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The color of cleanliness
Throughout history, white has represented many things. In ancient Egypt, priests wore white robes to represent purity. Many Asian cultures see white as a color of mourning. The Romans wore white togas as a symbol of citizenship. Today, we see white as a representation of cleanliness and simplicity, so it’s a staple option for quality, transparent brands.
If you'd like to dive deeper, you can explore more of the meaning behind white, as well as the symbolism of off white and whitesmoke.


Complement white with
1. #1EB6FA
2. #D08DFF
3. #11A88C
4. #F891AE
5. #F8B529
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