Starting a coaching blog is like becoming a guiding light for those seeking positive change and personal growth. It's your platform to share your insights, wisdom and transformative strategies with a wider audience.
Whether you're a life coach, career coach or a specialist in any field, a coaching blog allows you to connect with individuals hungry for guidance and inspiration. You can offer practical advice, share success stories and address common challenges, all while establishing yourself as a trusted mentor.
So, if you're passionate about helping others achieve their full potential and want to make a meaningful impact, we encourage you to start that coaching blog.
Why should you start a coaching blog?
When starting a coaching business, creating a blog is especially helpful for several reasons.
First, a blog can help you showcase your expertise and thought leadership as a coach or consultant. By consistently delivering high-quality content, you can position yourself as a trusted advisor. Sharing insightful articles demonstrates a deep understanding of the industry and its challenges, which can attract clients seeking expert guidance.
Secondly, a well-maintained blog enhances online visibility. Search engines like Google value informative content and regularly updating the blog with relevant keywords can improve your business's search engine rankings. This means that when someone searches for industry-related topics, your coaching blog may appear in search results, driving organic traffic to your website.
How to start a coaching blog in 6 steps
Ready to share your expertise and inspire others through coaching? Here's a tailored six-step guide for launching your coaching blog successfully:
01. Find the right coaching blog niche
Selecting the right blog niche is a critical step in establishing your blog's online presence. Your chosen niche should align with your expertise and target audience, ensuring that your content resonates and provides value. Here are five potential coaching-related blog niches to consider:
Life transformation coaching blog: In this niche, you could cover topics related to personal development, self-improvement, mindset shifts and strategies for achieving life goals.
Career and leadership coaching blog: Focus on guiding individuals in their career growth, leadership skills, effective communication and strategies for advancing professionally.
Health and wellness coaching blog: Address physical and mental well-being, providing insights on healthy habits, stress management, fitness routines and mindfulness practices.
Relationship and communication coaching blog: Explore topics around building and nurturing relationships, effective communication, conflict resolution and fostering healthy connections.
Entrepreneurial success coaching blog: Concentrate on supporting aspiring and existing entrepreneurs with advice on business development, startup strategies, marketing and overcoming challenges.
02. Choose a blog maker
In the realm of blogging for business, one of the pivotal decisions you'll need to make is selecting the right blogging platform or blog maker to host, publish and display your content.
When searching for a suitable blog maker, you’ll want to opt for a platform that offers all-inclusive features, such as hosting and 24/7 security. Hosting is crucial because it's where your blog's files, images and content will reside. A reliable hosting service ensures that your blog loads quickly and remains accessible to your audience at all times.
Security is equally vital; as you start a blog, you'll want your readers to trust your platform. Choosing a blog maker like Wix that provides robust security measures—such as SSL encryption and regular malware scans—helps safeguard your blog against cyber threats and instills confidence in your readers.
Building your blog on Wix
Wix is a popular website builder that offers a range of blog templates and tools for creating a stunning and functional blog. Here's a simplified guide to getting started on Wix:
Begin by signing up for a Wix account. You can choose from a free plan with limited features or opt for a premium plan that offers more customization and advanced options.
Choose a template. Wix boasts a diverse collection of templates suited for various niches, including coaching. Browse through the templates, pick one that resonates with your brand's aesthetic and message and customize it to suit your needs.
Customize your branding. Branding is paramount for your coaching blog's success. Consistency in design, colors, fonts and imagery creates a memorable and professional impression. Customize your template to align with your branding guidelines. Create a blog logo using Wix’s logo maker tools.
Start adding content to your blog. Write engaging blog posts that provide value to your target audience. Wix's intuitive drag-and-drop editor makes it easy to insert text, images, videos and other media elements.
03. Select the right blog name and domain
In the world of the blogosphere, your blog's name and domain name play a vital role in shaping your brand's identity, building awareness and fostering trust among your audience.
Your blog's name is the first impression you make on readers, and it should encapsulate your blog's purpose and focus. A well-thought-out name can convey professionalism, expertise and uniqueness. When thinking of a blog name, it helps to:
Brainstorm words and phrases that reflect your coaching niche and the value you offer. Think about your target audience and the emotions you want to evoke. You can brainstorm alone or involve others for fresh perspectives.
Use an online blog name generator for inspiration. This type of tool provides a vast array of creative ideas based on keywords that you input. While not all generated names may fit what you want perfectly, they can spark new ideas and angles you hadn't considered before.
Your domain name is your blog's digital address. It's what readers type into their browsers to find you online. When selecting a domain name, you’ll want to:
Choose a domain name that aligns with your blog's name and content. It should give visitors an idea of what your blog is about.
Keep your domain name concise, easy to spell and free of complex characters or hyphens.
Check that your domain name is an extension of your brand. Ensure it mirrors your blog's personality and resonates with your target audience.
Check your domain’s availability. Many domain registration platforms allow you to search for and secure available domain names.
If a domain is not available, consider different domain extensions, such as .com, .net or .blog. While .com is the most popular, others can work well if they fit your brand.
Check for any trademark conflicts before finalizing your domain name. You don't want legal issues down the line.
Choose a domain name that's easy to remember. This makes it simpler for visitors to return to your blog.
04. Write and publish coaching blog content
Develop a content calendar to organize your blog posts. Plan a mix of both evergreen content (i.e., timeless topics) and timely posts. Then, decide on a regular publishing schedule that aligns with your availability, resources and your readers' expectations.
Your coaching blog should address the needs, questions and pain points of your target audience. Consider the challenges they face and the solutions you can provide when it comes to choosing what to write about.
Mix up your content with how-to guides, listicles, case studies, personal stories and more to keep readers engaged. You should then track which types of articles resonate best with your readers and plan more of the same.
Moreover, you’ll want to identify relevant keywords and topics with search volume and write articles targeting them. Getting these SEO-driven articles to rank and appear in search engine results pages can improve your blog's visibility online.
Here are some top tips on how to write a blog post:
Start with a compelling introduction that grabs readers' attention and clearly states what the post will cover.
Provide valuable and actionable information. Share insights, strategies and tips that your readers can apply in their lives. You can use external data and statistics to get your point across and to instill authority in your writing.
Use subheadings, bullet points and short paragraphs to break up the text for easy readability. Make use of consistent blog formatting to emphasize important points.
Incorporate personal anecdotes or client success stories to add a relatable and authentic touch to your posts. Conclude each post with a clear CTA. It could be to sign up for a newsletter, download a resource or book a coaching session.
Incorporate relevant images that complement your content. Images break up text and make your posts visually appealing. Integrate videos where relevant, such as tutorial demonstrations, interviews, or motivational messages.
Good coaching blog post examples to learn from:
Goal Setting 101: A Step-by-Step Guide to Achieving Your Dreams - Provide a detailed guide on effective goal-setting techniques, complete with examples and downloadable goal-setting worksheets.
The Power of Mindfulness: Strategies to Stay Present in a Hectic World - Explore mindfulness practices, share personal experiences and suggest practical exercises to incorporate mindfulness into daily life.
Navigating Career Transitions: How to Pivot and Thrive - Offer advice on managing career transitions, including assessing skills, building a personal brand and finding new opportunities.
05. Promote your coaching blog
After putting in the effort to create valuable coaching content, it's crucial to proactively promote your blog to attract readers and build a loyal audience. There are several strategies worth exploring, such as:
Search engine optimization (SEO): Research and incorporate relevant keywords in your blog posts to improve search engine visibility. Craft compelling meta titles and descriptions that include the relevant keywords to encourage search users to click on your link. Include links to related posts within your blog and link to reputable external sources to enhance your content's credibility.
Social media marketing: Promote your blog posts on social media platforms like Facebook, Instagram and LinkedIn to reach a wider audience. You can promote them organically or via paid ads. You’ll need to create engaging captions that highlight the value of your blog post and encourage users to click through. Remember also the importance of eye-catching images and graphics to make your social media posts stand out.
Email marketing: Encourage visitors to subscribe to your blog via their email. You can also use lead magnets like free ebooks or resources to incentivize sign-ups. Once you’ve built up a subscriber base you can then send regular newsletters featuring your latest blog posts to keep your subscribers engaged. The next step in an email marketing strategy would be personalization and tailoring your email content so specific subscribe lists based on their interests and behavior.
When understanding how successful your blog promotion efforts have been you’ll want to stay on top of your blog analytics. Using tools such as Google Analytics or Wix Analytics, you’ll want to track metrics ranking from traffic, to user behavior to conversions.
06. Monetize your coaching blog
Turning your coaching blog into a source of income involves implementing various monetization strategies that align with your niche, audience and expertise. There are various ways to monetize a blog.
Affiliate marketing, for example, involves partnering with companies and products related to your coaching niche. You then promote their products/services through unique affiliate links added to your blog content. Next, you earn a commission for every sale or action (like sign-ups) generated through your affiliate links.
You can also make money from blogging by displaying targeted ads on your blog. You earn revenue whenever visitors click on these ads. You can work with partners such as Google Adsense to run these ads. It’s important to remember to strategically place ads in areas that attract attention without overwhelming your content or the reader. Monetizing a blog can be a delicate dance between finding monetization opportunities while still retaining the trust and loyalty of your audience with quality content.
Another idea: Monetize your coaching blog by offering exclusive subscription content. Provide courses, masterclasses and in-depth resources to subscribers. Host monthly live Q&A sessions for engagement and community building as a way to help you make money as a coach.
Other best practices to keep in mind:
Ensure that the monetization methods you choose align with your coaching niche and your audience's needs.
Continue to prioritize delivering valuable content. Monetization should enhance, not detract from, your readers' experience.
Clearly communicate to your audience when you're using affiliate links or displaying ads. Transparency builds trust. A lack of transparency can destroy it.
Consider implementing multiple monetization strategies for a balanced income stream especially until you know what works best for your blog. How to start a coaching blog FAQ
Other blogs to consider starting
How to start a coaching blog FAQ
Why should I start a coaching blog?
Starting a coaching blog can establish you as an expert in your field, expand your reach and provide a platform to share your knowledge with a wider audience. It's an effective way to attract potential clients, build credibility and create a community around your coaching services.