- Amanda Bellucco Chatham
- Jul 31, 2024
- 8 min read
Updated: Sep 29, 2024
The concept of a “marketing strategy” can certainly mean something very different from one business to another. That’s because it can involve a very wide variety of resources and skills. As a small business owner, the most important aspects of a marketing strategy include creative content, email marketing, advertising, social media, SEO, blogging and analytics. The question is: Where do you start?
First of all, you must build your own website to establish your online presence. Only then can you implement online marketing tools to promote your products and services, as well as create a buzz around your business’s name.
All the marketing tools that your business can benefit from are already available within your website dashboard through Wix. As you’ll see below, these intuitive Wix marketing tools will enable you to build a marketing strategy that will allow your business to flourish.
Get online and create a website with Wix today.
11 most powerful online marketing tools by Wix
01. Email marketing
According to Statista, there were over 4.2 billion email users around the world in 2022. By 2026, that number could surpass 4.7 billion. If you thought email marketing was not going to be a core component of your marketing strategy, think again. It’s a critical marketing effort that every business owner should make.
Wix’s free email marketing tool makes it easy to stay in touch with your customers. From ready-made templates to fully customizable options, you can decide how much effort and personal style you want to put into your messages. You can even use Wix’s built-in AI functionality to generate a completely custom layout and unique content based on the intent of your campaign and inputs about your business.
On top of all of that, you can easily set up time-saving automations and personalizations, plus access advanced analytics to track your campaign’s performance (opens, clicks and views). This is one Wix marketing tool that will save you time and money while allowing you to keep your audience updated on the latest happenings for your business.
02. Social media marketing
A marketing strategy is not whole without a social media presence. Being active with this type of marketing involves posting regularly and consistently in a way that engages with your audience. Instead of managing all of these platforms individually, Wix helps you wrangle everything into one convenient dashboard.
From the “Social Media Marketing” tab in your site editor, you can create, customize, publish and schedule posts across various social channels. Need some help coming up with content? Wix’s AI tool can create three caption options for Instagram, Facebook, X (Twitter), LinkedIn and YouTube based on your prompts. The tool can also add relevant hashtags and emojis, including the most popular trending hashtags for the subject. You can additionally tap AI for help creating custom graphics.
03. Paid ads
Advertising can be a core component of a successful marketing strategy. And while the options can be overwhelming and leave you juggling multiple different ad platforms, Wix once again helps streamline your workflow. You can create, manage and customize ads right from the editor—with the help of AI.
If you’d like to explore social media advertising, you can create paid ads for Facebook and Instagram with complete control over audience targeting, ongoing A/B testing, sales tracking and more. You can also create Google Ads within Wix. Wix’s integrated paid advertising solution seamlessly connects your Google campaign to your website, showing you how well your ads convert visitors into customers.
04. Google Business Profile integration
When you start a business, a Google Business Profile helps ensure that you’re found through Google search and Google Maps. It’s a valuable way to bring in local traffic, present potential customers with all of your business info at a glance and ensure that people have an easy way to get in touch with you. You can create and manage your Google Business Profile from your Wix site dashboard. If you already have an account, you can link and verify an existing profile.
From the “Google Business Profile” option under the “Marketing & SEO” tab in your site editor, you can either verify an existing Business Profile or create a new one. After that, you can manage the listing by editing your profile info, marking your business as permanently closed or deleting your business altogether.
05. SEO features
There’s no point in having all of these other strategies in place if no one can find you online. Proper search engine optimization (SEO) is part of knowing how to build a website. An SEO strategy involves many things: keyword research, implementing those keywords into your title, description, alt text and throughout your site, and more tasks to get your website ranking higher in search results. Luckily, to help you keep track of all of these steps, Wix has built-in optimization tools to take your SEO to the next level.
Wix’s SEO Setup Checklist is an easy-to-use checklist that gives actionable advice on how to verify your website with Google, get your site indexed quickly and improve your overall search rankings. SEO Assistant, on the other hand, will help you optimize your website content across multiple Wix pages, including Wix Bookings services, Wix Stores product pages and Wix Blog posts. The tool will flag critical errors that could affect (or prevent) your site’s rankings in search. Both tools integrate with Semrush, a leading content research and SEO tool.
You've also got Wix's AI meta tag creator, which will help you write SEO-friendly title tags and meta descriptions for each of your web pages.
Apart from letting you customize your site’s SEO settings, Wix gives you access to an SEO analytics report that will tell you your top search queries on Google, average search rankings over time and more.
06. CRM software
In today's fast-paced digital world, effective customer relationship management (CRM) is key to growing your business and staying ahead of the competition. Wix's free CRM software puts you in the driver's seat when it comes to managing your customer relationships.
With its user-friendly interface and robust features, you'll have everything you need to nurture leads, convert prospects and build long-lasting connections with your audience. This tool can help you do the following:
Capture leads: Wix’s CRM solution helps connect you with customers to generate more leads. Wix Chat allows you to connect with your customers in real time from the moment that they enter your website. You can set your chat hours (letting customers see when you’re online), reach out to customers as they’re shopping and even enable chatting with you via WhatsApp. Wix also has a form builder tool that lets you collect details, get feedback, take payments and follow up with customers.
Automate your marketing workflows: Spend less time on repetitive tasks and more time on strategic marketing initiatives. The CRM's marketing automation capabilities allow you to create personalized workflows that automatically trigger actions based on specific customer behaviors or milestones. From sending welcome emails to following up with abandoned carts, you can effortlessly nurture your leads and guide them through the customer journey. Automation is one of the most useful marketing tools in your Wix dashboard.
Collect and manage payments: Wix CRM makes it easier to get paid on time. With built-in price quote and invoice tools, you can manage and track your transactions from one place. You can propose and negotiate prices, automatically convert approved quotes into invoices and keep tabs on the payment due date.
07. Blogging platform
Another aid to your SEO strategy is creating a blog. It’s an important tool for helping your business rank higher in search results because it adds more useful content to your website. There are many more reasons that blogging platforms are worth your time—like allowing you to inspire and educate your readers, establish yourself as an expert in your field or simply use as another way to promote your website for free.
The trouble is that blogging is time-consuming. Fortunately, Wix's AI blogging tools simplify the work. You can ask the AI to outline, edit and write an entire blog according to your brand voice and goals. You can even generate custom images to jazz up your content.
When it comes to your actual blog site, Wix offers a wide range of blog templates to choose from. Manage posts from your desktop editor—or if you’re on the go, create and upload posts through the Wix App.
After you’ve created your blog, you can start building up a community of followers. Through the “Member’s Area” (a feature that allows users to sign up to your site and receive access to exclusive offers), visitors can create public profile pages and interact with each other. There are multiple other features available too, such as social promotion capabilities, searchable hashtags, the ability to manage multiple writers, integration for email subscriptions, monetization options and more.
Want to make your blog the center of your business? Give Wix’s blog maker a try.
08. Image creator
Marketing is as much a visual art as it is a written one. But in the past, you were limited by the size and skill of your design team. While there's no replacement for a skilled human artist, Wix's image editing and creation tools are a godsend for small teams with limited resources.
Powered by AI, these tools can help you create custom images in seconds. Create images for your blogs, social media posts, website, emails and more. You can tell the AI to experiment with different formats (for example, you can ask it to create an illustration as opposed to a photorealistic image).
If you already have photos or graphics that you want to use but simply need to tidy them up, you can enhance your photo, add filters and more from the Wix Photo Studio.
09. Online store coupons
Here’s an obvious statement: everyone loves a good deal. If you want your business on the radar of bargain hunters, it’s a smart idea to turn to a coupon maker for assistance. On top of bringing shoppers to your website, a discount will keep them coming back for more.
From your online store dashboard, you can set up sales and discounts such as certain dollar amounts off, certain percentages off, free shipping, BOGO deals and more. You can also create your own coupon codes in bulk.
Ready to start selling? Try Wix’s online store builder today.
10. Video maker
Adding videos to your business website or online portfolio can be an engaging way to show off your work and stand out from the crowd. You might think that creating videos requires time, effort and specific skills. But actually, if you can spare a few minutes, it’s possible to upload the content you want to include into one nifty tool and let it take care of the entire creation process for you. That’s exactly what Wix’s free video maker tool is all about.
The video maker can be used to create promotional videos, product demos, social posts and more. If you don’t have much in-house content to work with, utilize the free visuals, templates and sounds already obtainable within the product. In less than a minute or so, your video will be generated and ready to upload to your website, social platforms and YouTube or be saved for later.
11. Analytics
Last but certainly not least, every wise marketer knows that the ability to measure success is key to any business strategy. Although analytics isn’t the most creative aspect of your marketing plan, it’s by far one of the most important pieces.
Wix Analytics offers insight into your website performance, sales performance and more. There are multiple reports to choose from, including a Benchmarks report that lets you compare your site performance against other sites like yours. You've even got a Highlights report, which offers live stats and an AI assistant that helps retrieve the data you need.
Apart from these built-in reports, Wix integrates with popular platforms and tools like Google Analytics and Facebook Pixel, among many others.
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