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8 of the best landing page builders in 2024

best landing page builders

It goes without saying that landing pages play a critical role in any online marketing strategy. Whether you’re looking to sell a product, promote an event or attract signups to a newsletter, a great landing page has the power to focus your visitors’ attention on a singular topic. It also provides a space to tailor your messaging, imagery and call-to-action to a specific audience.

Fortunately, there are various tools at your disposal to get started. Between simple, drag-and-drop tools and more advanced, customizable builders—there are a number of options to choose from.

Below we’ve put together a list of the best landing page builders. Check out the tools below if you’re looking for a fuss-free solution for creating a professional landing page to support your next marketing or advertising campaign.

Eager to get started? Learn more about Wix’s landing page builder.

8 of the best landing page builders to check out

01. Wix

Wix’s landing page builder promises the same advantages as its website builder: conversion-optimized landing page templates, design flexibility and other built-in tools for eCommerce, bookings and more.

Using Wix’s drag-and-drop designer, you can create a landing page that includes a custom contact form. Or, add a button that connects to your online store’s checkout page.

Build dynamic pages that automatically sync to your pricing data, catalog data and more. And if you already have a Wix site, you can easily apply the same brand styles and themes as your main site to your landing page. You’ve also got AI tools for help writing copy and enhancing your images.

On the backend, Wix gives you one workspace to manage all of your campaigns, tools and apps. With built-in email tools and automation (including AI email generation tools), you can launch email campaigns from your Wix dashboard and re-engage people who sign up or make a purchase through your landing page.

Moreover, you can connect your favorite apps from Wix’s expansive App Market. Integrate your favorite payment solutions, marketing apps and/or analytics tools to effectively retarget visitors, run A/B tests and more.

Wix offers a plan that’s free forever and gives you access to its full website builder. Alternatively, you can opt for a paid monthly and annual subscription that includes advanced capabilities, such as eCommerce and AI email features.

  • Intuitive drag and drop builder

  • Total design freedom, whether or not you have coding experience

  • Powerful eCommerce capabilities with built-in end-to-end merchant solutions

  • Secure payment solutions

  • AI tools for writing text, designing emails and more

  • Marketing, email and analytics tools for managing campaigns and understanding the effectiveness of your landing page in one place

  • Industry-leading performance and reliability

  • 24/7 support

Pricing: Free. Premium plans also available.

Wix landing page builder

02. Instapage

With its roots in landing page creation, Instapage flaunts a large library of landing page templates. Choose from more than 500 templates built for a range of needs—including product launches, app downloads, travel bookings and more.

Instapage’s drag-and-drop builder makes it easy to build landing pages on the fly. The platform is also particularly good for engineering 1:1 post-click experiences, with its AdMap technology that lets you visualize and connect ads to relevant landing pages. With its A/B testing and AI-powered personalization tools, you can additionally create as many unique audience experiences for each landing page you create.

Instapage’s mature platform is great for teams looking to pump out landing pages at scale. That said, it is on the pricier side, costing a minimum of $199 per month with an annual plan. Instapage additionally offers a custom package, which includes access to features like AdMap, AI writeups and custom integrations.

Key features of Instapage:

  • 500+ mobile-responsive landing page templates

  • Built-in A/B testing tools

  • Proprietary AdMap technology for managing your ad campaigns with ease

  • Visual on-page collaboration for teams

  • AI content generation for writing headlines, page text and CTA buttons

Pricing: Subscription for $299 per month (or $199 per month with an annual plan). Custom plan and pricing also available.

Instapage landing page builder

03. Unbounce

Today, Unbounce offers two types of landing page builders: its classic drag-and-drop builder, and a “Smart Builder” powered by AI. The former offers greater customization, while the latter enables you to work quickly.

The Smart Builder recommends page improvements and generates on-page copy, plus integrates with other Unbounce apps to support a variety of campaign needs. Its Smart Traffic feature further aims to address issues with traditional A/B testing, offering an alternative that automatically displays the best landing page variation to each visitor.

As it regards conversion optimization, Unbounce provides tools for building popups and sticky bars that grab attention. Test a variety of promotions and offers. Set custom triggers or advanced targeting to ensure that the right people see the right messaging.

Unbounce’s pricing plans clock in at $99 per month for the basic plan (which includes one domain and 500 conversions) all the way to their “Concierge” plan that starts at $625 per month for the whole kit and kaboodle.

Key features of Unbounce:

  • The choice between a drag-and-drop Classic Builder and an AI-powered Smart Builder

  • 100+ landing page templates

  • Proprietary Smart Traffic feature for matching the right landing page to the right visitor

  • Trigger-based popups and sticky bars

Pricing: Plans starting at $99 per month (or $74 per month with a yearly plan).

Discover the best AI landing page builders on the market.

Unbounce landing page builder

04. Mailchimp

Best known for its email marketing capabilities, Mailchimp may come as a welcome surprise in the world of landing page builders. Now owned by Intuit, Mailchimp flaunts a large repertoire of offerings—ranging from emailing marketing to SMS marketing, social media to websites.

In fact, Mailchimp integrates directly with Wix to power multi-channel marketing campaigns. With the Wix-Mailchimp integration, you can connect your Wix website data with Mailchimp’s CRM to send abandoned cart emails, personalize your product recommendations and more.

Within Mailchimp, you also have the option to create beautiful landing pages in minutes. Every Mailchimp landing page starts with selecting an audience from your Mailchimp CRM. From there, you can create a desktop or mobile landing page that caters to your audience’s interests.

When you use Mailchimp’s landing page builder, you have the added advantage of managing your follow-up emails, SMS messages and ads under one roof. Understand what happens after a visitor clicks on your landing page, and view reports that show the effectiveness of your webpage.

Creating a landing page on Mailchimp is free. However, you may want to entertain a paid subscription (which starts at $13 per month) for a variety of reasons, e.g., you have a larger team, want to access Mailchimp’s other beloved features or send more emails.

Key features of Mailchimp:

  • Marketing automation and tools spanning email, SMS, social media and ads

  • Ability to create a landing page from Mailchimp’s mobile app

  • Integration with your Wix website data

Pricing: Free. Paid plans also available starting at $13 per month.

mailchimp landing page builder

05. ClickFunnels

As its name suggests, ClickFunnels aims to support all stages of the sales funnel. Its large suite of features involves landing pages, email sequences, A/B testing, product listings and more.

ClickFunnels offers drag-and-drop tools for landing pages and allows you to test multiple variations with different audiences. Perhaps its greatest asset: ClickFunnels has a variety of unique solutions to drive conversions.

For example, with Smart Checkout, you can implement one-click checkout, one-time offers and custom shipping profiles (among other things) to personalize the checkout experience and increase revenue. Or, with Countdown Funnels, you can create a sense of urgency by letting customers know how much time they have left before an offer expires.

All in all, ClickFunnels has the trappings of a fully integrated landing page builder and marketing platform, but its price tag might be a little steep for some users. Subscriptions start at $147 per month, though each plan comes with unlimited courses, workflows, pages, products and email sequences.

Key features of ClickFunnels:

  • Smart Checkout for customizing the checkout experience and driving more revenue

  • Countdown Funnels to create a sense of urgency

  • Store Funnels to enable instant purchases

  • Dynamic Collections for automatically sorting products and identifying upsell and cross-sell opportunities

Pricing: Plans starting at $147 per month (or $127 per month with an annual plan).

ClickFunnels landing page builder

06. ConvertKit

ConvertKit has its roots in email marketing, but its landing page builder is free, easy to use and offers a decent depth of choice and design. It integrates with a variety of third-party apps, such as Google Analytics and Segment, and its tagging system makes it easy to segment your leads.

ConvertKit caters to a specific audience of authors, bloggers, musicians, podcasters and course creators—dubbing itself as the “creator marketing platform.” Its curated features aim to grow your following for a newsletter or other email campaign. It even offers a creator network, where you can connect with fellow creators and get in front of new subscribers.

For business owners or entrepreneurs, ConvertKit may be limited in a few areas: namely, eCommerce capabilities, A/B testing and personalization options. But if you’re looking for a straightforward solution for building up your email list, ConvertKit may be worth a try.

Price-wise, ConvertKit is on par with some of the palatable landing page builders. ConvertKit uses a sliding-scale pricing system; you pay as you grow. If you’re just starting off and seeking to attract a few hundred subscribers, you can unlock great features at just $9 a month with a yearly plan.

Key features of ConvertKit:

  • Free, intuitive landing page builder for building up your subscriber list for a newsletter or other email campaign

  • A creator network, where you can reach new subscribers and be recommended by other creators

  • A sponsor network, through which you can get connected with brand deals and sponsorships

  • Mature email marketing tools and automation

Pricing: Free for up to 1,000 subscribers. Plans starting at $15 per month (or $9 per month with a yearly plan).

ConvertKit landing page builder

07. Swipe Pages

With landing pages becoming more and more customizable, ultra-specific and integral to a growing business’s marketing, it’s no wonder that some builders are becoming more specific. This is the case for Swipe Pages.

Swipe Pages has turned its attention to the mobile “swipe up” that we’ve all come to know. Its platform is uniquely designed to create app-like, AMP (accelerated mobile pages) landing pages that promise to load in less than two seconds.

Among its standout features: Swipe Page’s integration with Stripe allows you to sell products with one-click checkout. You’ve also got the option to add dynamic text to your pages to personalize messaging, plus the essential A/B testing and analytics to make informed decisions. Moreover, the company’s investment in AI means that you can create a fully functional landing page in minutes.

Swipe Pages is competitive in its pricing, with a low-tier package starting at $29 per month (billed annually) and the highest tier for bigger agencies clocking in at $149 per month.

Key features of Swipe Pages:

  • Fast, mobile-optimized AMP landing pages

  • AI tools for designing your layout and writing copy

  • Responsive breakpoints, multistep forms, countdown timer and other unique design options

Pricing: Plans starting at $39 per month (or $29 per month with an annual plan).

Swipe Pages landing page builder

08. Landingi

Landingi offers a versatile, yet cost-effective creator. It has more than 400 templates to kickstart your design, all with the sleek and modern drag-and-drop that has become the industry standard.

Landingi’s Smart Section feature allows you to create widgets that can be used across multiple landing pages. That way, if you need to update something—say, a CTA button—you can automatically apply it to all of your pages.

During setup, you can create and conduct A/B tests directly from within the platform. Pair this with Landingi's AI-powered EventTracker to track micro-actions on your page; track user interactions like clicks, form submissions, scroll depth and more to understand what’s working and what’s not on your page.

Like many other builders on this list, Landingi offers essential lead management tools. Set up autoresponders and notifications, in addition to segmented lead lists.

Landingi keeps its barrier of entry low with a free plan that includes one landing page, 500 visits a month, a custom domain and 30-day data tracking. If you have a larger team or bigger plans for your landing pages, you can opt for monthly plans ranging from $29 per month, all the way up to $1,000 per month.

Key features of Landingi:

  • 400+ templates for landing pages, popups and more

  • AI-powered EventTracking for evaluating micro-conversions on your page

  • Smart Sections that let you create sections that can be applied to multiple landing pages

Pricing: Free for one landing page. Monthly plans starting at $29 per month.

Landingi landing page builder

What should you look for in a landing page builder?

When you’re on the hunt for the perfect landing page builder, there are several factors you’ll want to take into consideration. While your list of must-haves may vary depending on your business or campaign needs, you’ll generally want to check that your builder has:

  • A user-friendly interface - Choose a landing page builder with an intuitive and user-friendly interface—one that doesn’t require advanced technical skills to create a compelling landing page.

  • Conversion-optimized templates - Keep an eye out for landing page templates that are designed with conversions in mind. These templates often follow landing page best practices for layout and content placement, helping to guide your visitors toward taking a desired action.

  • Customization options - Look for a builder that offers enough customization to support your various marketing and advertising campaigns. Your landing page should align with your brand, giving you the ability to tweak colors, fonts and layout at a minimum.

  • Integration capabilities - A good landing page builder should seamlessly integrate with your go-to tools and platforms, whether that be email marketing software, CRM systems or analytics tools. This ensures a smooth workflow and visibility into your campaign’s performance.

  • Fast loading times - Slow-loading pages can lead to high bounce rates. Select a landing page builder that understands the importance of loading times and can deliver positive experiences to all of your customers.

  • Analytics and tracking - Access to analytics is essential for understanding how well your landing page is performing. Look for a builder that provides robust analytics and tracking features, allowing you to measure conversion rates, traffic sources, and other key metrics.

  • Security features - Ensure that the landing page builder prioritizes security. This is particularly important if you're collecting sensitive information through your landing page, such as credit card information. Look for features like SSL support to encrypt data transmission.

  • Scalability - Consider your budget and the scalability of your landing page builder. Choose a solution that aligns with your current needs but can also grow with your business (read: has the tools, infrastructure and support that you need) without causing a significant increase in costs.

Take Wix’s landing page creator for a spin. Sign up for Wix today.

Best landing page builders FAQ

How much should a landing page design cost?

The cost for a landing page design will vary depending on whether you hire a designer or use a website builder (among other considerations, such as the complexity of your design and the type of landing page you want to create). Your landing page may be entirely free to build. For example, if you use Wix’s landing page builder, you can launch a landing page without spending a penny. However, a much more intricate design—or a page that requires add-ons like online checkout, popups, etc.—will command a higher price.

How much does it cost to hire someone to build a landing page?

Is Wix a good landing page builder?

What’s the best free landing page builder?

Editor’s note: all prices are current as of December 2, 2023.

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