Business Logo Design Inspirations

Define Your Branding

Your logo is the first visual impression your business makes with potential customers. It visually communicates your brand identity and values, which helps customers establish a sense of connection to your business. It also helps drive brand awareness so you stand out from your competition.

Choose the Right Font

Your logo’s font helps to set the tone of your brand’s personality and story. The typography you choose should align with the industry of your business. For example, hi-tech companies often use bold, innovative fonts, finance companies rely on more traditional fonts, and creative companies go for more playful fonts.

Use Color Strategically

Like typography, colors also convey a message and carry meaning. It’s a good idea to research color psychology when choosing your logo colors. For example, blue and grey represent trust and security, which is why it’s a popular color among financial businesses. Meanwhile, brighter, bolder colors like purple and orange represent fun and creativity, which makes them popular among design companies and startups.

Make a Graphic Statement

Icons, illustrations and graphics play a huge role in defining your brand through your logo. Make it visually engaging in a way that displays the essence of your business. For example, a financial business may choose to use a graphic element of a mountain in their logo to communicate stability and strength.