- Jenna Romano
- Jun 29
- 23 min read
Updated: Jul 21
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Coaches of the world, let’s get real about your website. Whether you specialize in health and wellness, business, life coaching or another transformative area in your profession, you have better ways to use your time than learning how to build a website from scratch.
You could be transforming lives, landing more clients or brainstorming ways to grow your business—to name a few. And yet, there’s no denying the endless benefits and increasing importance of making a coaching website.
Luckily, you don’t have to master digital design to do this. Nor do you have to break your small business budget. With the right coaching website builder, you’ll significantly cut down the time, effort and costs it takes to start your online presence.
In this article, we’ll step into the position of coach (just for a moment) to give you expert guidance on choosing the best coaching website builder. From drag-and-drop editors to AI website builders, from simple web design to sophisticated and business-savvy tools—our diverse roundup includes seven top-picks available in 2025. We’ve reviewed each of these platforms, highlighting stand-out design features, user experience, pricing, business tools and more.
When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.
TL;DR: best website builders for coaches
Whether you're exploring how to make a coaching website for the first time or you're ready to upgrade your online presence, this guide breaks down seven of the best platforms for coaching websites in 2025. Each one supports your business differently—whether you’re just getting started, scaling a growing practice or looking to monetize your expertise through courses or communities.
Use the table below to quickly compare features and find the coaching website builder that aligns with your style, budget and business goals.
Website builder | Best for | Starting price (annual) |
Wix | All-in-one branding and business growth | $17/month |
Kajabi | Community-building and authority positioning | $62/month |
Teachable | Monetizing knowledge via courses | $29/month |
Showit | Visual branding and full design freedom | $19/month |
Strikingly | New coaches on a budget | $16/month |
Weblium | Small business coaches ready to scale | $8.25/month |
Thinkific | Professional coaches offering courses | $36/month |
"As a business owner or entrepreneur, you’re wearing multiple hats. Building a brand, managing your website, handling domain, hosting, SEO, marketing and everything in between to keep the business running. When you're running the show solo, choosing a website builder that makes it all that easy and intuitive—while still delivering expert-level results—can be a total game changer. - Esin D. Habif, product marketing lead at Wix
What are key features to look for in a website builder for coaches?
Our goal is to help you find the best coaching website builder to match your personality, style, budget and business goals. First and foremost, we’ve highlighted beginner-friendly tools that deliver quality visual results. But a website for coaches is the one of the types of website that needs more than just a platform with aesthetic and user-friendly features.
The ideal coaching website builder merges these foundations with effective tools and functionality to help you accomplish three important goals:
Establish authority: Your website should position your coaching business as a trusted service and present your personal brand effectively to make it clear that you’re an expert in your field.
Bring more traffic: The right platform will include built-in SEO features and other promotional tools to get more visitors and improve your chances of attracting clients.
Convert visitors into clients: Lead capture forms, booking software and an appointment scheduler are essential for turning new visitors into actual clients.
With the above criteria in mind, there are specific features we looked out for when rounding up our review of the best coaching website builders.
Coaching website templates
Quality website templates are the perfect starting point for a coaching website, with ready-made layouts and built-in sections tailored to a coaching business—for example, services testimonials, photo galleries and scheduling. We prioritized platforms that offer both coaching website templates and wellness website templates, so you can streamline the design process while aligning with your niche.
SEO-friendly support
If your website ranks well for queries like “life coaches near me,” you can capture people at the exact moment they’re ready to invest in your services. We focused on platforms that offer robust SEO features, giving you the technical groundwork to compete for high-intent searches—these are the ones most likely to convert into bookings.
Customization to reflect your brand
Success when learning how to start a coaching business depends on the strength of your personal brand. From custom color schemes to typography and logo design, these elements create a distinct presence that sets you apart from other coaches. We highlighted platforms that allow deeper customization than the average drag-and-drop website builder, giving you the freedom to express your unique coaching personality online.
Booking and payment software
An integrated appointment scheduler and payment solution can transform your website into a self-sufficient business hub. Whether built-in or via third-party integrations, this feature is crucial for handling client bookings and collecting payments efficiently.
Marketing features
Combined with strategic marketing strategies, your website can become a powerful revenue driver. We prioritized builders that offer email marketing, lead capture forms, advertising integrations and social media tools—all of which help attract and retain clients. Built-in website analytics allow you to track performance and refine your coaching marketing over time.
How we reviewed the platforms on this list
Real user insights: We dove deep into authentic reviews from actual coaches and web design professionals, analyzing various testimonials to understand what works (and what doesn’t) for real-world coaching businesses. Expert ratings gave us the technical perspective, while user experiences revealed more about the day-to-day reality of these tools.
Hands-on testing: When possible, I rolled up my sleeves and tested these platforms firsthand through trials and premium subscriptions. There’s no substitute for actually building websites, testing booking flows and experiencing the user journey your potential clients will navigate.
Coaching-specific focus: Generic website builders may not cut it for your coaching business. We evaluated how each platform handles the unique needs of coaches—from booking tools and client management to online streaming features and more. Our goal was to prioritize platforms that grow with your business, so you won’t outgrow your website builders as your coaching practice expands.
“Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” - Sharon Hafuta, SEO blog editor at Wix
Check out more reviews of website builders that can support your business online:
The 7 best website builders for coaches in 2025
Now that you know what to look for in a platform, let’s explore the 7 best website builders for coaches in 2025. Each of these tools can help you build a site that not only looks great, but actively supports your business goals—whether that’s offering 1:1 sessions, expanding into online courses or learning how to start a coaching blog to boost your visibility. From beginner-friendly options to scalable solutions, these platforms give you the tools you need to grow, connect and discover how to make money as a coach online.
01. Wix
TL;DR: Best for ambitious coaches ready to build, brand and scale professionally, who refuse to compromise on design or functionality.
When it comes to the best small business website builders, there’s a reason Wix stands out as a top choice across the board. Offering quality design, must-have features and excellent technical support, the platform is known for balancing trendy web design with enterprise-scale growth potential. Coaches with the goal of building their brand and business at any stage will appreciate making a website with Wix.
There’s no learning curve, but your visitors would never know it. The platform offers one of the most flexible experiences for building a website available, offering a drag-and-drop interface, thousands of website templates and an AI-assisted editor. Whichever way you choose to start, you can customize your site almost endlessly with Wix—and manage it on your own as your business grows.
Why Wix works for coaches
Wix combines tools for cost-effective website creation, business management, brand-building and scalability, all into one platform. If you’re just starting a coaching business, for example, you’ll appreciate its free blog maker or color palette pairing tool. Wix’s business website suite also offers endless ways to find the perfect domain name—from a domain name generator to domain name search tools—while knowledge-driven resources from experts and visual inspiration from other Wix users are readily available to guide every step of your venture.
The platform is also designed for consistent (and quality) business management. Wix’s scheduling software, online payment processing and customer management system are built-in to give ample support to you and your customers. Client bookings and payments happen directly on your site, and you can automate communication using email or live chat—this way, you’ll focus less on administration, and more on providing your amazing coaching services.
When it comes to your business’s growth, you can definitely count on the platform’s emphasis on marketing. Wix always seem to have their finger on the pulse of the latest digital marketing necessities, making sure their users can grow while providing detailed web analytics to measure success. Wix customers benefit from features like email marketing, business listings, social media integration, online advertising and more. Expect top-notch SEO support, too—Wix websites are built with SEO best practices in mind, and tools like its SEO Learning Hub help users customize their SEO settings.
Key features of this coaching website builder
A large collection of industry-specific coaching website templates
Built-in bookings system and payment processing
Components for how to start a blog and developing online courses
Detailed website analytics and small business insights
Marketing tools that are up-to-date with the latest business trends
Custom landing page builders and sign-up forms
Multilingual website capabilities for businesses with an international presence
Extensive resources and Wix customer support
Custom domain names, including .coach domain names
Built-in branding tools
Wix pricing: Wix offers both free paid plans, with Wix Premium Plans starting at $17/month (billed annually), with month-to-month billing also available.
Here’s a breakdown of the costs, billed annually:
Light ($17/month): Ideal for basic website needs, including an SSL certificate, SEO tools, two GB storage, two collaborators, one-year free domain, Google Ads credits and up to four lead forms.
Core ($29/month): Perfect for growing businesses, adding 50 GB storage, up to five collaborators, ten lead forms, basic analytics, payment processing, social sales, bookings and event management.
Business ($39/month): Best for enhancing online presence, with 100 GB storage, ten collaborators, 75 lead forms, standard analytics, eCommerce tools, automated discounts and back-in-stock notifications.
Business Elite ($159/month): For scaling, with unlimited storage, 15 collaborators, 100 lead forms, advanced analytics, priority support, enhanced eCommerce and a full-featured developer platform.
Learn more:
02. Kajabi
TL;DR: Best for established coaches ready to transform into thought leaders and build communities.
Kajabi is especially popular among coaches in the health, wellness, lifestyle and business sectors. It’s successful in giving these business owners tools to strategize long-term growth, and particularly suits coaches ready to pursue course creation and community building. The platform emphasizes technical tools needed to branch out from one-on-one coaching, making it easy to create comprehensive course offerings, membership tiers and coaching packages.
Compared to Wix, this drag-and-drop tool doesn’t deliver the same level of design flexibility. Instead, Kajabi delivers polished, conversion-focused templates that prioritize function over endless customization. Their template collection may be more modest, but it boasts diverse aesthetic styles and delivers some gorgeous, modern website designs. Kajabi’s template packages cater to specific business goals, using detailed content blocks, layouts and features optimized for digital products, webinars or sales funnels, for example.
Why Kajabi works for coaches
Kajabi stands out for professional coaches by focusing on how to grow and monetize the community that’s hooked on your personal brand. Transformative features encourage users to broaden their services, giving them the functionality to host virtual meetings, live workshops, group sessions, coaching cohorts or corporate teams who want to learn together.
The platform feels almost custom-built for coaches with the potential and desire to build communities and establish themselves as an authority in the coaching world. Combined with interactive forums, live events and marketing tools like email campaigns, Kajabi gives you everything you need to monetize your coaching expertise in newer, bigger ways.
Key features of this coaching website builder
Ready-made website templates
Landing page templates and built-in sign-up forms
Built-in bookings system and payment processing
Supports group meetings, online course and interactive workshops
Website and behavioral analytics
SEO support
Marketing tools like email campaigns, blogging and social media app integrations
User-friendly resources for how to use their product, such as free guides and webinars
Multilingual capabilities for businesses with an international presence
Customer support and help center
Mobile website design and mobile app creation
Custom domain names
Kajabi pricing: Kajabi offers paid plans starting at $62/month (billed annually), with month-to-month billing also available.
Here’s a breakdown of the costs, billed annually:
Kickstarter ($62/month): Includes one website, one product + community, 250 contacts, 7,500 marketing emails, unlimited landing pages, group onboarding calls, Kajabi AI, creator studio.
Basic ($104/month): Includes one website, three products, 10,000 contacts, unlimited marketing emails, unlimited landing pages, group onboarding call, Kajabi AI, creator studio, third party integrations, custom domain.
Growth ($111/month): Supports one website, 15 products, 25,000 contacts, unlimited marketing emails, unlimited landing pages, group onboarding call, Kajabi AI, creator studio, third party integrations, 24/7 support, affiliate programs, custom domain, custom branding, multiple admin users, webhooks.
Pro ($279/month): Supports three websites, 100 products, up to 100,000 contacts, unlimited marketing emails, unlimited landing pages, group onboarding call, Kajabi AI, creator studio, third party integrations, 24/7 support, affiliate programs, custom domain, custom branding, multiple admin users, webhooks, custom code editor.
03. Teachable
TL;DR: Best for knowledge-driven coaches ready to build recurring revenue through digital products.
Teachable is a website builder uniquely crafted to build scalable and recurring revenue streams from your coaching expertise. For coaches ready to diversify their audience and maximize income—beyond hourly coaching sessions—the platform’s products and marketing arsenal can empower you to package and monetize your knowledge.
The website editor itself prioritizes ease-of-use, providing users with a drag-and-drop interface. Using Teachable’s education-centric layouts, you’ll have less template options and control over customization compared to a platform like Wix. However, this simplicity comes with a purpose: the platform aims for consistent design to give you a quick, streamlined set-up for usability, making it possible to personalize your content with logos, custom headers, color schemes, fonts and media.
Why Teachable works for coaches
Teachable has all the functionality you need to host private or small-group coaching sessions online—including integrated bookings, payment systems and customer management. Its customer management system (CMS) provides extra support and personal touches to build a deeper connection with clients between sessions. From one dashboard, you can help them stay on track with their goals by sending materials, setting up automated reminders and providing online intake forms for quick onboarding.
One way this platform really stands out is with its emphasis on educational leadership and monetizing expertise. Teachable helps users learn how to build online courses, certification programs and digital products—making it a go-to website builder for coaches who want to train others. It uniquely champions learning design with some of these built-in features, including integrated quizzes, modules, certificates, customized student dashboards and more.
Key features of this coaching website builder
A large collection of industry-specific coaching website templates
Built-in bookings and payments system with membership capabilities
AI tools for content creation
Marketing tools like email campaigns, custom landing pages and lead capture forms
Analytics and reporting
Extensive resources for coaches, including business guides and an accelerator program for selling online courses
Mobile website design and mobile app creation
SEO friendly
Custom domain names
Teachable pricing: Teachable offers free and paid plans, starting at $29/month (billed annually), with month-to-month billing also available.
Here’s a breakdown of the costs, billed annually:
Free ($0/month): Basic features to get you started.
Starter ($29/month): Offers 7.5% transaction fee, unlimited product creation, one published product, create with AI, iOS student mobile app, global payments and tax solutions in 200+ countries, upsells, coupons and abandoned online shopping cart recovery emails.
Builder ($69/month): Offers 0% transaction fees, unlimited product creation, five published products, affiliate program, course certificates, live chat support.
Growth ($139/month): Adds public API access, advanced segmentation, and additional user roles for teams.
Advanced ($309/month): Tailored for larger teams with custom user roles, dedicated onboarding and priority support.
Learn more:
04. Showit
TL;DR: Best for brand-conscious coaches who want more design control to create an authentic and memorable online presence.
Showit stands out for its user-friendly interface, eye-catching design features and supportive resources—helping coaches at any stage leverage their personality into the biggest marketing asset. While other coaching website builders invest more in simple website creation, Showit focuses on giving coaches professional-grade design freedom to make an unforgettable brand and online presence. Their philosophy is simple: you should love your website, and it should be as unique and authentic as your coaching approach.
Whether you’re a wellness coach who needs a serene, organic web design or a business coach who wants bold, authoritative aesthetics—Showit provides a complete visual toolkit to design according to your coaching personality. The platform’s drag-and-drop editor is described as “anything but cookie-cutter,” breaking free from rigid content blocks to provide pixel-perfect control. Bridging the gap between design and marketing psychology, the platform’s emphasis on design freedom is part of a bigger goal: how authentically your coaching website represents your personal brand.
Why Showit works for coaching websites
Showit makes the process of creating a coaching website fun, sophisticated and personal.
The platform gives you tools to produce not only a “wow-factor,” but to build trust with visitors, and a growing revenue, too. Custom fonts and web animations create an unforgettable first impression, while strategically placed pop-up forms can be used to capture leaves. Interactive website scrolling sections keep visitors' attention longer, and you can easily apply these for showcasing content—for example, testimonials and services—in ways that encourage engagement and sales.
Showit’s template collection includes plenty of coach-specific designs, providing sophisticated starting points that you can customize. The pre-built pages are uniquely profit-driven, using strategic layouts and calls-to-action that are ideal for converting visitors into clients and providing seamless booking flows. Not all of Showit’s business tools are featured within the platform itself, but the tool integrates seamlessly with third-party software for booking, payments, email marketing and client management.
Key features of this coaching website builder
Marketing integrations with social media apps, email marketing apps and more
SEO friendly
Highly customized mobile website design
Integration with Google Analytics
Booking system and payment app integrations
Connect custom domain name
Notable customer service
Integrates with marketing tools
Mobile website optimization
Showit pricing: Showit offers a free 14-day trial, with paid pricing plans after that. Paid plans start at $19/month (billed annually), with month-to-month billing also available.
Here’s a breakdown of the costs, billed annually:
Showit ($19/month): Website builder only, no blog integration. Great for portfolio or informational coaching websites.
Showit & Basic Starter Blog ($24/month): Adds WordPress blog functionality with basic blogging tools and hosting.
Showit & Advanced Blog ($34/month): Includes advanced blog hosting and plugins, ideal for content marketing-heavy coaches.
05. Strikingly
TL;DR: Best for new coaches who need a simple, budget-friendly website up and running fast.
If you’re just starting your coaching business and want to quickly establish your online presence, Strikingly offers a fast, beginner-friendly way to get a professional site online. With straightforward visual features and simple customization options, it’s a great choice for launching quickly and affordably—without a steep learning curve.
That said, Strikingly is best suited for early-stage websites or more streamlined needs. While it may not offer the advanced design flexibility or business tools found on some other platforms, it delivers exactly what many new coaches need: a clean, functional site that’s easy to set up and manage. As your coaching practice grows, you may eventually look for additional features like course creation, deeper customization or expanded content options—but Strikingly remains a solid starting point for getting your brand online with confidence.
Why Strikingly works for coaches
Strikingly’s signature one-page format is perfect for creating a simple but effective coaching website. With these templates, you can present your coaching offering clearly—your story, services, testimonials and sign-up forms—all on one scrollable page. The clean and straightforward approach avoids complex navigation set-up or decisions about the site structure, but gives you everything you need to encourage new visitors to sign-up.
While design flexibility is limited, you’ll have enough customization options to reflect the essence of your personal brand. For example, you can upload photos, add your own content, include a logo or add a testimonials section to your site. Contact forms and basic audience management tools make it possible to streamline sign-ups, provide in-take forms or capture leads for communication—however, the platform is not equipped with technology for online calls, scheduling or payments without upgrades and third-party tools.
Key features of this coaching website builder
Website templates with an emphasis on one-page sites and landing pages
Integrates with third-party booking tools
Quick set up for landing pages highlighting a specific service
You can create a simple blog
Built-in SEO foundations
Custom domain connection
Support online payment software integration
Marketing integrations available
Website analytics
Strikingly pricing: Strikingly offers both free and paid plans, with paid plans starting at $16/month (billed annually), with month-to-month billing also available.
Here’s a breakdown of the costs, billed annually:
Free ($0/month): Basic one-page website, Strikingly branding and five GB monthly bandwidth.
Pro ($16/month): Up to three Pro sites, full font library, password protection, eCommerce and multiple pages per site.
VIP ($49/month): Priority support, advanced analytics, newsletter tools and multilingual options.
Learn more:
06. Weblium
TL;DR: Best for growing small-business coaches who want professional sophistication without overwhelming complexity.
Weblium is a website builder that’s perfect for coaches who have outgrown basic builders, but aren’t quite ready for endless customization or scaling their business offering. The platform has gained popularity thanks to its appeal for small business owners, delivering professional website designs that don’t overwhelm you in the process.
Its template collection is full of business-oriented layouts, with straightforward designs catered to life coaches, relationship coaches and business coaches. Their editor includes all the essential elements for a coaching website: compelling hero sections, services showcases, testimonial displays and contact forms. They may be simple, but not generic—designed to let you input your own elements to help you establish your personal brand, while providing essential functionality for converting visitors into clients.
Why Weblium works for coaching websites
For small business owners, Weblium is a great option because it bridges the gap between affordable and advanced web design. Although it lacks native booking software, it integrates seamlessly with apps like Calendly and popular payment processors to make scheduling easier for your clients. Its built-in CRM can manage client inquiries, while providing an ongoing list of contacts in one dashboard.
With Weblium, you can confidently build a coaching website that grows with your practice, at a pricing point that makes sense for new coaches. It may not provide Wix-level growth or design flexibility, but it's got enough sophistication to serve your business as it evolves beyond its beginning stages. It’s also important to note that the platform stands out for exceptional technical support.
Key features of this coaching website builder
A collection of 300+ professionally designed templates
AI tools for content creation
Integrates with booking and payments software
Custom landing pages and contact forms
Website analytics
Foundational SEO setup
Automatic mobile website design
Customer support
Connect custom domain names
Weblium pricing: Weblium offers both free and paid plans, with paid plans starting at $8.25/month (billed annually), with month-to-month billing also available.
Here’s a breakdown of the costs, billed annually:
Free ($0/month): Basic Weblium subdomain, branded site and limited features.
Pro ($8.25/month): Includes custom domain connection, SEO tools, Google Analytics, SSL certificate and custom code.
07. Thinkific
TL;DR: Best for established coaching professionals ready to transform their expertise into structured online courses with engaged student communities.
When you’re ready to branch out beyond individual coaching sessions, Thinkific has everything you need to turn into a course creator. Whether you want to train new coaches or educate your clients through structured programs, Thinkific provides the complete infrastructure for an outstanding learning environment. From one-off courses to monthly or yearly memberships, Thinkific lets you manage courses, students, material and communities from one dashboard.
Whether you need a simple landing page for course sign-ups, or a comprehensive educational hub, Thinkific’s professional templates and AI editor make setup effortless. The platform’s real power emerges in its course delivery options—a suite of tools that includes interactive quizzes, automated learning notifications, achievement rewards, live-streamed sessions and mobile app access—everything you need to create a learning experience that keeps students engaged and on-track.
Why Thinkific works for coaches
If course creation sounds like an interesting path for your coaching business, Thinkific is a tool that can scale your website seamlessly as you grow with this endeavor. Its well-equipped CRM keeps you organized and maintains consistent communication with students, while marketing features like coupons, upsells and email integrations maximize your revenue potential with course launch. Built-in payment processing, course bundles and subscription management are just a few features that support the business side, letting you focus on what you do best: transforming lives through coaching, content and education.
The platform’s student portal rivals high-end corporate training programs, where clients can log into personalized dashboards to track progress, access materials and review their session notes. This polished approach is fine-tuned to look professional, drive engagement and help your students stay committed. Last but not least, Thinkific’s integrated communities feature is an advanced forum (learn how to make a forum website), letting you create interactive hubs where students can interact. This is especially useful for coaches with a knack in community leadership, and is a powerful channel for boosting client referrals consistently and organically.
Key features of this coaching website builder
Built-in payment processing
Live streaming capabilities
AI tools for content creation
Integrates with booking and payments software
Custom landing pages and contact forms
Website analytics
Mobile website and mobile app
Foundational SEO setup
Customer support
Connect custom domain names
Thinkific pricing: Thinkific offers a free trial, paid plans start at $36/month (billed annually), with month-to-month billing also available.
Here’s a breakdown of the costs, billed annually:
Basic ($36/month): Unlimited courses, one community, five digital downloads, fice coaching and webinar sessions, sales tools and abandoned cart features.
Start ($74/month): Adds live lessons via Zoom, assignments, communities and advanced course delivery tools.
Grow ($149/month): For scaling, includes bulk emailing, advanced segmentation, white labeling and onboarding calls.
Thinkific Plus (custom pricing): Custom plans for large-scale coaching businesses or enterprises.
Understanding the costs of the best website builders for coaches
Beyond giving you design, business and marketing tools, the best coaching website builders factor in the costs of many back-end processes. To give you a better understanding of what’s included, here’s a look at some of the technical processes we often take for granted when choosing an all-in-one website creation solution.
Domain name connection
A domain name is your site’s web address, and every website that’s published live on the internet has one. Acting as an important element for both your site’s branding and technical setup, a domain includes both its name and top-level domain (also known as TLD—that’s the .com in Wix.com, for example). All of the coaching website builders in our list give you the option of connecting a domain (whether included in a paid plan or as an upgrade), handling the technical setup of linking your site to your web address for you.
With a free plan, website builders will provide you with a branded subdomain (for example, free users on Wix will get: yoursite.wixsite.com.). But the best option is using a custom domain. This should include your business’s name and a relevant or niche-specific TLD, such as .com, .net, or .coach.
“The question is never about price alone—it’s about whether the domain strengthens visibility, credibility or long-term positioning. When a name aligns with branding and market perception, it can carry more weight than any marketing campaign.” - Alan Carr, creative director at Webpop Design
Web hosting
For your website to function completely, it requires web hosting. Website hosting is what provides your site with the necessary infrastructure to store your site’s files and content, make them available on the internet and deliver to your website visitors. While the capacity, speed and quality varies according to your platform, each of the coaching website builders we’ve included above provide free web hosting. This way, it makes the process of how to host a website properly so easy, you don’t have to worry about the fees or communications with a third-party hosting provider—in fact, you really don’t have to think twice about it.
Website security
Website security is incorporated into the platforms listed above, providing your website’s data, content and infrastructure with the protection needed to prevent threats. You can’t put a price on the peace of mind you get from knowing your site’s security is managed with real-time detection and quick responses.
“The topics of data protection and security are close to Wix’s heart. Therefore, all websites and online shops you create with Wix are automatically encrypted with an SSL certificate so you can be sure that all your users' data is secure and protected at all times.” - Elisa Drescher, external data protection officer for SaaS, start-ups, SMEs
Website performance
A successful website goes hand-in-hand with quality performance, which is one the biggest factors when it comes to user experience. Website performance ultimately refers to how consistent and fast your site delivers content to visitors. The best website builders support speedy loading times, so your customers don’t have to wait for content to display, along with solid site reliability that provides as close to a 100% uptime as possible.
Quick tips for using a coaching website builder
Tip | What to do | Purpose |
Clarify your focus | Define your services, target audience and coaching goals | Help share your content and design around what your clients actually need |
Build engaging pages | Create purposeful pages with strong CTAs and relevant content | Keeps visitors interested and encourages them to take action |
What a compelling slogan | Add a memorable phrase near your site's header | Reinforces your mission and instantly communicates your value |
Optimize for mobile | Use responsive design and test your site on different devices | Ensures a seamless experience for the majority of users browsing on mobile |
Make it accessible | Follow accessibility best practices like alt text and color contrast | Expands your audience and supports legal compliance |
Start a blog | Share tips, insights and updates via a blog | Builds trust, boosts SEO and helps clients get to know you better |
Launch with confidence | Use a launch checklist to review every element of your coaching website | Prevents technical or UX issues from getting in the way of a strong first impression |
We wanted to wrap up by giving you some simple pointers for designing your site with a coaching website builder. For a deeper overview and step-by-step process, check out our guide on how to make your coaching website.
01. Clarify your focus and message
Before you build your site, clarify important business details such as what you’ll offer at the moment, who you aim to help and who your audience is.
02. Build web pages that engage your audience
Every web page serves a purpose—whether it's your homepage, an about us section, booking pages or a description of your services. Be sure to include succinct written content, relevant imagery and strong calls-to-action (such as “book a session” or “sign up for our newsletter”).
03. Write a compelling slogan
There’s no better use for your homepage than to inspire new visitors immediately. Alongside your logo, business name and a great image on your site’s header or hero section—a small but catchy slogan is a strong way to represent your brand, while reminding visitors of what they can achieve with your coaching services.
04. Make sure your site is mobile-friendly
Most clients will visit your site from their phones, so it’s important to make sure your site’s layout, design elements and content are all optimized for mobile devices. Learn more about how to make a website mobile-friendly so you can give customers a smooth user experience on any screen size.
05. Consider web accessibility from day one
Making sure your website is accessible for all visitors, including those with disabilities, not only broadens your reach and shows you care about inclusion—it’s frankly the legal thing to do in most parts of the world. Here’s how to make your website accessible.
06. Start a blog to build trust and visibility
Starting a blog is a great way to expand on and showcase your expertise as a coaching professional, while giving you the chance to connect with more potential clients.
07. Launch with confidence
Before you publish your website, double-check everything from smooth navigation and spelling errors in content, to your website’s speed. You can use this website launch checklist to make sure nothing falls through the cracks.
Best website builders for coaches FAQ
What is the best website builder for coaches?
The best website builder for coaches depends on your goals, budget and technical comfort. Wix is a top all-in-one choice, offering design flexibility, built-in tools like an appointment scheduler, SEO features and coaching website templates. If you’re focused on course creation, Teachable or Thinkific might be better suited. For coaches building a personal brand, Showit offers unmatched design control.
How do I build a website for coaching?
Start by choosing a coaching website builder that suits your needs. Select a template, add your logo and content, highlight your services and integrate tools like booking forms or email marketing. Platforms like Wix and Kajabi include everything from SEO tools to website analytics, making it easy to manage your site even as you scale.
Which is the best platform for online coaching?
If you’re offering one-on-one or group coaching sessions online, platforms like Kajabi, Wix and Thinkific stand out. They support video content, client management tools, scheduling and payment integrations—key features for running a successful online coaching business.
Can I make money from a coaching website?
Absolutely. Your coaching website can serve as your primary sales tool. Use it to book sessions, sell digital products or courses, build your email list or start a coaching blog that brings in traffic. Combine marketing strategies with strong CTAs to convert visitors into clients and revenue.
Do I need technical skills to build a coaching website?
Nope. Most coaching website builders today are designed with non-technical users in mind. Drag-and-drop editors, AI website builders and ready-made wellness website templates make it easy to get online without coding.
What pages should a coaching website include?
At a minimum: a homepage, About page, Services page, Contact page and a Booking or Schedule page. Adding testimonials, FAQs or a blog can also boost trust and visibility.