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What is a real estate website and why do you need one?

A real estate agent website is created for individual real estate agents or real estate agencies to showcase properties, market to potential clients and provide valuable information related to real estate online. 

Key components of a real estate website

The elements of a real estate agent website are crucial for a seamless user experience. The main components of this type of website include:

01. Property listings

Real estate agent websites feature detailed information about properties, including descriptions, images, pricing and specifications. This allows potential buyers or renters to browse available listings. 

If you’re creating a real estate website with Wix, property listings can be added via the Content Management System. It can be done on a new site by first choosing a real estate website template and on an existing site by adding the property listing CMS preset. Learn more here.  

Check out this website example from real estate agent Anne Mahon, who showcases her available properties through her listings page

02. Search and filter functionality

To enhance the user experience, real estate agent websites typically include search and filter features. These tools allow users to refine property searches based on criteria such as location, price range and property type. They help make it easier for prospective buyers to find a suitable property. 

With a Wix real estate site, you can add search and filtering features to your product gallery. Choose from a series of default filters or create custom ones based on category, prices and product options. 

Or simply add a site search function to your website. 

03. Agent bios or about pages

Real estate agent websites often include comprehensive profiles of individual agents or teams. These profiles include agent bios, contact information and details about their expertise, helping clients connect with the right agent for their needs. In the world of real estate, this might be because the agents on a website list the locations they’re responsible for properties in, or the types of properties they specialize in.

Be inspired by these best about us pages

04. Contact and inquiry forms

Real estate agent websites should include contact forms or inquiry options. Interested clients can submit queries, schedule property viewings or request additional information directly through the website. 

05. Maps

Maps displaying property locations are a common feature on real estate agent websites. They help clients in visualizing property proximity to amenities, schools and other points of interest.

With a Wix website, you can add Google Maps to your pages, pin 1 to multiple locations, change their colors and customize their settings. 

06. Mortgage calculator

Some real estate agent websites offer mortgage calculators to help clients estimate monthly mortgage payments based on property prices, interest rates and loan terms. Add a calculator to your Wix site through the app store

07. Testimonials and reviews

Featuring client testimonials and reviews adds credibility to real estate agent websites. Positive feedback from satisfied clients can influence potential clients in their decision-making process.

08. Blog

A real estate blog or resources section provides valuable information about the real estate market, buying or selling tips and other industry insights. This informational content establishes the agent's expertise and serves as a resource for clients.

Why do you need a real estate website?

Showcase your experience and exposure

When starting a real estate business your website serves as an online portfolio, showcasing your property listings to a wide audience. This online exposure increases the chances of attracting potential buyers or renters.

Client convenience

Clients can conveniently browse property listings, explore details and contact agents directly through your website. This accessibility enhances their overall experience with your business and streamlines the property search process for them, making it easier for them to find a property amongst your listings. 

Brand building

A professional real estate agent website contributes to your brand building and establishes your credibility. A well-designed and informative website reflects positively on your professionalism as a real estate agent. Check out these examples for more web design inspiration.

Lead generation

Real estate agent websites can be powerful lead generation tools. Contact forms, inquiry options and other interactive features encourage potential clients to engage with your business and listing, providing opportunities for lead conversion. If you’re looking to make money as a real estate agent, a website is a must-have. 

Always open

Unlike traditional office hours, a real estate agent website is accessible 24/7. This constant market presence allows agents to reach a broader audience, including those who may be searching for properties outside regular business hours or in different parts of the country. 

Real estate website examples built on Wix

We’ve put together some of our favorite Wix real estate website examples to inspire your own website.

Anne Mahon’s real estate website is easy to navigate, informative and packed with property listings. She makes the most of her listing page, testimonials and her Neighborhood news, an email subscription keeping subscribers updated with local real estate industry news. 

This professional real estate website includes a search function for prospective buyers to search for available properties by zip code or city name. This site also includes plenty of resources for buyers and sellers. 

This real estate website allows potential home sellers to value their property instantly, you can also search for a new home and explore featured homes.  It’s packed with functionality but is still easy to navigate and use. 

Real estate agent website FAQ

How does a real estate agent website work?

Users can visit the website, browse property listings, explore agent profiles and contact agents through provided forms or inquiry options. The website acts as a central hub for property listings, information on properties and initial communication with an agent

What's the difference between a real estate website and a property listing website?

What information can I find on a real estate website?

Other types of websites


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