In the world of constant news updates, communication pings and social media content, it’s easy to feel fatigued by information overload. Don’t add to the stress when designing and making your website: Pick a one-page website.
While once considered a trend, this strategic and streamlined website type has become routine in online creation. Rather than start the user journey with a homepage, a one page website presents your content in sections on one long, scrolling page with sections.
In this guide, we’ll explain why and how to create a one-page website that will help generate website traffic for your business
Is a one-page website right for you?
For the most part, web design falls into two main types: the one-page and the classic.
A one-page website has an organized design on a single web page, with many images, multimedia, testimonials, social proof and minimal text. The long-scrolling design is one of the best website layouts, as it allows you to control the order in which visitors see your content. It also means working with only one page layout instead of several. The easy-to-maintain format adapts well for mobile websites and mobile apps, too. A classic website, on the other hand, is how most people would envision the different parts of a site: a homepage linking to other pages, such as a contact page, a service page and an FAQ page.
Reasons you might use a one page website:
You have short-form content, like a landing page, CV, photography portfolio, wedding website, personal web page or any event-related website.
You have a clear goal that you want your users to achieve.
You have limited time and resources and need to create a website quickly.
You want your site to be compatible across a wide range of devices and web browsers.
You can fit all your content on one linear page.
You want a faster-loading page and better website performance.
You want to save time and investment on website development resources.
If you have a lot of crucial content, such as product or service pages in an online store, you should choose a classic, multi page website. This means you will dedicate a page to each category of content and will enable you to use long, thorough descriptions. For example, if you want to create a blog, this classic format will allow a user to browse through your individual articles.
How to create a one-page website
01. Choose a one page website template
To start on the right foot, you’ll need to choose a website template that includes the essential one-page website elements, like an anchored menu, social bar and rich footer, as well as strips and columns.
Our designers have created hundreds of fully customizable one-page website templates that any kind of business can use.
You can also make sure your one page website stays on brand by ensuring your logo, typography (fonts) and website colors are true to your branding guidelines. Tip: Choose a blank ready-made semantic section and customize it to suit your website needs. Wix’s newest Editor will sync it with your website's visual design for a cohesive and professional look.
02. Devise a plan for your content
The first step when creating your website structure is to strategically lay out all of your content so that it tells a logical and intuitive story to visitors.
Begin creating a hierarchy for your site by imagining your visitors’ journey. Place your main messages “above the fold” to entice them before they scroll down your page, then place each additional piece of content in order of priority.
Every website needs an About section and a dedicated contact information area. After that, it depends on the information you want and need to provide to visitors. What comes in between can include your offering, a meet the team section, services and products, testimonials, FAQ section, and a photo gallery.
When planning your site, remember to keep content as organized as possible to strengthen your design. Remove any extraneous information and keep text concise.
03. Use scrolling effects
Many website designs may seem slightly one dimensional, but see that the best one page websites add effects like parallax scrolling to catch user’s eyes and boost their engagement. This scroll effect creates a 3D illusion, with layers in the background and foreground moving at different paces as the user scrolls down your site.
Tip: Learn how to create parallax effects by adding subtle animations like zoom in, reveal and fade to your strips.
04. Build an anchor menu to link each section
One-page websites follow a flat architecture strategy, with each menu item linking to a different section of the same page, rather than to a page of its own.
In order to do this, you need to define your sections and implement anchors. There are three steps in creating an anchor menu:
Add an anchor: Let users easily navigate to a particular section of your single-page website with anchors, which can correspond to the items on your menu list. Many templates have built-in anchors, but you can rename, move or delete them to fit your needs. Think carefully about your anchor text for optimum navigation and user experience design.
Link your site’s menu to the anchor: This allows users to go to the particular section of your page where you added the anchor. Make sure each item on your menu list is connected to the corresponding anchor, or section of your website.
Order your menu: Your menu’s order should correspond to the order of your sections for ease-of-use. For example, if you have a horizontal menu, the first item on the menu (let’s say, ‘About’) should align with the first section (also, ‘About’), and so on. Since one-page websites usually involve long scrolling, you should ‘freeze’ your menu to keep it visible at all times on your site. You can either create a floating anchor menu or, if your menu is in the header, you can switch on the ‘Freeze Header’ button to fix it to the top.
05. Make navigation easier
Allow your site visitors to reach the beginning of your website with a ‘back-to-top’ button. This button remains fixed on your website, so visitors can access it even when they’ve scrolled to the bottom of the page. This should help improve your site metrics, such as bounce rate.
06. Implement a strong CTA
Make sure your content doesn’t distract users from your main priority. Whether you want visitors to sign up for your newsletter, request a quote or book a service—you need a call-to-action, or CTA, to prompt your target audience to take an action.
Place your CTA above the fold for visibility and connect it to an anchor that directs viewers to a high-priority section. For example, if the CTA says “Contact Me,” then you can anchor it to your “Contact” section.
07. Include a rich footer
If you have a physical store location, you can add a map to your footer as well.
08. Incorporate your social media accounts
It’s important to connect every aspect of your online presence to your one-page site. There are a few ways to incorporate your social media profiles on your site:
Add a social bar to your website: This bar contains icons for all your business’s social media accounts. To create a social bar with Wix, just choose a design option for the social media icons, then add links to individual pages. You can also fix the bar, so users see it as they scroll through your site, by right clicking on the element in the Editor and pressing ‘Pin to Screen.’
Add your Instagram feed: Why not expose your website visitors to your Instagram directly on your site? Choose from one of the many custom layouts to display your feed on site.
09. Apply SEO best practices
Search engine optimization (SEO) is an important element of every website. It’s the practice of optimizing your site so that your page ranks higher on specific keyword search results—hence, drawing more traffic and potential customers to your website.
Begin by making sure that your website is indexed on Google (a.k.a. saved in the database). When you build a site with Wix, it comes with SEO features that make easy, quick indexing possible. After indexing, make your website stand out by targeting the correct keywords. Tip: To expand your SEO knowledge, check out the Wix SEO Learning Hub for more in-depth best practices.
10. Make your one-page website mobile-friendly
Most people browse the internet from a smartphone rather than a desktop. This is also why Google now uses mobile-first indexing, meaning they use website’s mobile versions to determine rankings.
What does this mean for your website? Simply put, your website needs to look and function just as well on mobile as it does on desktop. Considering how one-page websites offer streamlined readability, you’re already headed in the right direction by choosing to create a one-page website.
Tip: Wix automatically produces a mobile version of your site that looks great on any device. Just go into the Editor, switch to the Mobile Editor, then preview your mobile site. If you want to take your mobile design one-step further, build a fully responsive mobile site using Editor X, an advanced website creation platform from Wix. In addition, with Wix's adaptive technology, you can customize and edit the mobile version elements on your own, where you can hide certain content or rearrange it to better suit the small screen
Improve your mobile experience with a quick action bar. Since the social bar doesn’t appear on mobile sites, this bar triggers readers to search your website for information such as your contact info.
One-page website FAQ
Is a one-page website professional?
A one page website can be professional if it is well-designed and easy to use. The content should be relevant and concise, and the design should be consistent and visually appealing. The website should also be mobile-friendly and optimized for search engines.
Are one-page websites good?
One-page websites can be a good option for businesses that have a simple message to convey, or for organizations that want to create a website that is mobile-friendly. However, one page websites may not be suitable for businesses with complex messages or that need to organize a lot of content.
What are the pros and cons of one-page websites?
Here are some of the pros and cons of one-page websites:
Simple and easy to use
Can be more engaging than multi-page websites
Can be cheaper to create and maintain
Can be difficult to organize a lot of content
May not be as SEO-friendly as multi-page websites
May not be suitable for businesses with complex messages
Ultimately, the decision of whether or not to use a one page website depends on your individual needs and goals.
What are some best practices for one-page website SEO?
Here are some of the best practices for optimizing your one-page website for search engines:
Choose the right keywords. When you're creating your website, think about the keywords that people are likely to use to search for your business or products. Use these keywords throughout your website, including in your title tag, meta description and throughout your content.
Create high-quality content. Your website content should be informative and engaging, as well as well-written and free of errors. Make sure to include images and videos to break up the text and make your website more visually appealing.
Structure your website for search engines. Use headings and subheadings to break up your content and make it easy for search engines to index your website. Use internal links to connect related pages on your website.
Optimize your images. Use descriptive alt text for your images and include keywords in your image file names. This will help search engines understand what your images are about.
Submit your website to search engines. Once you've optimized your website, you need to submit it to search engines so that they can index it. You can do this through Google Search Console.
How can I promote my one-page website?
Here are some ways to promote your one-page website:
Share your website on social media. Share your website on your social media profiles and encourage your followers to share it as well.
Guest blog on other websites. Guest blogging is a great way to get exposure for your website and to build backlinks. When you guest blog, be sure to include a link back to your website in your bio.
Run online advertising campaigns. You can run online advertising campaigns to promote your website. This can be a good way to reach a wider audience.
Attend industry events. Attend industry events and network with other professionals in your field. This is a great way to promote your website and to generate leads.