1. Tell us about your brand
Enter your law firm business name, tagline and brand aesthetic—or just let our AI logo generator come up with one for you.
2. Make it your own
Choose a style that speaks to you. Then, customize the font, colors, icons and text to bring your new law firm logo to life.
3. Share it with the world
Download your custom logo design and use it anywhere you need to—from business cards to branded merch.
Build your brand with Wix Logo Maker
An effective law firm logo can be a cornerstone in establishing your firm's identity and can significantly influence client perception. It showcases not only the legal services you provide but also the unique personality of your brand. Popular elements in law firm logo design might include traditional symbols like scales of justice, gavels or pillars, which convey trustworthiness and professionalism. With Wix's logo maker, you can create a professional-looking logo that encapsulates your firm's values and ethos in just minutes
Once your logo perfectly represents your law firm, it's time to leverage other free tools to enhance your brand presence. Wix offers a suite of free business tools that complement your branding efforts. Create cohesive business cards with our business card maker, establish an online presence with our law firm website templates and ensure your branding is consistent across all platforms. These tools are designed to help you build a strong, recognizable brand that resonates with clients and stands out in the competitive legal market.
Choose the right font
Your logo's font can significantly impact how your business is perceived. Select a typeface that mirrors the energy of your brand and draws in your desired clientele.
For law firms, choosing the right font is crucial as it reflects the firm's professionalism and authority. Traditional serif fonts such as Times New Roman or Garamond are often associated with trustworthiness and respectability, making them a popular choice for legal practices. However, modern sans-serif fonts like Helvetica or Futura can convey a sense of sleekness and modernity, suitable for firms looking to present a contemporary image.
Use color strategically
Like typography, colors also communicate the personality of your law firm business. It’s a good idea to research logo psychology when choosing your logo colors.
The best colors for a law firm logo often include deep blues, grays and greens, which are associated with knowledge, stability and growth. These colors can help instill confidence in potential clients. While it's important to stand out, it's also crucial to ensure that the colors chosen for your law firm logo maintain a professional appearance and align with clients' expectations of legal services.
Make a graphic statement
Icons, illustrations and graphics also help you stand out from the competition. Make sure to choose a graphic element that represents your type of law firm business.
For law firms, classic imagery such as the scales of justice, a courthouse column or a shield can be effective in communicating legal expertise. These elements are universally recognized symbols within the legal industry and can help convey your firm's commitment to justice and integrity.
Select the right layout
When selecting a layout for your law firm logo, it's important to think about the persona you want to convey. Consider your niche within the industry and the message you want to send to your clients.
Don't hesitate to create slightly different versions of your logo to optimize the layout across various platforms. For instance, you may want to use your complete brand name and logo on printed materials such as packaging, brochures and business cards but just an icon on social media platforms.
A well-structured layout ensures that your law firm's logo is legible and effective across all mediums. A more formal layout might be appropriate for traditional firms while dynamic layouts could suit boutique firms seeking a modern edge. The key is consistency in branding across all client touchpoints.