Build your brand with Wix Logo Maker
Whether you're going for a classic 70s vibe, a bold 80s logo look or a nostalgic 90s logo, Wix’s easy-to-use Retro Logo Maker allows you to create a unique and memorable logo that will set your business apart. Our Retro Logo Generator offers a variety of vintage logo ideas and templates to choose from, or you can start from scratch and make a retro logo that's all your own. Dive deeper with resources on how to design a logo as well as different types of logos to consider.
In addition to our AI-powered logo generator, Wix offers a range of free business tools to help you establish and grow your brand. Find a name with our Business Name Generator, create a business card that matches your brand's aesthetic with our Business Card Maker, and create a website that perfectly compliments your new logo with our Vintage Websites guide.
1. Tell us about your brand
Enter your business name, tagline if you have one, and a little bit about the look and feel you want.
2. Make it your own
Customize the font, colors, icons and text to bring your new retro logo to life.
3. Share it with the world
Download your custom logo design and use it anywhere you need to—from business cards to branded merch.
Choose the right font
Fonts are one of the most important elements when creating a vintage logo design. If you look at brands from any particular period, you’ll notice that they all use a specific type of font.
Once you’ve decided on the period you want to emulate, research logos from that era and find a font that’s similar. You can also upload your own personal fonts to align with your vision or brand kit.
Use color strategically
Like typography, colors also communicate the personality of your brand. It’s a good idea to research logo psychology when choosing your logo colors. Full-color printing is a relatively modern invention, so if you’re looking to recreate a feeling of nostalgia or heritage with your logo, try going with a two-tone color scheme.
That being said, colors aren’t completely out. If you want to bring the 1960s or 1970s to life, you can go for more vibrant and iconic colors of that era, like avocado green or mustard yellow.
Make a graphic statement
If you want to create a memorable and distinctive retro logo, it's important to incorporate the right design elements. Icons, illustrations and graphics can all be used to give your logo a unique vintage twist. To achieve the perfect retro look, you'll want to choose graphic elements and fonts that represent your type of business but with a nod to the past.
Consider using vintage objects like a rotary phone or a classic car, or incorporating era-specific design elements like art deco shapes for the 1920s or bright neon shapes for the 1980s. Whatever era you choose to emulate, make sure that your logo design captures the essence of that time period to create a truly timeless design.
Select the right layout
Selecting the right layout is crucial when designing a retro logo that fits your brand identity. Your logo's layout will set the tone for your entire brand image and can have a significant impact on how your target audience perceives your business. To choose the ideal layout for your retro logo, start by considering the style and message you want to convey.
Are you looking for something bold and eye-catching or a more subtle design? Whatever your preference, ensure your layout is balanced, visually appealing and easy to read. By selecting the perfect layout, you'll create a retro logo that stands the test of time.