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Blogosphere


 

What is the blogosphere?


The blogosphere is a term that collectively describes all the blogs currently online. It includes the more than 600 million blogs that have been created since Justin Hall created the first blog on Links.net in 1994.



 

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RSS


 


Why are blogs important?


Whether you are looking to create a website or are starting a blog, you must know what is a blog and why they're important. A blog is an online space where creators can share all types of content, like written articles, infographics, videos and images. Travel blogs, marketing blogs and home improvement blogs are just a few blog examples that make up the blogosphere. While some creators start blogs as a hobby to share ideas and build online communities, blogging has become an incredibly effective content marketing tool that businesses utilize to make money blogging.


  • Creates useful marketing tools: A blog is an ideal platform to publish both written and visual marketing content that then can be shared on social media, in newsletters and on Google SERPs.


  • Increases brand awareness: Blogging allows you to communicate with your customer-base in an easy-to-read format, strengthening your relationship with your target audience. Consumers are more likely to purchase products and services from brands they feel they know and have a relationship with, and blogging can create this connection.


  • Drives traffic to your website and improves search engine optimization (SEO): Publishing helpful, informative content can boost your domain name’s authority in Google’s eyes and increase traffic to your website. Blogging can enhance your site’s search engine optimization (SEO) and establish yourself as an authority in a specific field or niche. The more Google sees your website and business as an authority, the higher chances your content can rank for competitive keywords.

  • Be seen as an industry leader: Blogs contain valuable information that answers questions and solves customer pain points. Publishing this content helps establish your website as an industry leader, elevating your brand image, increasing traffic to your website and driving sales.



Examples of great blogs in the blogosphere


Here’s a list of some of the best blogs online today.


  • The Wix blog is an extensive online publication sharing articles and resources for small business marketing, branding and website creation. The Wix blog provides educational content for anyone with an online presence or who plans to create one. Self-creators, entrepreneurs and small business owners will benefit from articles such as Blogging for Beginners and How to Make a Website.


  • Anyone seeking content about the job application process and career growth can learn from the LinkedIn Blog’s large collection of content. From salary negotiation to how to answer tough interview questions, the LinkedIn blog aims to minimize the modern stresses of job hunting.


  • Launched in 2001 as a blog, Apartment Therapy has transformed into an online media company. From articles discussing how to make your home smell better to write-ups discussing renovation projects, this blog explores the world of interior design and home decor.


  • My Fitness Pal is an online platform dedicated to helping people improve their health and wellness. The user-friendly app allows users to easily track their daily food intake and exercise output, helping them reach their diet and fitness goals. The My Fitness Pal Blog shares content including recipes, workouts and other tips to help readers lead a healthy and active lifestyle.


  • The Food Network Dish covers all things food and beverage, from recipe inspiration to tablescape ideas. This blog targets food and dining lovers, or anyone looking to spruce up their daily meal routines.


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