Build your brand with Wix Logo Maker
Your beauty logo plays a crucial role in representing your brand's visual identity and personality while conveying the types of services or products you offer. While designs for a hair salon may incorporate images or icons such as scissors, an esthetician may opt for an illustration of a face or flower. Your logo should also incorporate your business name. If you need help coming up with a good one, check out our Beauty Name Generator to get a list of creative options in minutes.
Once you’ve crafted your beauty brand logo with our Logo Maker, you can take advantage of Wix’s other free business tools to get your brand off to a successful start. Don’t forget to create your Wix portfolio website so you can showcase your work and sell your products & services in an online store.
1. Tell us about your brand
Enter your beauty business name, tagline if you have one, and a little bit about the look and feel you want.
2. Make it your own
Choose a style that speaks to you. Then, customize the fonts, colors, icons and text to bring your new logo to life.
3. Share it with the world
Download your custom logo design and use it anywhere you need to—from business cards to branded merch.
Choose the right font
Your logo’s font plays a crucial role in defining the overall look and feel of your beauty brand. The typography you choose should reflect the style of your business, whether it's modern and sleek or elegant and timeless.
Many beauty brands opt for elegant and stylish fonts with clean lines that communicate sophistication and luxury. It's also important to consider legibility, especially if your logo will be displayed on small product packaging or marketing materials.
Use color strategically
Like typography, colors also play a large role in communicating the feel of your beauty business. It’s a good idea to research logo psychology when choosing your logo colors.
If you own a spa, light tones such as greens and whites will give your customers a sense of calm. Whereas a cosmetics store owner might want to go for bright colors like pinks and reds for a fun upbeat feel.
Make a graphic statement
Icons, illustrations and graphics also help you stand out from the competition. Make sure to choose a graphic element that represents your type of beauty business.
They should represent the types of services you offer your clients. If you’re designing a beauty salon logo, you might use an image of make-up brushes, while a masseuse could choose a bottle of oil or a row of hot stones.
Select the right layout
When creating your beauty business logo or beauty products logo, it's crucial to select a layout that is visually appealing, balanced and suits your brand's style. You’ll also want to try out your logo on various platforms to ensure that it works well across all mediums.
Don't hesitate to create slightly different versions of your logo to optimize the layout for each use case. For instance, you may want to use your complete brand name and logo on printed materials such as packaging, brochures and business cards but just an icon on social media platforms.
Dive deeper into logo design
Check out these tips from design and branding experts on the Wix Blog to help you create the right logo for your business.
