The concept of a ‘marketing strategy’ can certainly mean something very different from one business to another. That’s because it can involve a very wide variety of resources and skills. As a small business owner, the most important aspects of a marketing strategy for you include creative content, email marketing, social media, SEO, blogging, and analytics. The question is: Where do you start? First of all, it’s crucial that you establish your online presence by creating a website. Only then can you implement online marketing tools to promote your products and services, as well as create a buzz around your business’s name.

All the tools that your business can benefit from are already available within your website through Wix. For Wix users, this all-in-one business solution houses all of their most important marketing needs. As you’ll see below, these intuitive Wix marketing tools will enable you to build a marketing strategy that will allow your business to flourish.

01. Email Marketing

According to a marketing research study, by 2020 nearly half of the worldwide population will be using emails. So, if you thought email marketing was dead, think again. Sending emails to your customers is one of the most effective (and free) ways to stay in touch with them.

The Email Marketing tool by Wix makes this possible. From ready-made templates to fully customizable options, you can choose how much effort and personal style you want to put into your messages. Either way, with this solution your content will look beautiful and is sure to impress your customers.

On top of all of that, you can easily integrate your contacts into your mailing list. Once you’ve sent your emails, go back and track your stats (opens, clicks, and views) through the platform. This is one Wix marketing tool that will save you time and money, while allowing you to keep your audience updated on your business. Allowing you to build lasting relationships.

02. Social Posts

A marketing strategy is not whole without a social media presence. So if you’re unfamiliar with the most popular channels, take a moment to review this social media guide. Being active on these platforms involves posting regularly and consistently. A good place to start with this is by creating a social media calendar.

While creating content and filling up your calendar may seem like a hefty task, luckily there’s a social sharing tool that will help you to easily make posts that perfectly represent your brand’s look and feel. Social Posts by Wix allows you to showcase a product, promote a sale, design an inspiring quote, or create other interesting content on social media in the simplest way possible.

If you’re a Wix user, you can take advantage of this tool immediately from within your user dashboard under ‘Marketing Tools.’ Start from scratch or make one of the many themed templates your own by adding in images, designs, fonts, stickers and more. Finish off your striking creations by sharing them directly onto your Facebook or Instagram profile. Or you can download the file and use it later.

03. Video Maker

Did you know that video content can contribute to a 157% increase in organic traffic for your website? This and many other video marketing statistics prove why your business should hop aboard this digital marketing trend. You might think that creating videos requires time, effort, and specific skills. In actual fact, if you can spare a few minutes, it’s possible to just upload the content you want to include into one nifty tool and let it take care of the entire creation process for you. That’s exactly what Video Maker by Wix is all about.

The video maker is another feature available within your user dashboard under 'Marketing Tools.’ With it, you can create a promotional video for your business, announce a sale, or tell an inspirational story by adding in your content, design and music. If you don’t have much in-house content to work with, utilize the free visuals, templates and sounds already obtainable within the product. In less than a minute your video will be generated and ready to upload to your website, social platforms, or saved for later.

04. Automations

It’s hard to remember (or unfortunately, find the time) to send out ‘Thank You’ or ‘Welcome’ emails one-by-one to each customer that joins your mailing list. For many repetitive customer interactions, there is a marketing automation solution included within Wix. Importantly, this feature also includes an option to create drip campaigns, so that you can set up a series of automated emails all at once. This is one of the most useful online marketing tools in your Wix site’s user dashboard under ‘Customer Management.’

From welcoming new email subscribers to thanking customers for purchases and more, you can set up an automated email response to those actions. Just imagine how much time you’ll be able to save, leaving you to focus on everything else you have going on with your business. The answer: a lot of time! And plus, these personable messages are extremely important for retaining customers and helping your brand look professional.

05. SEO Features

There’s no point in having all of these other strategies in place if no one can find you online. And proper SEO is the result of all the hard work you do to improve your position on search engines’ result pages. An SEO strategy involves many things, like keyword research, implementing those keywords into your title, description, alt text, and throughout your site, and more tasks in order to get your website ranking higher. Luckily, to help you keep track of all of these steps, Wix SEO Wiz provides you with a customized checklist.

That’s not all Wix users can gain. With the Wiz, they’ll also receive instant Google indexing, keyword recommendations, a personalized SEO plan, and more. Every step of the way, the Wiz is there for you offering advice, explanations, and instructions on how to go about making the suggested changes. Overall, Wix users will benefit from the Wiz and all it’s magical SEO power.

06. Blog

Another aid to your SEO strategy is creating a blog. It’s an important tool for helping your business to rank higher in search results due to the fact that it adds more related and useful content to your website in the eyes of Google and site visitors.

There are many more reasons that blogging platforms are worth your time, like allowing you to inspire and educate your readers, establish yourself as an expert in your field, or simply use as another way to market your products. (If you haven’t created a blog before, here’s a useful guide to starting a blog from scratch.) Wix offers you endless possibilities to express yourself or business beautifully through the many blog templates available. And if you’re on-the-go, you can create and upload posts through the Wix Mobile App.

After you’ve created your blog, you can start building up a community of followers. Through Member’s Area (a feature that allows users to sign up to your site and receive access to exclusive offers), visitors can follow posts, comment on them, and even become guest writers if you wish. There are multiple other features available too, such as social promotion capabilities, searchable hashtags, the ability to manage multiple writers, integrate an email subscription option, offer an exceptional mobile experience, and so much more.

07. Coupons, Price Quotes, and Invoices

Here’s an obvious statement: Everyone loves a good deal. In fact, 97% of consumers look for deals when they shop. This means that if you want your business on the radar of bargain hunters, it’s a smart idea to turn to a coupon maker for assistance. On top of bringing shoppers to your website, a discount will keep them coming back for more.

If you’re a Wix user, you can take advantage of the seamlessly integrated Coupons tool available from inside of your website’s user dashboard. Here you can choose to offer customized discounts on specific products and services by price value or percent, a buy one get one deal, sale price, or free shipping. Choose your limits and dates and you’re ready to go.

Another way to reel in more customers is through Price Quotes (you’ll find this in your user dashboard). You can create these and send them to your customers individually. Then, once an agreement is made, turn a price quote into an invoice with one simple click. You can do this for every new order - allowing you to collect payments while saving time.

You can also send invoices using the invoice generator, which can be used with or without a Wix account. After entering details such as your contact information, client details, and billing options, you can create a custom invoice for your business to either print out or email to your customers directly.

Using these free business tools, you can bring in even more happy customers and take a leap forward towards succeeding at your marketing goals.

08. Marketing Integrations

One thing every wise marketer knows to include in their strategy is the ability to measure success. Although analytics isn’t the most creative aspect of your marketing plan, it’s by far one of the most important pieces. Tools like Google Analytics and Facebook Pixel, among many others, are great ways to gain crucial insights about your website visitors’ behavior.

With specific instruments, such as Wix marketing integrations, you can see visitors’ browsing habits, purchases and more. This allows you to be able to target shoppers for campaigns and track the overall success of your marketing efforts to know what worked for you and what didn’t.

With sophisticated and advanced measuring tools, you can see which page your site visitors are on and therefore send customized, targeted coupons in real-time through live chat while they’re shopping for specific products. With Marketing Integrations by Wix, you can unify a variety of powerful marketing tools with your Wix website and it’s products, like wix, Google Analytics, Yandex Metrica, Mailchimp, Crazy Egg, and more.

09. Chat

Technological advances have led consumers of today to expect two pivotal things from brands: that they will act more authentic or “human” and that they will respond to requests faster than ever before. One solution your business can use to tackle both of these needs at once is by offering a live chat solution on your website.

Chat allows you to connect with your customers in real time from the moment that they enter onto your website. It’s valuable because you’ll be available to answer any support questions your visitors may have. But most importantly, you’ll be able to start marketing your products and services from the get-go.

Chat by Wix gives you those capabilities and so much more. This tool allows you to set up automations that greet customers once they enter your site. You can also reply to chats with linked products, coupons, uploaded files (invoices, shipping information, etc.), and more. Keep track of your chat history and other forms of communication with your customers in one place via the Inbox feature.

With Inbox, you can also get real time stats about your visitors - such as who they are, what devices they’re using, where they’re coming from, and how much time they spend on your pages - all of which allow you to enhance their customer support experience.

Lastly, if you’re not sitting at your desktop, no worries! You can chat directly from your phone for the moments you’re on-the-go. Trust us, we know you are always busy and on the move.

10. Customer relationship manager

In today's fast-paced digital world, effective customer relationship management (CRM) is key to growing your business and staying ahead of the competition. Wix's CRM puts you in the driver's seat when it comes to managing your customer relationships. With its user-friendly interface and robust features, you'll have everything you need to nurture leads, convert prospects, and build long-lasting connections with your audience. This tool can help you:

• Organize your contacts: Wix CRM empowers you to centralize all your customer data in one secure location. Easily import your existing contacts or capture new leads directly from your website with customizable contact forms. From there, you can organize your contacts into segmented lists based on criteria that matter to your business. Whether it's demographics, purchase history, or engagement level, Wix CRM helps you tailor your marketing efforts for maximum impact.

• Automate your marketing workflows: Spend less time on repetitive tasks and more time on strategic marketing initiatives. Wix CRM's automation capabilities allow you to create personalized workflows that automatically trigger actions based on specific customer behaviors or milestones. From sending welcome emails to following up with abandoned carts, you can effortlessly nurture your leads and guide them through the customer journey. With Wix CRM, you'll build stronger relationships without the hassle of manual follow-ups.

• Track and analyze performance: Understanding the effectiveness of your marketing efforts is crucial for making data-driven decisions. Wix CRM provides you with comprehensive analytics and reporting features that offer valuable insights into your campaigns. Track key performance indicators, such as open rates, click-through rates, and conversion rates, to measure the success of your marketing strategies. Armed with this information, you can optimize your campaigns, fine-tune your messaging, and continuously improve your customer engagement.

11. Forms

Trying to gather and organize potential and current customers’ contact information can often be a challenge. One effortless way to receive names, phone numbers, emails, feedback and more from your site visitors is by adding a form to your website. Visitors will be able to effortlessly fill in their information and submit it.

For your business, it gets a whole lot easier from here. With Wix Forms, you can choose the template of your liking: contacts, subscribers, sales leads, support, testimonials, price quotes, and quizzes. Then, customize it to add any relevant information fields you want and deck it out with your fonts, colors, and overall style. Then, to thread this into the seam of your website, easily sync all of your data with your current list of contacts within Wix.

Once you’ve gone live with your online forms, you’ll receive a notification for every new submission via email and mobile, enabling you to act quicker and interact with customers more promptly. And overall, this is just another way in which you can manage all of your client interactions from one place through your Wix website.