When it comes to website design, there are so many different styles and directions in which your website can go: it can be anywhere from classy to minimalistic, from playful and vibrant to sleek and modern.
While your final look-and-feel should exude your personal style, line of work, and brand identity, there are a few ground rules that are always applicable regardless of whether you're creating a new site or updating your website.
Great web design feeds into your user experience and functionality, while being easy to understand at first glance. Below we’ve gathered five simple website design tips (for even more, check out website design best practices) to help you learn how to make a website effective and compelling, whether it feels ready for a website redesign or not:
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Web design tips for an outstanding website
01. Keep your homepage minimalistic and free of clutter
Your website’s homepage should communicate your core message instantaneously. After all, we rarely read every word on a website. Instead, we quickly scan the page, picking out key words, sentences and images. With these known behaviors in mind, it’s better to appeal to emotions rather than word count.
The less site visitors have to read, click on, or remember, the better they’ll be able to process and evaluate your content. By designing for decreasing attention spans (and according to web design statistics) and going for a modern website design, it’s more likely that users will do what you intend them to do.
Keep important content above the fold: Visitors should understand what your website is all about as soon as possible, without having to scroll or click anywhere.
Space out your content: Employ whitespace in between elements. By leaving some areas blank, you’ll give the design a much more spacious, well-balanced feel. As for your text, write in bite-sized, legible paragraphs.
Include a call-to-action: From making a purchase to signing up, encourage site visitors to perform the action you intended by placing a call-to-action (CTA) button on your site’s homepage.
02. Design with visual hierarchy in mind
Hierarchy is an important principle of design that helps display your content in a clear and effective manner. Through the correct use of hierarchy, you’ll be able to lead site visitors’ attention to certain page elements in order of priority, starting with the most significant piece.
The main components of visual hierarchy are:
Size and weight: Highlight your top assets, such as your business name and logo, by making them larger and more visually prominent. Readers tend to naturally gravitate towards large and bold titles first, and only then move on to smaller paragraph text. modern
Element placement: Use the right website layout to steer your visitors’ eyes in the right direction. For instance, you can place an important call-to-action button at the very center of the screen, or position your logo at the website header.
Once you establish a clear hierarchy for your information, readers can’t help but unconsciously follow the breadcrumbs you have left for them. Then, apply color, contrast, and spacing for further accentuation (as well as things like symmetry vs asymmetry), remaining mindful of what is drawing the most attention and making sure that it’s always intentional. Consider using slideshows for maximum impact.
Some powerful web design elements to help you achieve a strong visual hierarchy are strips or grid layouts, such as that of the Wix Pro Gallery. For more ideas and inspiration, check out our designer-made website templates.
03. Create easy to read website content
“Readability” measures how easy it is for people to recognize words, sentences, and phrases. When your site’s readability is high, users will be able to effortlessly scan, or skim-read, through it. This way, taking in the information becomes effortless.
Achieving website readability is relatively easy; try these key rules:
Contrast is key: Sufficient contrast between your text color and background color is important for readability, as well as for website accessibility. While your website color scheme is likely to be representative of your brand colors, make sure that there’s sufficient contrast between your elements. To do so, try using an online tool, such as Contrast Checker.
Large letter size: Most people will struggle to see smaller fonts. A typical rule of thumb for web design is to keep your body text at least 16pt. That’s a good place to start, but keep in mind that this number completely depends on the fonts you choose for your website.
Type of fonts: The world of typography offers many types of fonts at our disposal. You can choose between serif fonts (that have little projecting lines on the ends of letters, like Times New Roman) to sans serifs, which literally means “without serif.” Sans serif fonts are typically the best choice for lengthy online texts – like the one you’re currently reading. You can also create interesting font pairings by mixing these different types together. There are also many display fonts that are more on the decorative side, such as script fonts that look handwritten. If you’re going for one of those, make sure not to over use it, so as to avoid an overwhelming effect.
Limit the number of fonts: Don’t use more than three different typefaces throughout a single website. Some projects may call for more elaborate font combinations, but too many varied typefaces usually appear cluttered, distracting from your brand identity.
Utilize text themes: To establish a clear hierarchy, make sure that your written website content is varied in size and weight - from a large title, to smaller subheadings, to the even smaller paragraph or body text. This handy website design tip can ensure that there’s always something drawing readers’ attention.
04. Ensure your site is easy to navigate
It may be in your nature to break the mold, but website navigation is not the place to be avant-garde. After all, you want your users to easily find what they’re looking for. In addition, a site with solid navigation is one way to integrate your website design with SEO—helping search engines index your content while greatly improving the user experience:
Link your logo to the homepage: This website design tip is a common practice that your visitors will be expecting, saving them some precious clicks. If you don’t already have one, it’s highly recommended to create your own logo as part of your branding efforts.
Mind your menu: Whether opting for a classical horizontal list, hamburger menu, or anything else, your website menu should be prominent and easy to find. In addition, be sure that it’s structured according to the importance of each section.
Offer some vertical navigation: If your site is of the long-scrolling variety, such as a one-page website, use an anchor menu. With one click, viewers will be able to quickly jump to any section of the site. Another option to consider is the ‘Back to Top’ button, which leads visitors to the top of the page wherever they are on your site.
Work on your footer: Your website footer is probably the last thing to be seen on your site, and it’s a good idea to place all of your important links there. This may include your contact information, social media icons and a shortened version of your menu, or any other relevant links that visitors may need.
05. Stay mobile friendly
All of your site visitors should be able to enjoy your professional website at its very best, no matter the device they’re browsing. When designing a website, Wix automatically creates a mobile-friendly version of your site, so that you can keep pace with the increasingly mobile world.
Go over your site’s mobile version while putting yourself in the position of the user, and test out every page, user action and button.
Your mobile website should be cleaner and less cluttered than your desktop version, so consider minimizing page elements and scaling down some assets, like the menu. There are also unique mobile features that you can use to boost your mobile design.
One last tip for the road: One of the most important website design tips is in fact the simplest - look around for website inspiration. Browse through some of the best website designs and read up on the latest web design trends. You can also explore some of these outstanding Wix websites to get your creativity going.
Website design requirements
Website design requirements encompass a comprehensive set of specifications and guidelines that define the desired appearance, functionality and user experience of a website. These requirements serve as a roadmap for web designers and developers, ensuring that the website aligns with the business goals, target audience and technical constraints.
Essential elements of website design requirements:
Objectives and goals: Clearly define the website's purpose, target audience and desired outcomes. This sets the foundation for all subsequent design decisions.
User personas: Develop detailed user personas that represent the different types of users who will interact with the website. This helps designers understand user needs and preferences.
Functional requirements: Outline the specific functionalities the website must offer, such as user registration, eCommerce, content management or interactive elements.
Non-functional requirements: Specify the website's performance, usability, accessibility and security requirements. These factors ensure the website meets user expectations and technical standards.
Content requirements: Define the type, format and quantity of content the website will feature, including text, images, videos and interactive elements.
Visual design requirements: Establish the overall visual style, including color palette, typography, imagery and layout guidelines, to create a cohesive and appealing user experience.
Technical requirements: Specify the technical infrastructure, programming languages and compatibility considerations to ensure the website functions seamlessly across different devices and browsers.
Testing and deployment plan: Outline the testing procedures and deployment schedule to ensure the website meets all requirements and is launched smoothly.
Maintenance and updates: Define the ongoing maintenance plan for updates, bug fixes and security patches to keep the website up-to-date and secure.
Performance metrics: Establish key performance indicators (KPIs) to measure the website's effectiveness in achieving its objectives and goals.
Common webpage design mistakes
Common webpage design mistakes can hinder user experience, undermine brand image and ultimately prevent a website from achieving its goals. Avoiding these pitfalls is crucial for creating an effective and engaging online presence.
Neglecting user experience (UX): Prioritizing aesthetics over usability is a common mistake. Websites should be designed with the user in mind, ensuring easy navigation, intuitive interactions and a seamless experience across devices.
Content overload: Bombarding users with excessive text or overwhelming visuals can be overwhelming and off-putting. Concise, relevant and well-structured content is key to capturing attention and delivering value.
Inconsistent design: Inconsistency in color schemes, typography, and layout can create a disjointed and unprofessional user experience. Establish a cohesive visual identity and maintain consistency throughout the website.
Poor mobile optimization: With a significant portion of web traffic coming from mobile devices, neglecting mobile optimization is a major mistake. Adapt the website's layout, interactions and content to ensure a seamless mobile experience.
Slow loading times: Sluggish page loading times can frustrate users and lead to high bounce rates. Optimize images, minimize page size and utilize caching techniques to improve loading speed.
Lack of clear calls to action (CTAs): CTAs are essential for guiding users towards desired actions, such as signing up, purchasing or contacting. Make CTAs prominent, visually appealing and clear in their messaging.
Inadequate error handling: Unhandled errors or poorly designed error pages can leave users confused and frustrated. Implement clear error messages, provide helpful suggestions and facilitate easy recovery from errors.
Overlooking accessibility: Failing to consider accessibility can exclude users with disabilities. Ensure the website adheres to accessibility guidelines, including proper color contrast, alt text for images and keyboard navigation options.
Disruptive advertising: Excessive or intrusive advertising can detract from the user experience and damage brand perception. Use advertising strategically and prioritize user experience over ad revenue.
Ignoring analytics: Failing to analyze user behavior and gather feedback can prevent ongoing improvement. Use analytics tools, conduct user surveys and actively seek feedback to identify areas for refinement.