Build your brand with Wix Logo Maker
A strong fitness logo should set you apart from the competition, reflect your services, and help clients connect with your brand. For example, a personal trainer's logo might convey strength and power, while a yoga studio's logo might show peace and tranquility. When designing your fitness brand logo, keep it simple and memorable. Popular fitness logo design elements include dumbbells, kettlebells and other gym equipment. Other common elements include arrows, stars and geometric shapes.
Once you’ve designed your logo with our Logo Maker, use one of Wix’s Sports and Fitness Website Templates to help pump up your branding. Integrating your logo into your fitness website helps create a cohesive and professional look and feel. With Wix’s Logo Maker, powerful website builder and free business tools, building your brand has never been easier.
1. Tell us about your brand
Enter your fitness business name, tagline if you have one, and a little bit about the look and feel you want.
2. Make it your own
Choose a style that speaks to you. Then, customize the fonts, colors, icons and text to bring your new logo to life.
3. Share it with the world
Download your custom logo design and use it anywhere you need to—from business cards to branded merch.
Choose the right font
Your logo’s font helps define the feel of your fitness brand. The typography you choose should reflect the style of your services.
For example, strength trainers often use bold, innovative fonts, whereas subtle, delicate fonts are more suited to pilates studios.
Use color strategically
For example, if your style of fitness is high-energy—bright, bold colors that symbolize vitality would work well. Alternatively, if your focus is on wellness, it’s best to use calm, soft colors.
Make a graphic statement
Icons, illustrations and graphics also help you stand out from the competition. Make sure to choose a graphic element that represents your type of fitness business.
For example, if you're creating a gym logo, you might choose to integrate weights into the design. Whereas, logos for yoga studios often contain images associated with nature like a lotus flower or waterfall.
Select the right layout
When it comes to designing a fitness logo for your brand, selecting the right layout is crucial. The layout of your logo will set the tone for your entire brand image and can make a significant impact on how your target audience perceives your business.
To choose the ideal layout for your fitness logo, start by considering the style and message you want to convey. Are you looking for a clean and modern look, or do you want something more edgy and bold? Whatever your aesthetic, you’ll want to ensure your layout is visually appealing, easy to read and has a balanced composition.
Dive deeper into logo design
Check out these tips from design and branding experts on the Wix Blog to help you create the right logo for your business.
How to create a gym logo?
You can easily create your own gym logo using a logo maker tool. Start by simply entering your business name, tagline and industry. Next, narrow down the look and feel by choosing between several different aesthetics. Consider using popular design elements like gym equipment, arrows and bold typography. From there, you’ll be able to customize colors, fonts and layout to make it uniquely yours. Once you're satisfied with your logo, click on "Download" to get a high-resolution file in various formats.
Do fitness brands need a logo?
Yes, having a logo is essential for fitness brands to create a strong brand identity and stand out in a highly competitive industry. A well-designed logo can convey your professionalism, expertise and unique selling proposition, helping you attract more clients and build trust with them.
What should be in a fitness logo?
A fitness logo should include the name of your business, an image or symbol that represents your brand and colors that convey energy and vitality, such as red, orange and green. It should be simple, memorable and easily recognizable to help you establish a strong brand identity.
Can I edit my fitness studio logo after creating / downloading it?
The editing options available to you depend on the Wix Logo Maker plan you choose. For example, with the Unlimited and Business plans, you can edit your logo as many times as you need. However, if you purchase a Just Logo plan, you’ll need to upgrade to make changes once your logo is purchased. Learn more about the logo plans available to you in our support article.
Do I own my fitness logo after downloading it?
You get full commercial usage rights to your logo after choosing a package that allows you to buy and download it. You’ll be able to use your royalty-free logo wherever and whenever you like.