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1. Tell us about your brand
Enter your sports business name, tagline and brand aesthetic—or just let our AI Logo Generator inspire you.
2. Make it your own
Choose a style that speaks to you. Then, customize the fonts, colors, icons and text to bring your new sports logo to life.
3. Share it with the world
Download your custom logo design and use it anywhere you need to—from business cards to branded merch.
Build your brand with Wix Logo Maker
Before you start creating your logo, it's important to define your brand. Who and what is your sports business for? Once you've defined your brand, it's time to start designing your logo. Use our team Logo Maker tool to get inspiration and create your own logo in minutes. In addition to basic design elements like color, font and shape, think about how your logo will be used. If you’re looking for sports team logo ideas, consider what will translate best to a jersey. If you're a sports equipment company, your logo could incorporate images of the gear you sell or qualities of strength and power.
Next, continue building your brand with Wix’s Sports Website Templates or other free business tools like Video Maker, which helps you create dynamic videos to showcase your sports team or business. Looking to get even more specific? Our Basketball Logo Maker, Soccer Logo Maker, Football Logo Maker and Baseball Logo Maker are designed to be easy to use, allowing you to create the sports logo of your dreams.
Choose the right font
Your logo’s font helps define the feel of your sports brand. The typography you choose should reflect the style of your team or business. Many sports teams go for all uppercase letters and a bold typeface that makes their logo stand out. It also makes it easy to read whether it’s being displayed on a jersey or a stadium sign.
If you're designing a logo for a sports clothing brand, you could opt for a clean, contemporary font that symbolizes action and energy.
Use color strategically
Like typography, colors also communicate the personality of your sports brand. It’s a good idea to research logo psychology when choosing your logo colors. The colors you choose to be included in your logo will be the basis for your brand and will appear on things like uniforms and signs.
Pick colors that represent the message you want to convey about your team. Stick to one or two colors and make sure to stay away from shades used by rival teams or businesses.
Make a graphic statement
Icons, illustrations and graphics can help you stand out from rival teams and businesses. Basketball, soccer, rugby, hockey and other sports teams often choose an animal that symbolizes their team spirit to be integrated into their logo design.
If you run a sports clothing store that specializes in footwear, an image of a sneaker or an athlete running might be a good choice.
Select the right layout
By selecting the right layout for your sport logo, you can create a powerful brand image that resonates with your target audience and helps you stand out in a crowded market. After all, your logo sets the tone for your brand image and can make a huge impact on how your target audience perceives your business.
First and foremost, you’ll want to make sure your layout is visually appealing, easy to read and has a balanced composition. From there, consider the style and message you want to convey. For example, are you looking for something clean and modern, or do you want something more edgy and bold?