1. Tell us about your brand
Enter your shop business name, tagline and brand aesthetic‚ or just let our AI Logo Generator come up with a logo for you.
2. Make it your own
Choose a style that speaks to you. Then, customize the fonts, colors, icons and text to bring your new shop logo to life.
3. Share it with the world
Download your custom logo design and use it anywhere you need to—from business cards to branded merch.
Build your brand with Wix Logo Maker
Your shop logo is key to your brand’s visual identity, setting you apart from the competition. It not only conveys the types of products you offer, but also shows your brand’s personality. Designs for a business may incorporate visual elements such as trolleys, bags or a simple icon that represents your industry. With the Wix logo maker, you can craft a shop logo that perfectly embodies your company’s ethos in minutes.
Once you’ve landed on a logo, take advantage of Wix’s other free business tools to take your brand to the next level. Get suggestions on shop business names with our shop name generator, create a shop logo png with our png logo maker, or start selling online by setting up an ecommerce website. Whether you’re in fashion and need a fashion logo maker or you’re selling clothing and need a clothing logo, the Wix Logo Maker has got you covered.
Choose the right font
Your logo's font can significantly impact how your shop is perceived. Select a typeface that reflects the style and personality of your shop while appealing to your target customers.
For shop logos, consider using versatile and legible fonts that convey professionalism and trustworthiness. Sans-serif fonts with clean lines and modern aesthetics can create a contemporary look, while serif fonts with classic proportions can add a touch of elegance and sophistication to the logo.
Use color strategically
Like typography, colors also communicate the personality of your brand. It’s a good idea to research logo psychology when choosing your logo colors.
For shop logos, consider using colors that evoke the desired emotions and associations related to your products or services. Warm tones like reds, oranges and yellows can create a sense of excitement and urgency, while cool tones like blues and greens can evoke feelings of calmness and trust. Experiment with different color combinations to find the perfect palette that resonates with your brand and attracts customers.
Make a graphic statement
Icons, illustrations, and graphics also help you stand out from the competition. Make sure to choose a graphic element that represents the essence of your shop.
Incorporate graphic elements such as icons, symbols or abstract shapes that reflect the nature of your business and highlight your unique selling points. Whether it's a stylized representation of your products or a visual metaphor that conveys your brand's values, the graphic element should capture the attention of potential customers and leave a lasting impression.
Select the right layout
When selecting a layout for your shop logo, consider the overall aesthetic and message you want to convey. Experiment with different arrangements of text and graphics to create a visually appealing and cohesive design.
Ensure that the layout is adaptable to various branding materials, such as signage, packaging and digital platforms. Whether it's a minimalist emblem or a detailed illustration, the layout should effectively communicate the identity of your shop and resonate with your target audience.