Updated: 7 hours ago
A real estate website is an online platform that accommodates various activities related to real estate, including the buying, selling, renting and managing of properties. It's created for individual real estate agents or real estate agencies to showcase properties, market to potential clients and provide valuable information related to real estate online.
Ready to sell smarter? Build a real estate website and start reaching buyers today.
TL;DR: what is a real estate website?
A real estate website gives an agent or agency a property portal of their own, where buyers can search listings and send an inquiry without going through a third-party portal. It holds the listings, agent profiles, maps and contact forms that turn casual browsing into booked viewings, and every lead it collects stays with the business.
What you’ll learn:
What a real estate website includes, from listings to mortgage calculators
How to build one step by step
Why agents need one, from wider exposure to lead generation
Real estate website examples built on Wix
Building a website for your business, passion project or side hustle should feel simple and exciting. Wix generates a personalized starting point with AI. You can customize every detail with intuitive drag-and-drop tools, while Wix handles the tricky parts to make building your site simple. That way, you can focus on what matters most: bringing your ideas to life. Ready to get started? Create your website today.
Key components of a real estate website
The elements of a real estate agent website are crucial for a seamless user experience. The main components of this type of website include:
01. Property listings
Real estate agent websites feature detailed information about properties, including descriptions, images, pricing and specifications. This allows potential buyers or renters to browse available listings.
If you’re creating a real estate website with Wix, property listings can be added via the Content Management System. It can be done on a new site by first choosing a real estate website template and on an existing site by adding the property listing CMS preset. Learn more here.
Check out this website example from real estate agent Anne Mahon, who showcases her available properties through her listings page.
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02. Search and filter functionality
To enhance the user experience, real estate agent websites typically include search and filter features. These tools allow users to refine property searches based on criteria such as location, price range and property type. They help make it easier for prospective buyers to find a suitable property.
With a Wix real estate site, you can add search and filtering features to your product gallery. Choose from a series of default filters or create custom ones based on category, prices and product options.
Or simply add a site search function to your website.
03. Agent bios or about pages
Real estate agent websites often include comprehensive profiles of individual agents or teams. These profiles include agent bios, contact information and details about their expertise, helping clients connect with the right agent for their needs. In the world of real estate, this might be because the agents on a website list the locations they’re responsible for properties in, or the types of properties they specialize in.
The founders of Kindling Home chose to put their faces front and center on the website. “It was very intentional, so that it didn't feel like a spam website or some place where people are reluctant to enter any financial information," says Mackenzie Precht. "You could actually see the people behind the account and behind the homes.”
Be inspired by these best about us pages.
04. Contact and inquiry forms
Real estate agent websites should include contact forms or inquiry options. Interested clients can submit queries, schedule property viewings or request additional information directly through the website.
05. Maps
Maps displaying property locations are a common feature on real estate agent websites. They help clients in visualizing property proximity to amenities, schools and other points of interest.
With a Wix website, you can add Google Maps to your pages, pin 1 to multiple locations, change their colors and customize their settings.
06. Mortgage calculator
Some real estate agent websites offer mortgage calculators to help clients estimate monthly mortgage payments based on property prices, interest rates and loan terms. Add a calculator to your Wix site through the app store.
07. Testimonials and reviews
Featuring client testimonials and reviews adds credibility to real estate agent websites. Positive feedback from satisfied clients can influence potential clients in their decision-making process.
08. Blog
A real estate blog or resources section provides valuable information about the real estate market, buying or selling tips and other industry insights. This informational content establishes the agent's expertise and serves as a resource for clients.
Learn more: Website vs blog
How to create a real estate website
Looking to create a real estate website? Get started by following these steps.
Choose a website builder: Use a platform like Wix and you can get started with making a site for free. You can choose from a wide range of templates designed for a real estate site and then get customizing.
Choose a domain and hosting provider: You need a domain name for once your site goes live and hosting to make this happen. With a paid plan from Wix, a domain name is included. Secure and reliably hosting is free with all Wix sites, paid or not. Learn more, what is a .com domain.
Design your site: This includes choosing the pages you need, from your homepage, to property listing pages, to a site search and testimonials. Think about your site navigation and make it easy for searchers to find the right properties and your colors, layout, menus and logo.
Add your property listings: Make sure to organize your listings, add quality images and great copy to really showcase their value to prospective renters or buyers. Because MLS data is such a powerful draw for buyers, as covered in this guide to what MLS means in real estate, pairing it with the lead tools inside the iHomefinder Real Estate app gives agents a genuinely compelling reason for visitors to hand over their contact details.
Market your site: Optimize it for SEO, add a blog, there are any number of ways to get your site our there or to generate traffic to it. You can also use paid advertising, whether on Google or social media.
Publish and maintain your site: Publish your site, have people you know test its functionality and appeal — then make any relevant changes. Websites need to be maintained, both in terms of updating the content and visuals and in terms of tracking and analyzing how well they perform.
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Why do you need a real estate website? The main benefits
Showcase your properties
When starting a real estate business your website serves as an online portfolio, showcasing your property listings to a wide audience. This online exposure increases the chances of attracting potential buyers or renters.
Did you know: .apartments is a domain extension that carries the noun for you, so oak.apartments ends up shorter overall than oakapartments.com even though the extension itself looks longer.
Client convenience
Clients can conveniently browse property listings, explore details and contact agents directly through your website. This accessibility enhances their overall experience with your business and streamlines the property search process for them, making it easier for them to find a property amongst your listings.
Brand building and professionalism
A professional real estate agent website contributes to your brand building and establishes your credibility. A well-designed and informative website reflects positively on your professionalism as a real estate agent. Check out these examples for more web design inspiration.
Lead generation
Real estate agent websites can be powerful lead generation tools. Contact forms, inquiry options and other interactive features encourage potential clients to engage with your business and listing, providing opportunities for lead conversion. If you’re looking to make money as a real estate agent, a website is a must-have.
Always open
Unlike traditional office hours, a real estate agent website is accessible 24/7. This constant market presence allows agents to reach a broader audience, including those who may be searching for properties outside regular business hours or in different parts of the country.
Real estate website examples built on Wix
We’ve put together some of our favorite Wix real estate website examples to inspire your own website.
Anne Mahon
Anne Mahon’s real estate website is easy to navigate, informative and packed with property listings. She makes the most of her listing page, testimonials and her Neighborhood news, an email subscription keeping subscribers updated with local real estate industry news.
Laurie Wotus
This professional real estate website includes a search function for prospective buyers to search for available properties by zip code or city name. This site also includes plenty of resources for buyers and sellers.
Living Tahoe
This real estate website allows potential home sellers to value their property instantly, you can also search for a new home and explore featured homes. It’s packed with functionality but is still easy to navigate and use.
See more examples: Best real estate websites for agents and agencies
Other types of websites:
Real estate agent website FAQ
How does a real estate agent website work?
Users can visit the website, browse property listings, explore agent profiles and contact agents through provided forms or inquiry options. The website acts as a central hub for property listings, information on properties and initial communication with an agent
What's the difference between a real estate website and a property listing website?
They can be very similar but pure property listing platforms focus solely on showcasing properties, a real estate agent website typically provides additional information about agents, market insights and other resources for clients.
What information can I find on a real estate website?
Real estate agent websites include property listings, agent profiles, contact forms, interactive maps, mortgage calculators, client testimonials and additional resources such as blogs or guides.
What are real estate websites most commonly used for?
Real estate websites are commonly used for searching properties, viewing listings, comparing prices, finding agents and researching neighborhoods. Consider all of these uses when creating a real estate website of your own.
