eyes on the gorgeous background image as we read.
Overall, this template provides a great example of how different visual elements color can complement each other, resulting in a cohesive website design.
05. Electro Pop Singer
A picture’s worth a thousand words, so when you have an impressive image to show off - let it do the talking. With this template, the visual emphasis is on the background image of the homepage, providing a great opportunity to display a high quality press photo. On top of that, a simple navigation menu seamlessly directs visitors to the rest of the site’s content.
Artists who want to share more than music with their listeners should consider adding a blog to their music website. Including an attractive blog section, this template will allow you to give special content to your beloved fans. It’s a great opportunity to write about your musical technique, inspiration and upcoming projects - keeping your community involved in your work and connected to your process.
Another star element of this template is its contact page, which includes space for the musician’s own details while including an effective contact form design for visitors to sign up for a mailing list.
06. The Band
This template just screams cool, thanks to its retro colors and imagery. In fact, it’s a good reminder that your musical style can always manifest itself visually when creating a music website. Adding a frame to the background image, like we see here, can add even more character to the site, emphasizing the personality of your band.
Without getting distracted by the chic design elements, let’s remember what’s really important: sharing your music. As users scroll down the homepage, a large call-to-action button reads “Listen to our music.” That’s one savvy way to entice website viewers to navigate on over to the music page of your site.
07. Press Kit
Dedicated entirely to promoting your music online, this one-page website template is perfect for showcasing your music career highlights and EPK deck. As visitors scroll through the sleek design of your website, new elements - such as your bio, music samples, event schedule and press release - will be revealed to them.
Notice how the images of the photo gallery can be downloaded by visitors. This is great for press who want to share images of your band online and can be implemented by adding a document button to this section.
Last but not least, the template’s website footer leaves space for including essential contact details for getting in touch, as well as a sign up form for press, agents and fans who want to reach out after being impressed by the details included in your amazing music website.
How to create a music website with Wix:
Here’s how you can create your own music website:
Log in to your account or sign up for free.
Choose a music template to edit.
Edit text and add your name.
Click on the Wix Music player or go to Add > Music > Wix Music to add one.
Select Manage Your Music to create an album, single or playlist.
Upload multiple tracks in MP3, WAV, FLAC or ALAC.
Choose to stream, download or sell - commission free.
Customize your Wix Music player.
Add your band info, upload images, videos and more.
Publish your site and connect to your own domain name.