1. Tell us about your brand
Enter your consulting business name, tagline and brand aesthetic—or just let our AI logo generator come up with one for you.
2. Make it your own
Choose a style that speaks to you. Then, customize the font, colors, icons and text to bring your new consulting logo to life.
3. Share it with the world
Download your custom logo design and use it anywhere you need to—from business cards to branded merch.
Build your brand with Wix Logo Maker
An effective consulting services logo design can be a pivotal factor in the success of your business. It serves as a visual representation of your services and showcases your brand's personality. Consulting logos often incorporate elements like graphs, modern typography or iconic imagery that convey professionalism and expertise. With the Wix logo maker, you can create a professional consulting logo that encapsulates your brand's essence in just minutes.
In addition to consulting logo design services with the logo maker, you can leverage Wix's suite of free business tools to further establish your brand. From generating the perfect name with our consulting name generator to designing business cards and creating an online presence with our consulting website templates, Wix provides all you need to build and manage your consulting brand effectively. Whether you're a freelancer using our freelancer logo maker or a larger corporation utilizing our corporate logo maker, Wix is here to support every step of your branding journey.
Choose the right font
Your logo's font can significantly impact how your business is perceived. Select a typeface that mirrors the energy of your brand and draws in your desired clientele.
For consulting logos, it's essential to choose fonts that exude professionalism and trustworthiness. Serif fonts like Times New Roman or Garamond suggest tradition and reliability, while sans-serif fonts such as Helvetica or Arial convey a more modern and clean look. Consider the message you want to send to your clients and select a font that aligns with your brand's values and target market.
Use color strategically
Like typography, colors also communicate the personality of your consulting business. It’s a good idea to research logo psychology when choosing your logo colors.
In the consulting industry, colors like blue and green are often chosen for their associations with knowledge, growth and calmness—qualities highly valued by clients seeking consulting services. Darker hues can convey depth and seriousness, while brighter shades might add a touch of innovation or creativity. It's important to consider the psychological impact of color choices to ensure they align with your brand's messaging.
Make a graphic statement
Icons, illustrations and graphics also help you stand out from the competition. Make sure to choose a graphic element that represents your type of consulting business.
A well-chosen icon can communicate much about your consulting firm at a glance. For example, a chess piece might represent strategic thinking, while an abstract design could symbolize innovation and forward-thinking. The key is to select imagery that complements your brand narrative and resonates with your clientele.
Select the right layout
When selecting a layout for your consulting logo, it's important to think about the persona you want to convey. Consider your niche within the industry and the message you want to send to your clients.
Don't hesitate to create slightly different versions of your logo to optimize the layout across various platforms. For instance, you may want to use your complete brand name and logo on printed materials such as packaging, brochures and business cards but just an icon on social media platforms.
The layout should be adaptable yet consistent across all mediums—ensuring recognition whether it’s on a website header or a LinkedIn profile picture. Simplicity often works best for scalability without losing any detail or legibility.