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Strategy consulting website design example

Van Pelt & Company is a healthcare and business strategy consultancy with a personal, thought-leadership-driven website. Moody nature photography and clean type give the corporate site a calm, considered Pacific Northwest tone.

Recent blog posts on the homepage position the founder as an active voice, a smart approach for a solo strategy advisor.

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Website design

Strategy consulting website design

Dark, nature-led backgrounds and a clean sans-serif create a reflective, premium mood that suits strategic work. A founder headshot and quote in the hero make the site feel personal from the first scroll.

The layout is blog-forward, surfacing recent articles on the homepage. That choice frames the founder as a thinker, not just a service provider.

The consultant behind the website

Andy Van Pelt runs a healthcare and business strategy consultancy in Oregon. The practice offers project management, visioning and strategy, and relationship management drawn from years of experience.

Who this website is a good example for

  • Solo strategy consultants: The site shows how one advisor can lead with ideas and personality rather than a long service menu.

  • Thought-leadership-driven advisors: Surfacing fresh writing on the homepage is a strong model for consultants who sell expertise.

  • Healthcare consultants: The calm, credible tone is a useful reference for advisors working in considered, high-trust fields.

Strategy consulting website design tips

  • Feature recent blog posts to show thought leadership: Fresh writing on the homepage signals you are active and current in your field.

  • Lead with a quote-style hero: A short, pointed line sets a reflective tone and frames how you think before listing services.

  • Spotlight testimonials by name and title: Attributed quotes carry more weight than anonymous praise for high-trust advisory work.

  • Use moody imagery to set tone: A consistent photographic style gives a personal consultancy a distinct, memorable mood.

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